What's the difference?
The truly great thing about great wealth - I mean like, drop $1 million on a new Rolls-Royce with a casual yawn and a mouse click wealth - would be how great it is not having to do anything for yourself.
Personally, I would hire a chef, so I’d never have to cook again, and a pilot to fly my private jet, so I’d never have to catch pneumonia while flying 34 hours to Ibiza with strangers to do my weird job (oh, and if I was rich I wouldn’t have to work anyway), and in theory I might even hire a chauffeur for those odd times when I didn’t want to drive myself in one of my fleet of beautiful cars.
All right, so I can’t even imagine that last one, but the most interesting fact I gleaned while in Spain, tirelessly testing the new Rolls-Royce Cullinan Series II, is that even the ridiculously rich are falling out of love with not driving these days.
Perhaps, being tech-savvy types, they can see the end of driving and the rise of autonomy coming and they want to make the most of it while they still can. But according to Rolls, the percentage of its buyers who sit in the back rather than in the driver’s seat has flipped entirely over the past 15 years.
Back in the day, 80 per cent of Rolls owners were back-seat passengers, blowing cigar smoke at the back of a chauffeur’s head, while 20 per cent actually drove their expensive motors.
Today, the number who drive themselves has soared to 80 per cent, and apparently that’s not just because it would feel weird being chauffeured around in what is now the most popular Rolls-Royce by far - the Cullinan SUV.
The other big change, apparently, is that the average age of a Rolls-Royce buyer has also dropped, from 56 to the low 40s. And that means more buyers with kids, and gold-plated prams and other associated dross, which means they need bigger Rolls-Royces, family-sized SUV ones, which again helps to explain why the Cullinan now makes up as much as half of all the brand’s sales in some markets.
And why the arrival of this, the facelifted, tweaked and twirled Series II version of a car that was greeted cynically by many in the media when it arrived (“one group was not sceptical, and that was our clients,” as a Rolls spokeswoman delightedly pointed out) is such a big deal.
This is a Lotus - but it’s not like any Lotus you’ve ever known.
In fact, forget everything you know about Lotus, the British brand previously famous for small, lightweight sports cars is now evolving into something very different. Very, very different.
Under the control of Chinese automotive giant Geely since 2017, Lotus will shed its past and focus its future on all-electric, luxury vehicles like the Eletre we’re testing here.
The Eletre is a full-size luxury electric SUV designed to take on the likes of the Audi SQ8 e-tron, BMW iX and Mercedes-AMG EQE on the electric side, while also trying to lure buyers away from the likes of the Bentley Bentayga and Lamborghini Urus.
So, how does this radically different Lotus measure up to the brand’s reputation and stack up against its would-be competitors? Read on to find out…
The Cullinan might not be the most beautiful or traditional Rolls-Royce, and it’s a shame modern success means providing an SUV option to everyone, but it’s still a remarkable machine, either to drive or just to sit in. It remains not just a marvel of engineering, but a marvellous of engineering. Hats doffed, old bean.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
So, how does this radically different Lotus measure up to the brand’s reputation and stack up against its would-be competitors in the final summation? It doesn’t reset the benchmark in any area or stand out head and shoulders above its competition, but crucially for Lotus (and its overlords at Geely) it doesn’t feel behind its rivals.
For the Lotus diehards this is an unrecognisable addition to the brand’s legacy of great sports cars. But this new version of the brand is looking to reach fresh customers and the Eletre will likely grab their eye with its dramatic looks.
It’s a highly competitive luxury, performance SUV that should have anyone considering a similar sized Bentley, BMW, Mercedes, or even the Lamborghini taking it for a test drive. It has both elements - luxury and performance - that will appeal to those looking for something special.
It is something of an achievement when a team of designers manage to make a facelifted version of a vehicle less ugly, daunting and disappointing than the original.
I thought the first Cullinan, launched five years ago, looked like a London black cab that had been mounted and inseminated by a double-decker bus. Big? Sure? Impressive? Yes. Beautiful? Only if you think Boris Johnson is sexy.
There was a lot of chat at the launch about the changes made for Series II, but in summary they tried to make it look more… like a boat, according to Exterior Design Lead Henry Clarke.
“We don’t look for speedy, overcomplicated lines, we take our inspiration from the luxury world, and it’s often from yachts, it’s that same sense of scale and grandeur, that’s the key to the timelessness of a Rolls-Royce,” he explained.
“We’re not focused on the world of automotive design, and if you look at the Cullinan it has that ethos you think of with a yacht, that strong, vital bow and then everything rearwards, the back of a yacht, has an elegance and grace to it.”
Fair enough, but what I appreciated was that they’ve squared the front end off a bit more, by outlining the grille, adding some gills beneath it and putting in some natty DRLs, and then rounded off the rear a little as well, so that it looks less… awful.
Indeed, after a couple of days of staring at it (and particularly admiring how good it looks in your rear-view mirror when behind you), I did come around to its looks. Certainly a lot more than last time.
And strangers driving past seemed to really like it, because they keep smiling and clapping at me.
The design of an electric SUV is, by its very existence, interesting as it’s something a Lotus has never been before. This is the brand’s new flagship SUV, designed to take on the likes of everything from the Bentley Bentayga to the BMW iX and even the Lamborghini Urus, so it needs to make a statement.
The design is influenced by the Evija electric hypercar, which Lotus built to kick-start its Geely era, but goes a step further with its angular design. It certainly looks more closely related to the Lamborghini SUV than any Lotus you’ve seen before.
It’s different, it looks special and will likely turn heads, but to be blunt, if you’re a Lotus lover who has an affection for the Elise, Exige and the like then this really isn’t for you.
This is a modern evolution for Lotus, created to appeal to new customers with its edgy exterior design, utterly modern interior look and premium finish.
One disappointment is the way the plethora of safety sensors and cameras can disturb the lines of the car, making it look like an unfinished prototype from some angles.
In terms of being a vehicle you might actually use - and keeping in mind that if you can afford one of these you’ve also got at least a half dozen other choices - every day, the Cullinan is the pick of the Rolls-Royce enclosure.
From the big boot space - 600 litres with the seats up, 1930 litres with them down - and its lovely little Viewing Suite, through the spacious rear relaxing zone to the absurdly comfortable and plush front seats, there’s a sense of grandeur about the whole Cullinan experience.
You can opt for a champagne fridge between those rear seats, if you like, or you can just lie back and stare at the blinking pins of light in your 'Starlight Headliner' and imagine that each one of them represents one of your millions, smiling down at you.
It’s a lovely place to be, in short, and with its super-thick double glazed glass, coated with an acoustic layer on top of that, and carpets thick enough to keep out road noise on their own, it’s also a very pleasantly quiet one.
The modern and premium design carries over into the cabin, with the model we were testing finished in grey leather and Alcantra with gold highlights. Which, along with the fact there’s leather and carpet inside, makes this feel more polished and luxurious than any previous Lotus.
But once you look beyond that you notice it’s not quite as practical as such a large SUV could be. Yes, there are a couple of cupholders in the centre console, but one is quite small and not practical for most cups/bottles.
There’s a small shelf for the wireless smartphone charging pad and the centre console box, but aside from that, there’s no other significant storage space in the front.
On the plus side the seats are comfortable and supportive, which is also true of those in the rear. The space in the rear is excellent, with plenty of head and knee room that will allow four adults to travel in comfort (adding a fifth to the middle seat would be a squeeze).
Those in the back also get access to the small screen that allows them to adjust not only the climate control but also the front seats. The rear seats also recline and there’s a pair of cupholders and USB-C ports.
The Lotus Eletre has a generous 688-litre boot, which is wide and deep. However, it comes at the expense of a spare tyre, with only a puncture repair kit provided.
Value? Price? What are these things you speak of, little plebeian person? Such is the disdain for such things at Rolls-Royce that they wouldn’t even tell us what the Series II is going to cost when it lands in Australia later this year.
The people who can afford one don’t much care, of course, but for the rest of us, who like to shake our heads and make low, whistling noises, you can bet the price will rise just a little from where it was with the original Cullinan - and that was $705,000 for the basic car, or closer to $795,000 for the sportier, and blacker, Black Badge variant.
In terms of value, it’s hard to grasp that any car could cost that much, but for a Rolls buyer the equation is very different. They don’t need a Rolls, no-one does, but it makes a nice change from buying art works, gold or small countries.
In terms of features, it has almost too many to mention, but let’s pause on the marvellous massage seats, the bespoke sound system, entirely unique to this case and built by Rolls itself, with incredible levels of detail, the Rolls umbrellas tucked into each door and the very lovely 'Viewing Suite'.
This consists of two pop-up seats in the rear, with a little champagne and canapés table in between, where “you can watch your children play football”.
Try that in Australia, at the rugby league, and you’ll be covered in half-time oranges and abuse spittle in no time. Stick to the polo, perhaps.
The Eletre is one of many electric vehicles to fall victim to the fluctuating market, receiving an enormous price cut before it officially went on sale in Australia.
The range was meant to start at $239,000, but the decision makers changed their minds and slashed it by a whopping $49,100 so the ‘entry-level’ Eletre is priced from $189,900, plus on-road costs.
The Eletre S, which is the subject of this review, also received a major price cut, dropping to $229,990 from its original $269,000, while the range-topping Eletre R is now priced from $279,990 rather than $315,000 as first announced by the brand.
As for what you get for that money, the Eletre comes standard with a range of premium equipment, befitting Geely’s aspirations for the Lotus brand. This includes matrix LED headlights, two-tone paint with a black contrasting roof, 20-inch alloy wheels, air suspension, keyless entry and start, a key card with NFC (Near-Field Communication) function, four-zone climate control, eight-way power adjustable front seats and heated front seats.
There’s also a KEF premium sound system, in-built eSIM card with 5G capability, a wireless charging pad as well as a 12.6-inch digital instrument panel and a 15.10-inch OLED central multimedia screen.
Stepping up to the Eletre S adds more goodies including 22-inch 10-spoke alloy wheels, an 'Active Aero Pack', 64-colour ambient lighting, automatic parking assist and a 23-speaker KEF 3D surround sound system.
At the top of the range, the Eletre R gets a more potent dual-motor powertrain, two-speed transmission, unique 22-inch alloys and a 'Quartz' interior theme.
Rolls-Royce has committed to being a fully EV brand by 2030, so it’s a safe bet this Series II Cullinan will be the last one offered with its storming, staunch V12 engine.
Indeed, Rolls hinted the only reason it hung around in this version is that this is only a mid-life face-lift for the Cullinan, and the car that replaces it will arrive on an entirely new, all-electric platform.
As good as the EV Roller, the Spectre undeniably is, driving this old-school Cullinan with its 6.75-litre twin-turbocharged V12 making the kind of thumping, torque-thick, nothing-is-too-much-trouble acceleration is a hoot.
It’s not loud, but it’s just loud enough that you can enjoy its deep, brassy tones, and it’s got plenty of power in reserve to hurl even this 2.75-tonne machine past lesser vehicles with ease.
There are two Cullinans to choose from, of course, with the base model providing a very pleasant 420kW and 850Nm or the sportier Black Badge version (Rolls calls it the brand’s “alter ego”) with 441kW and 900Nm.
As mentioned earlier, there are three Eletre models, with the base model and S sharing the same powertrain, while the R gets a unique set-up.
The Eletre and Eletre S punch out a very healthy 450kW/710Nm from the dual motors that provide all-wheel drive traction. Despite being a full-size SUV, the two 450kW models are able to run 0-100km/h in only 4.5 seconds.
The Eletre R gets more powerful motors that make a staggering 675kW/985Nm, and crucially also get a two-speed transmission, which helps with acceleration. Lotus claims it has enough performance for the Eletre R to launch from 0-100km/h in just 2.9 seconds, a hugely impressive time for such a big and luxurious vehicle.
Rolls-Royce claims the Cullinan will provide you with between 16 litres per 100km and 16.8L/100km, but I believe you’d have to drive it quite steadily to achieve even that quite appalling figure.
Twelve cylinders, 2.75 tonnes, you do the math, but it's interesting to note that with a nearly full tank - and we’re talking 100 litres of fuel - my distance to empty was looking like barely more than 500km - that’s an EV-like number.
Despite the different powertrains, all three Eletre models have the same 111kWh battery but the driving range varies across each one.
The entry-grade model has a claimed WLTP range of between 535-600km, the Eletre S drops to 490-535km and the Eletre R can travel between 410-450km on a single charge.
On test we found those claims to be optimistic, certainly on the higher end, and especially if you head out of the urban environment and don’t maximise the regenerative braking to keep the battery topping up.
The first word that comes to mind when describing the experience of driving a Rolls-Royce the size of a small housing estate is 'intimidating', because it's one of those cars where you take a few deep breaths before setting off (while muttering “please don’t crash it”) and then some sharp intakes of breath the first few times you find cars coming towards you on a narrow road, of which there are many on Ibiza where we were summoned to drive it.
I followed a panicked young man from India who had never driven a Rolls, nor a left-hand-drive car before, and boy, he sure looked intimidated, even if he didn’t ever get above 30km/h.
The incredible thing about the Cullinan, however, is how quickly it relaxes you and how astonishingly light and easy it is to drive. The steering feels almost absurdly light at first, you really can drive it with just one finger, two if you’re feeling cautious, but once you get used to it it just feels very Rolls-Royce.
The whole brand lives on the idea of effortlessness, wafting over the world, and the much-touted 'Magic Carpet Ride', and it really does deliver that sense of ease. You’re almost as relaxed at the wheel as you are in the rear seat (and the massage functions only make you feel more so).
Speed humps do upset the Cullinan, but only a very little, and you’re aware when the car finds broken surfaces, but only distantly so. It feels like someone is dealing with bumps and imperfections in a far-off-place, perhaps the car’s basement, and it shouldn’t worry you too much.
When traffic annoys you, you can just make it disappear by engaging your whumping V12 engine and making the world go briefly blurry.
Attempt to throw the Cullinan through sharp bends at speed, however, and it reacts in much the same way you’d expect the cruise ship it somewhat resembles to.
There’s a bit of body roll, but it’s all quite polite and a sense that if you need to drive like that, perhaps you should go and get one of your other cars.
The Black Badge version does feel just a trifle sportier than the base Cullinan but we’re splitting very grey and expensively coiffed hairs here.
The overall experience is one of grand relaxation, imperiousness and a certain touch of superior glee.
The challenge for Lotus, and its competitors, is to make its cars stand out from the pack despite the increasing similarities in performance brought on by electric powertrains.
Whereas in the past we could have assessed the difference between a Lotus-built V8 compared to a BMW manufactured V8 or even a Mercedes-Benz V12, these days all the electric models produce the same quiet, effortless punch.
So, it creates a generic driving experience in some regards, when what you’re hoping for at this end of the market is something special and different. And it’s important to note I don’t use the term ‘generic’ in a negative sense, but simply the Eletre has similar driving characteristics to the electric models from BMW, Mercedes-AMG and others.
Where it does give a hint to Lotus’ heritage is in its handling, where the combination of the air suspension with adaptive dampers, torque vectoring (by braking) and the British brand’s decades of experience combine to create a surprisingly direct and responsive SUV.
You won’t mistake it for an Emira, Exige or Elise, but the Eletre does have dynamic ability a cut above your average luxury SUV.
The Rolls-Royce Cullinan SUV has not been ANCAP tested, but it feels safe because it’s bigger than a tank. It has eight airbags - driver, front passenger, two curtains, driver side, front passenger side, two rear passenger side), and a full-suite of active-safety tech including Forward Collision Warning and Automatic Emergency Braking.
Another major change for this new era is massive upgrades in terms of safety technology. The Eletre is packed with an array of cameras and sensors to help you avoid an accident.
There are 34 in total - four Lidar, six radar, seven HD cameras and 12 ultrasonic sensors. This all feeds a raft of features, including 'Highway Assist', which makes the Eletre the first Lotus to drive itself.
However, as part of the price cut, the Lidar hardware is removed from the entry-level model from the MY25 built examples onwards. However, if you option the Highway Assist package, they are fitted again in order for the system to work.
Standard on all Australian models is the 'Lotus Pilot Pack' which includes all the safety items that have become so common in recent years, including adaptive cruise control, autonomous emergency braking, rear cross-traffic alert, blind-spot monitoring, driver monitoring and traffic sign information.
Neither ANCAP nor Euro NCAP have tested the Eletre, as the safety authority rarely tests such expensive vehicles.
The airbag count is seven - front, front side, side curtain and far side (front centre) - and there are three top tether point and two ISOFIX positions for child seats across the second row.
Questions about service intervals and warranties seem to confuse the people at Rolls, as if none of their customers have ever bothered to ask.
Yes, you would think servicing would be free when you’re pushing a $1 million price tag, and that the warranty would be for life, particularly considering the low mileage on these things, but it is, in fact, just a four-year servicing and warranty offer for Australian customers of this vehicle. So that means an unlimited-mileage warranty, including all services, for the first four years (at which point you obviously buy a new one). "Rolls-Royce Motor Cars will offer a service inclusive package but no pricing available yet and this will not be required until the fifth year of ownership."
As for its ownership credentials, Lotus doesn’t offer capped price servicing, so you’ll need to discuss the on-going maintenance costs for your Eletre.
On the plus side, the new model is covered by a five-year/150,000km warranty for the car, with an eight-year/200,000km warranty for the battery.