Rolls-Royce Cullinan vs BMW X1

What's the difference?

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Rolls-Royce Cullinan
Rolls-Royce Cullinan

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2025 price

BMW X1
BMW X1

$29,888 - $77,990

2023 price

Summary

2025 Rolls-Royce Cullinan
2023 BMW X1
Safety Rating

Engine Type
Turbo V12, 6.7L

Turbo 4, 2.0L
Fuel Type
Premium Unleaded Petrol

Premium Unleaded Petrol
Fuel Efficiency
15.1L/100km (combined)

7.2L/100km (combined)
Seating
5

5
Dislikes
  • Price
  • Still a bit difficult to look at
  • Ride can be floaty

  • Pricey
  • Servicing on the expensive side
  • Small fuel tank
2025 Rolls-Royce Cullinan Summary

The truly great thing about great wealth - I mean like, drop $1 million on a new Rolls-Royce with a casual yawn and a mouse click wealth - would be how great it is not having to do anything for yourself.

Personally, I would hire a chef, so I’d never have to cook again, and a pilot to fly my private jet, so I’d never have to catch pneumonia while flying 34 hours to Ibiza with strangers to do my weird job (oh, and if I was rich I wouldn’t have to work anyway), and in theory I might even hire a chauffeur for those odd times when I didn’t want to drive myself in one of my fleet of beautiful cars. 

All right, so I can’t even imagine that last one, but the most interesting fact I gleaned while in Spain, tirelessly testing the new Rolls-Royce Cullinan Series II, is that even the ridiculously rich are falling out of love with not driving these days.

Perhaps, being tech-savvy types, they can see the end of driving and the rise of autonomy coming and they want to make the most of it while they still can. But according to Rolls, the percentage of its buyers who sit in the back rather than in the driver’s seat has flipped entirely over the past 15 years.

Back in the day, 80 per cent of Rolls owners were back-seat passengers, blowing cigar smoke at the back of a chauffeur’s head, while 20 per cent actually drove their expensive motors.

Today, the number who drive themselves has soared to 80 per cent, and apparently that’s not just because it would feel weird being chauffeured around in what is now the most popular Rolls-Royce by far - the Cullinan SUV.

The other big change, apparently, is that the average age of a Rolls-Royce buyer has also dropped, from 56 to the low 40s. And that means more buyers with kids, and gold-plated prams and other associated dross, which means they need bigger Rolls-Royces, family-sized SUV ones, which again helps to explain why the Cullinan now makes up as much as half of all the brand’s sales in some markets.

And why the arrival of this, the facelifted, tweaked and twirled Series II version of a car that was greeted cynically by many in the media when it arrived (“one group was not sceptical, and that was our clients,” as a Rolls spokeswoman delightedly pointed out) is such a big deal.

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2023 BMW X1 Summary

BMW’s X1 has changed. In a good way. Especially if you’re thinking about buying one as a family car.

Yep, last year the third-generation X1 arrived and after 13 years and three different attempts on a design, BMW has nailed it. And by ‘it’ I mean built a super practical and spacious small SUV that’s great to drive. 

See, as a dad of two kids, when it comes to cars and my family ‘it’ means something totally different to what ‘it’ meant 10 years ago.

And that’s what this review is about: does the BMW X1, and specifically this xDrive20i M Sport variant we’ve tested here, make a good family car?

If you're thinking of buying it for your family then you need to read this and also consider the likes of Audi’s Q3 and the Mercedes-Benz GLB.

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Deep dive comparison

2025 Rolls-Royce Cullinan 2023 BMW X1

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