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What's the difference?
It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.
But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.
Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.
Driving naked is ill-advised, and possibly illegal, but taking a spin in the Lotus Exige 350 Sport is as close as you'd ever want to get. It's not so much that you feel you've left your clothes at home, but that the car has shed its accoutrements, and indeed its very flesh, leaving you with a kind of skeletal vehicle; just bare bones and muscle.
What this punishingly hard and fiercely focused machine does to your bones and flesh is best described as extreme chiropractry - in particular the stress of ingress and egress - but fortunately it makes up for the moans, bangs and bruises by fizzing your adrenal glands in a big way.
The question is whether the fun is worth the suffering, and the $138,782.85 price tag.
The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.
While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.
If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.
Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
To say the Lotus Exige 350 Sport exists at the very pointy end of motoring is a sharp understatement. It is, in essence, a track car that you’re somehow allowed to drive on the road, which means it's hugely compromised in various ways as a vehicle for day-to-day use, yet it's not really fair to criticise it for those failings, because commuting was never its intended purpose.
While it would obviously shine in its natural environment of a race circuit, the fact is you could also enjoy it enormously between track days if you pointed it at a suitably smooth and winding bit of country blacktop.
The performance, handling, steering and stopping are all fantastic, in the right conditions, and you can see how someone might justify it to themselves as a far cheaper version of a ($327,100) Porsche 911 GT3. The difference being that a Porsche doesn't make you fold yourself up like a pocket knife every time you get in.
The Lotus, then, is a car for the extreme enthusiast, only. And possibly for nudists, too.
Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.
The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.
Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.
To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.
The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.
The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.
The Lotus philosophy is summed by this slightly absurd mission statement: "Simplify, then add lightness". In the words of the great Barnaby Joyce "you don’t have to be Sigmund Freud" to work out that lightness is not something you can 'add', but you get the idea.
Everything about a Lotus is focused on the power-to-weight ratio, and this 350 Sport version takes the Exige to the ultimate degree, weighing in a full 51kg lighter than the S version, at just 1125kg, and with its hefty 3.5-litre supercharged V6 it is capable of lapping the company’s Hethel, UK test circuit a full 2.5 seconds faster.
Lap times, rather than road manners, are what this car is all about, and as such there are no creature comforts of any kind.
The Exige is an eye-catching beast, though, looking a bit like Darth Vader's helmet strapped to a skateboard. Everything about it is a statement of intent, and while the interior is as bare as Barnaby's brain, the gear lever, with its exposed workings and shiny silver knob, is a thing of strange beauty.
Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.
The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.
The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.
There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.
And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.
Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.
Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.
Both the words 'practical' and 'space' have no place in a road test of this Lotus, so shall we just move on?
Oh, all right. There is no shoulder room to speak of and to change gears you have to fondle your passenger's leg. You're also in danger of breathing into each other’s mouths accidentally, you’re sitting that close.
Speaking of impractical, the door apertures are so small, and the whole car so low, that getting in or out is about as much fun as attempting to hide in a child's suitcase.
Cupholders? Forget it, nor is there anywhere to put your phone. There are two tiny oddment storage holes just near each well-hidden door handle, and a kind of slidey, slick shelf where a glove box might be, on which it’s not safe to leave anything.
Put things on the floor and they will slide under the super low seats and never be seen again.
The Lotus people pointed out a parcel shelf behind the seats, but I think they imagined it, and there is a tiny boot at the rear, behind the engine, which is smaller than some actual boots.
While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.
But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.
Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.
The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.
The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.
It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.
Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.
More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”.
Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).
With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.
A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.
The question of 'value' is a tricky one when you’re looking at a $138,782.85 car that’s about as useful in day-to-day life as a matchbox-sized handbag. But you have to consider what people buy a Lotus for, and the answer has absolutely nothing to do with practicality.
A car like this Exige 350 Sport is purely purchased as a toy, a track-day special that you can, in theory, drive to the circuit via public roads. Franky, if I was rich enough to have one I’d still transport it there on the back of a truck.
Relatively speaking, you could have a far more practical and infinitely more comfortable Porsche Cayman for $30K less, but the Lotus is $30K cheaper than the similarly track-focused and brutal ($169,990) KTM X-Bow.
It is the opposite of comfortable.
In terms of features, you get four wheels, an engine, a steering wheel, some seats, and that’s about it. You can buy a circa 1993 removable-face two-speaker stereo, which you can't really hear over the engine and road noise, for $1199. Oh, and they do throw in air conditioning, which is also noisy.
Our slick-looking metallic black paint was also $1999, the 'full carpets' another $1099 (expensive floor mats, basically), the Alcantara trim pack $4499, cruise control (really?) $299 and the hilarious optional 'Sound Insulation' $1499 (I think they actually forgot to fit it). All up, our press car’s price climbed to $157,846, which, I have to say, is no one’s idea of good value.
On the plus side, the local Lotus people - Simply Sports Cars - do offer features a buyer would love, like regular Lotus Only Track Days, a chance to take part in the Phillip Island 6 Hour and the Targa High Country event, and various other racy experiences.
This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.
It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.
Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.
In the past, Lotus engineers were satisfied with the power they got from tiny four-cylinder Toyota engines, but this Exige 350 Sport is a Very Serious Car and thus has a relatively whopping 3.5-litre, supercharged V6 shoehorned into its backside, which makes 258kW and 400Nm, and that's enough to fire this tiny machine from 0-100km/h in just 3.9 seconds, although it feels, and sounds, a lot faster.
The six-speed gearbox feels like it's been stolen from an old racing car and is an absolute joy to snick shift at speed.
Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.
With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.
Lotus claims a combined fuel economy figure of 10.1L/100km. We don't believe that would be easy to achieve, because the temptation to rev the hell out of it and hear it roar would be too great, and too constant.
While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.
It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.
Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.
With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.
That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving.
While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.
Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.
The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.
If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.
It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.
It's rare to find a car that is such an improbable mix of furious fun and infuriating annoyance. The Lotus is rattly, noisy, hugely firm to the point of punishing, with seats that offer encouragement but not support.
It is the opposite of comfortable and so hard to see out of that driving it around town, in any sort of traffic, feels borderline dangerous. There’s also the distinct sensation that you’re so low and so little that all those people in their SUVs won't see you.
Throw in the fact that it's so painfully, stupidly difficult to get in and out of and it's definitely not the sort of car you take if you're heading to the shops. I got so sick of its hard-edged annoyances at one stage that I became too grumpy to even take people for joy rides in it. I just couldn’t be bothered with the hassle, but then an inner-city suburb with high kerbs and even higher speed humps is not the Exige's natural environment.
The gearbox is a thrill a minute, as is the engine.
Making it even more of a challenge around town, at low speeds or in parking situations is the steering, which isn't so much heavy as wilfully obtuse. Doing a three-point turn is the equivalent of 20 minutes of bench pressing your own body weight. At least.
Out on a winding bit of country road, however, the steering becomes one of the best things about the car, because its pure, unassisted weighting feels so alive in your hands. There’s a sense of actually wrestling, or finessing it around corners that makes you feel a bit Ayrton Senna.
Indeed, the whole car comes alive, and starts to make some kind of sense, once you're on a smooth, perfect piece of tarmac. It is fast, noisy, thrilling, utterly and overtly involving, stiff of chassis and firm of ride, with brakes capable of pulling you up with indecent haste. It’s also, thanks to its low centre of gravity and mid-engined layout, beautifully balanced.
The gearbox is a thrill a minute, as is the engine, particularly once you explore the upper rev ranges, at which point the scenery really does become a scary blur out the ridiculously small windscreen.
Sure, you can't see anything behind you other than the engine, but what a lovely sight that is, and nothing is going to catch you anyway.
It does feel edgy, of course, and sharp, and it’s not as easy or refined to drive as some cheaper sports cars; an MX-5 makes for a far more pleasant companion. But this is an extreme Exige, a machine built by and for genuine enthusiasts.
And, above all, for the sort of people who will take it to a race track, which is where it both looks and feels completely at home.
Unfortunately, on public roads, it would be annoying more often than it would be thrilling, but the truly hardcore Lotus aficionados would never admit such a thing.
ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.
In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.
It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.
But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.
The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.
Unsurprisingly, considering it will sell fewer than 100 cars in Australia, Lotus has not had the Exige ADR crash tested, so there's no star rating. You do get two airbags, passenger and driver, as well as ABS, 'Hydraulic Brake Assist', 'Lotus Dynamic Performance Management', driver-selectable ESP with three modes, cornering brake control and EBD.
The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch.
It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.
This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).
Servicing intervals are every 12 months or 25,000km, whichever comes first.
Your Lotus comes with a three-year unlimited kilometre warranty and three years of roadside assist. A service costs $295, plus parts.