What's the difference?
What sets the most iconic Jaguars apart?
Here’s a theory. Consider history’s greatest: the 1948 XK, its 1961 E-Type replacement and the first XJ of 1968. We’re talking about a grand tourer, sports car and luxury sedan respectively that broke ground in each of their segments.
Despite being a sales disappointment, let’s add the 2018 I-Pace to this elite group.
Like the others, it was a pioneer, this time in the luxury electric vehicle (EV) SUV field, beating most competitors and seemingly influencing newer ones ever since, from the excellent Kia EV6 to the coming Mercedes-Benz EQE SUV.
Now, five years and a comprehensive update later, we revisit the 2023 I-Pace to see if it’s still a standout.
The updated Audi Q7 is a bit of a game of ‘spot the difference’ - but even though it’s far from a new generation, the update is more than just some shiny new bits.
While the brand’s first SUV is still in its second generation, a bit of modernised design and some tech tweaks are aimed at keeping it in line with rivals, even as it nears a decade on sale.
As well as the new features, there’s also a new variant bound for Aussie showrooms. So, is it still up to the task?
In the 1960s Jaguar used to promote its range as providing “grace, space and pace”. Nowadays, the I-Pace may as well also be known as the I-Grace and I-Space, because all three terms still ring true.
Jaguars were never cheap but the greatest hits felt like exceptional value because they were special. The same applies here. Five years might seem like an eternity, but age has not yet wearied the British luxury EV SUV nearly as much as you might imagine. Especially when optioned up as per our test vehicle.
Bereft of any post-modern brand baggage, the I-Pace remains a modern great. If only more buyers would catch on to that.
Overall, changes to the Q7 aren’t quite revolutionary, but that’s okay because it was already a fantastic large SUV.
The fact Audi has kept the price around the same mark and introduced a cheaper entry-grade should be welcome news for prospective buyers.
But even the existing variants are capable and impressive family haulers… and now they’re just that little bit better.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.