What's the difference?
Meet Ford’s electric pioneer for Australia - the E-Transit.
It may not be as exciting as a Tesla Model S, Porsche Taycan or Audi e-tron, but this electric version of the Blue Oval’s large van will help create a new market for zero-emissions commercial vehicles.
This is seen as a major opportunity by Ford to provide an electric alternative to typically diesel-powered vans, which will no doubt prove popular with fleet operators looking to cut fuel costs and corporate emissions. While unlikely to suit all van buyers, thanks to its limited range and recharging restrictions, for those companies with shorter delivery routes it will certainly have appeal.
Ford’s research (performed by YouGov) suggests up to 58 per cent of business “can see EVs becoming part of their vehicle fleet in the future".
But it’s just Ford’s first step into the larger world of electric vehicles. We’ve already had confirmation the smaller E-Transit Custom is headed our way and there are good odds the Mustang Mach-E will eventually find its way to Australian showrooms, so there’s plenty of exciting models in store for Ford.
In the meantime, though, the E-Transit isn’t due in Australia until sometime in the first half of 2023, but CarsGuide was able to take one for a test drive near Ford’s Detroit headquarters recently to get a taste of what’s to come.
The Volkswagen Transporter has a long bloodline which can be traced to 1950 when the first split-windscreen Type 2 (aka Kombi) van was launched sharing mechanical components with its equally iconic T1 ‘Beetle’ sedan sibling.
Since then, the Transporter has evolved through seven generations, with the latest being the result of a global alliance with Ford in which the automotive giants share vehicle underpinnings and other technologies. This is designed to streamline new model development and amortise costs, as demonstrated by VW’s current Amarok ute based on the Ford Ranger.
The latest Transporter shares a similar relationship with Ford’s mid-size Transit Custom range, including the full-electric e-Transporter variant based on the E-Transit Custom. We recently spent a working week aboard this electrified model to see how it measures up from a tradie’s perspective.
Ford has taken an unorthodox approach to entering the electric vehicle market in Australia, avoiding the hype around the Mustang Mach-E and F-150 Lightning and instead laying the foundations with the E-Transit.
But it’s a savvy move, giving the brand a chance to enter what should be a largely untapped market with a vehicle that should appeal to what buyers are looking for. With unchanged space compared to the diesel-powered Transit, the switch to a more powerful electric powertrain makes the E-Transit a win-win scenario for those with a suitable daily driving routine.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
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Although closely related to Ford’s E-Transit Custom, the e-Transporter has carved its own niche in appealing to VW Transporter loyalists and businesses wanting to project a chic Euro image. For tradies and other service providers its driving range is best suited to metro duties, which if combined with the convenience of daily back-to-base charging could make it a practical solution for many working roles.