What's the difference?
Meet Ford’s electric pioneer for Australia - the E-Transit.
It may not be as exciting as a Tesla Model S, Porsche Taycan or Audi e-tron, but this electric version of the Blue Oval’s large van will help create a new market for zero-emissions commercial vehicles.
This is seen as a major opportunity by Ford to provide an electric alternative to typically diesel-powered vans, which will no doubt prove popular with fleet operators looking to cut fuel costs and corporate emissions. While unlikely to suit all van buyers, thanks to its limited range and recharging restrictions, for those companies with shorter delivery routes it will certainly have appeal.
Ford’s research (performed by YouGov) suggests up to 58 per cent of business “can see EVs becoming part of their vehicle fleet in the future".
But it’s just Ford’s first step into the larger world of electric vehicles. We’ve already had confirmation the smaller E-Transit Custom is headed our way and there are good odds the Mustang Mach-E will eventually find its way to Australian showrooms, so there’s plenty of exciting models in store for Ford.
In the meantime, though, the E-Transit isn’t due in Australia until sometime in the first half of 2023, but CarsGuide was able to take one for a test drive near Ford’s Detroit headquarters recently to get a taste of what’s to come.
Fact: almost one in every two mid-sized (2.5-3.5-tonne GVM) commercial vans sold in Australia is a Toyota HiAce. And if you take note of the diverse range of businesses that rely on this ubiquitous workhorse, as we did recently, you can appreciate its widespread appeal.
Apart from countless couriers and tradies, the HiAce is favoured by a vast range of businesses from locksmiths and pool maintenance specialists to window cleaners and mobile coffee baristas.
To ensure the HiAce maintains its broad business appeal, Toyota has recently released an upgraded range with enhanced active and passive safety features, improved instrumentation, electric power steering and other refinements. We recently spent a week at work with the latest offering to determine if its market dominance is justified.
Ford has taken an unorthodox approach to entering the electric vehicle market in Australia, avoiding the hype around the Mustang Mach-E and F-150 Lightning and instead laying the foundations with the E-Transit.
But it’s a savvy move, giving the brand a chance to enter what should be a largely untapped market with a vehicle that should appeal to what buyers are looking for. With unchanged space compared to the diesel-powered Transit, the switch to a more powerful electric powertrain makes the E-Transit a win-win scenario for those with a suitable daily driving routine.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
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The HiAce maintains its staggering 50 per cent share of the mid-size commercial van market for numerous compelling reasons including its versatility, as evidenced by the diverse range of Aussie businesses that rely on it. Toyota’s latest suite of safety and other upgrades makes it even better.