What's the difference?
Meet Ford’s electric pioneer for Australia - the E-Transit.
It may not be as exciting as a Tesla Model S, Porsche Taycan or Audi e-tron, but this electric version of the Blue Oval’s large van will help create a new market for zero-emissions commercial vehicles.
This is seen as a major opportunity by Ford to provide an electric alternative to typically diesel-powered vans, which will no doubt prove popular with fleet operators looking to cut fuel costs and corporate emissions. While unlikely to suit all van buyers, thanks to its limited range and recharging restrictions, for those companies with shorter delivery routes it will certainly have appeal.
Ford’s research (performed by YouGov) suggests up to 58 per cent of business “can see EVs becoming part of their vehicle fleet in the future".
But it’s just Ford’s first step into the larger world of electric vehicles. We’ve already had confirmation the smaller E-Transit Custom is headed our way and there are good odds the Mustang Mach-E will eventually find its way to Australian showrooms, so there’s plenty of exciting models in store for Ford.
In the meantime, though, the E-Transit isn’t due in Australia until sometime in the first half of 2023, but CarsGuide was able to take one for a test drive near Ford’s Detroit headquarters recently to get a taste of what’s to come.
The small van segment (Under 2.5-tonne GVM) is one of the smallest in Australia’s light commercial vehicle market, as it currently caters for only three contenders, the Volkswagen Caddy Cargo, Peugeot Partner and Renault Kangoo.
Although total sales in this category are a fraction of those achieved in the mid-size (2.5-3.5-tonne GVM) van division, these compact commercials are ideal for buyers not requiring the big one-tonne payload ratings and cavernous load volumes of their larger siblings.
Petrol and diesel-powered models are typically equipped with small displacement engines offering excellent fuel efficiency, combined with cabin ergonomics and driving dynamics which are the most car-like of any LCV offering.
French manufacturer Renault released its third generation Kangoo range in Australia in 2024, comprising a mix of petrol and full-electric variants. We were recently handed the keys to one of the petrol models to see if it has what it takes to win costumers in this three-way fight.
Ford has taken an unorthodox approach to entering the electric vehicle market in Australia, avoiding the hype around the Mustang Mach-E and F-150 Lightning and instead laying the foundations with the E-Transit.
But it’s a savvy move, giving the brand a chance to enter what should be a largely untapped market with a vehicle that should appeal to what buyers are looking for. With unchanged space compared to the diesel-powered Transit, the switch to a more powerful electric powertrain makes the E-Transit a win-win scenario for those with a suitable daily driving routine.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The latest petrol-powered Kangoo has the pricing, practicality and performance to win friends in Australia’s small commercial van class. If you can afford an option pack or two, like those fitted to our test vehicle, it's even better.