What's the difference?
Electric cars. Australia now has quite a few, and to add more confusion to the mix, there are a litany of all-new brands releasing models into this new frontier of the automotive landscape.
Most new electric cars are in Australia’s favourite buying category, the SUV, but there’s also a ute, some odd sedan-y things, and, of course, a handful of hatchbacks.
Hailing from Spain, the Cupra Born sets itself apart from the rest for a few reasons though. Firstly, it promises to be a hot hatch, something we haven’t really seen much of yet, and secondly, it has to bear the burden of launching Volkswagen Group’s all-electric MEB platform to the Australian market, but most importantly for Australians keen to hop into their first electric car, it promises to do this while offering a long range at a reasonable price.
Can it really do it all? We attended the Cupra Born’s Australian launch to find out.
Subaru is entering uncharted territory.
The Uncharted is the brand’s first electric small SUV and a bold new direction, as the Japanese maker enters one of the most hotly-contested and now sought-after new segments in the Australian car market.
There is no shortage of new options calling out to Australian buyers and with a broad range of price-tags, designs and on-board tech it’s never been a more difficult time to enter this space.
So what does the Subaru Uncharted do differently, and is it worthy of your consideration? We took one for a week to find out.
The Cupra Born has so much going for it. An appealing price, long range, and super cool design chief among them.
I think the main thing holding it back will be that it doesn’t quite have the same out-and-out performance people have come to expect from a ‘hot hatch’ in the era of cars like the VW Golf R.
Importantly though, it delivers huge dollops of fun and driver engagement, something that's quite rare in the electric era.
The Uncharted follows the Subaru promise of offering compelling all-wheel drive and a capable driving experience at a reasonable price, but only if you compare it to its traditional rivals.
The trouble for Subaru is that this part of the market has moved on, and EV buyers now have a different set of expectations relative to its usual point-of-difference.
In that sense, this is a good electric Subaru - but is it objectively a good electric car? With the circa-$60K pricing, that’s a harder argument to make.
To stand out, any new brand should make a statement when it comes to design, and Cupra goes above and beyond to grab people’s attention.
It needs to, because Cupra is faced with the task of standing apart from its Volkswagen Group stablemates, especially the likes of Audi and Skoda.
One look at the Born, and it’s clear the brand has done an admirable job of separating its aggro hatch from the more tame Volkswagen ID.3 with which it shares its underpinnings.
I love its pugnacious face, which is designed to pierce air resistance in a similar fashion to the face of the Kia EV6, complete with its frowny light profile, bronze Cupra typeface, and dimples on the bonnet.
At the side, there’s the choice of almost Tesla-like sweeping aero designs for the standard 19-inch wheel option, or complex 80s rally-inspired wheels for the 20-inch Performance Pack hoops. The square beltline is perhaps the only spot where you can clearly see the Born’s relation to its ID.3 cousin, but I think the contrast flourish on the C-Pillar, which interrupts the roofline and makes it look more coupe-like, is a masterful touch.
This piece also wears a fishscale-like pattern, which is a motif that works its way through the entire car. In fact, the pattern is more than just theme-work for the Born specifically, but a deliberate pattern to interrupt plain plastics, which goes a long way to making sure no matter where you look, there’s a visual appeal to every corner of this car.
The inside continues this thoughtful and genuine ethos. Any area where a normal car would use a fake leather, or even plastic textured to look like leather, has been presented in a completely different way. The driver-focused instrument console, for example, is clad in a padded neoprene material, which is not only honest, but gives the interior a very modern look and feel.
The recycled seat materials offer a similar touch, and are comfortable in their bucket arrangement, too, and the neoprene finish continues here as a contrasting trim.
The colour palette is rich, with vivid blues, deep reds, a light smattering of tame silver rather than chrome, while the Cupra Bronze permeates to the car’s badges and highlights touches throughout.
This tone won’t be for everyone, and if you don’t like it, or the colour schemes, or even the car itself, that’s fine by Cupra. It wants to be controversial, and for a niche set of buyers, and says this contrast is the point of its design choices. If the amount of Borns sold before the car even landed is anything to go by, they’re on to something.
The Uncharted continues to shift Subaru into new styling territory, sharing its panelled, grille-free face and two-line light signatures with the other two Subaru EVs, the Solterra and Trailseeker.
It is notable that Subaru has chosen a distinct design language for its electric cars, which is a change from the blocky and busy designs adorning its familiar combustion nameplates like Forester or Outback.
For what it’s worth, I think the Uncharted is a striking car with its wide stance, huge wheels and coupe-style tailgate. The burnt orange colour of our car also helps it to stand out from the crowd. Hard to do in a world of new wacky designs from rivals unafraid to push the envelope.
Inside will be familiar if you’ve been in any car on this e-TNGA platform which Subaru co-opts from Toyota.
There’s a squircle steering wheel, modern layered dash, screens which fill the space, and a lot of hardware which will feel familiar to Toyota owners, but not so much Subaru drivers.
This includes the rotary shifter in the centre console, indicator stalks and even the screens and software. It feels a bit less Subaru than some repeat buyers might expect, but I don’t think it’s foreign enough to scare people off.
Thanks to the Born’s VW Group all-electric MEB underpinnings, which are designed to make the most of interior space, the Born is much bigger on the inside than you might assume.
Clever packaging means a tall roof, glasshouse window structure, and a significant amount of adjustability and comfort for the front seats, with the clever digital instrument panel which is distilled to a handful of elements, and rides atop the column itself, so it moves as the driver adjusts it to maintain visibility.
The large touchscreen is oriented toward the driver, and has nice clear easy to use elements, although it is unfortunate the volume, temperature, and fan speed controls are a touch-based panel, and not easy-to-operate dials.
The rear seat offers impressive room, even behind my own seating position, and there’s sufficient headroom for me also, at 182cm tall. The cool recycled trim and comfortable seats continue to the rear row, although this car’s main practicality downside also resides here.
Opting for either pack will remove the rear seat, instead providing you with an odd cutout between the rear seats, and a drop-down armrest with a ski-port behind. Very European.
The boot measures 385 litres (VDA) which is relatively large for a hatchback, and it offers a nice low floor, impressive considering the motor is mounted below on the rear axle, although there’s no additional frunk storage for the Born.
The Uncharted is a comfortable place to be, with nicely bolstered seats, and Subaru has nailed the basics of ergonomics with dials for the climate and volume controls, some shortcut buttons and consistent labelling for the array of steering wheel controls.
The digital instrument cluster, perched atop the dash, might not be to everyone’s taste. It leads to a slightly odd situation where if you’re a certain height, the top of the steering wheel might obstruct your view. It was okay for me, but felt a bit like the steering wheel was sitting in my lap.
The software, while functional, doesn’t offer the depth or innovation of many of this car’s rivals. Some of these things are gimmicks, others, like pet modes and deeper efficiency analysis screens are quite useful.
As it is, it offers an uninspired interface with built in navigation and some basic sub-menus. Hardly a stand-out in an era of fun, customisable software not just from Chinese rivals, but from others, too.
The trade-off is a modern-feeling interior which is also easy to use, surprisingly rare in this segment.
In terms of cabin space and storage, the front doors have two large bottle holders each, and there are two cupholders with spring-loaded ridges in the centre console.
The console features dual wireless chargers, although they could do with a more rubberised surface, as your phone may move in the corners, particularly if you have a hard-finish case. An annoying oversight.
Beneath the bridge-style console, there is a carpeted storage area which is also home to your power outlets, and the centre console, while not very deep, offers a trick lid which can tilt-open in both directions.
Visibility is good for the driver, too.
The back seat offers a good amount of space for adults in the outboard positions. I fit behind my own driving position at 182cm tall with a few inches of knee room, and a little bit of headroom, although there’s an intrusion into the space for the sunroof’s roller cover, so it’s worth considering if you need that as an option if you’re regularly going to have taller passengers.
While the synthetic leather-clad seat trim continues, the centre position feels less useful, because the distance between the end of the seat base and the centre console severely limits legroom.
On the amenity front, the stand-out is the rear heated seats. Other than that there’s the expected array of adjustable air vents, dual USB-C ports, pockets on the backs of the front seats, and large bottle holders in each door.
My main criticism of the Uncharted’s interior is that it doesn’t feel anywhere near as large on the inside as the car looks and feels from the outside. This is not helped by dark headliner, chunky door cards, and heavy window tinting in the rear.
The boot is also not enormous at 403 litres. With some trickery, I could fit the full three-piece CarsGuide luggage set, with the floor set to its lowest of two positions. Underneath there is a small additional storage space where you can fit some charging cables alongside the inflator kit.
There’s no spare wheel, which is a strike against this EV’s Subaru go-anywhere credentials, and there’s also no frunk with the under-bonnet space taken up by high-voltage and battery cooling hardware.
$59,990 is the headline-grabbing price tag worn by the Cupra Born, and if you’ve kept up to date with the latest developments in terms of government incentives across Australia, you might have figured out it works out even cheaper than the before-on-roads price tag in some jurisdictions like Queensland.
This price makes it more affordable than base versions of its most direct competitors, the Tesla Model 3 (rear-wheel drive - $61,300) and the Polestar 2 ($63,900) while at the same time offering more range, at 511 WLTP-certified kilometres.
In fact it's one of the longer-range EVs on offer in Australia right now, which is impressive for a car that, size-wise, is on a playing field with cars like the Nissan Leaf (from $50,990) and GWM Ora (from $43,990).
Oh and there is just one other electric hatch in this kind of ‘hot hatch’ territory, the charming Mini Cooper SE (from $63,250) although opting for the diminutive Mini will mean putting up with just 233km of range.
To keep things simple, there’s only one Cupra Born variant, at least for now. From there, you can opt for one of two packages.
Standard equipment is high, with 19-inch alloy wheels, bucket seats clad in a cool recycled cloth material, LED exterior lights, dual-zone climate, keyless entry with keyless start and exit, a massive 12-inch multimedia touchscreen, a 5.3-inch digital instrument panel, wired Apple CarPlay and Android Auto connectivity, a wireless phone charger, and a 360-degree parking camera.
It is odd the seats are manually adjustable and the phone mirroring is wired at this price, and some may be slightly dismayed at the multimedia system. While it uses slick modern software with a stylish Cupra theme, it’s missing the air of always-online functionality which makes the Model 3 feel so smart, and adds an element of depth to the Polestar 2’s minimalist setup.
One thing which is very deliberate, however, is the omission of fake leather, and next-to-no real leather in the Cupra Born’s interior, even if you choose one of the optional packs. This is because Cupra wants to be more authentic and sustainable with its interior material choices.
The two option packs keep things straightforward. You can choose either the interior package ($2900) which adds a blue theme for the interior, consisting of a partially recycled microsuede seat material with highlights in Cupra’s signature bronze hue, electric adjust, heating, and message functions for the driver and front passenger, as well as a higher-grade Beats audio system.
Meanwhile the performance package ($2600) adds dynamic chassis control with adjustable dampers, larger 20-inch alloy wheels, an ESC-off function for rear-drive antics, and more aggressive Michelin Pilot Sport 4 tyres.
Interestingly, these performance tyres reduce range to 475km for performance package-equipped cars, while both packages render the Born a four-seater due to alterations to the rear bench.
Like any car entering such a tightly contested segment, the Uncharted needs to impress on price. This is something Japanese brands have struggled to do in the face of an array of more affordable rivals, particularly from China.
The Uncharted comes in one highly-specified variant, which starts from $59,990, before on-road costs.
It sounds expensive and compared to some potential rivals, like the BYD Atto 3, Jaecoo J5 and Leapmotor B10 it is. If you just want an electric car, you can certainly have one up to $15,000 cheaper.
Dig into the details, though, and Subaru has played strategy with the pricing. It makes the Uncharted one of the most cleverly priced Japanese electric cars yet.
You see, not only does this car offer all-wheel drive, as per the Subaru brand promise, it also offers over 500km of driving range, which is a rare combination.
This makes it a more affordable way into all-wheel drive when you compare it to the Kia EV3 GT-Line, but it also offers more driving range than contemporaries from Europe, like the Volvo EX30.
The problem for Subaru is that it has ignored the wider market, hoping buyers will only be cross-shopping the most established nameplates.
For around this sixty-grand mark, you can get into some notable players like the strong-selling BYD Sealion 7, new MG S6 and smash-hit Zeekr 7X, all of which are a size up.
At least the single trim level on offer is pretty impressive, with spec highlights including LED light signatures, big 20-inch alloy wheels and full synthetic leather interior trim.
It even gets electrically-adjustable front seats with heating, a heated steering wheel and heated outboard rear seats.
The multimedia suite includes a 14-inch touchscreen with wireless Apple CarPlay and Android Auto, matching dual wireless phone chargers (very trendy) and a 7.0-inch digital instrument cluster.
The only option, for now, is the panoramic sunroof with electrically closing cover, which comes in at an additional $1200.
The Cupra Born is interesting, in that it’s a rear-wheel drive hatchback. This provides both fun driving dynamics as well as a hike in efficiency, and in Australia, we get only the most powerful motor setup available.
This is a unit that produces a peak of 170kW under boost mode, and 310Nm of torque. This is approaching Golf GTI levels of power output, to give you an idea, although the Born is also some 400kg heavier, blunting its hot hatch potential somewhat.
Power output is impressive from this car’s dual-motor all-wheel drive system. The Uncharted is front-biased, featuring a 167kW/286Nm motor on the front axle, and an 88kW/169Nm motor on the rear axle. The two combine for a 252kW total output, which makes this one of the most powerful Subarus you can buy.
As a point of difference from its Toyota brethren, the Uncharted features a software-emulated version of Subaru’s signature X-Mode for a little bit of extra off-road ability. It also has slightly less ground clearance compared to the Crosstrek, at 211mm as opposed to 220mm.
The Born’s astounding 511km driving range is afforded by its enormous 82kWh battery, which is more like the size of battery you would see in a much larger vehicle such as a Kia EV6 for example.
Thankfully though it’s not all brute force via capacity, this car is also reasonably energy efficient, with an official rating of 17kWh/100km.
Not all EVs can hit the WLTP numbers due to many variables from wheel size, tyre composition, and even temperature management, but even enthusiastically driving the demo cars on our launch saw numbers between 17 - 23kWh/100km. Nothing outrageous by any means.
Expect a more thorough evaluation of the Born’s range and efficiency when we’re able to test one for a longer period of time at a later date.
When it comes to charging, the Born’s DC charger maxes out at 170kW, allowing a 10-80 per cent top up time of roughly 30 minutes.
Meanwhile its AC inverter tops out at 11kW for a slow charging time of roughly six hours from 10 - 100 per cent.
The Born uses a Euro-standard Type 2 CCS charging connector. Unfortunately, there’s no V2L function this time around.
The Uncharted has a 74.7kWh battery pack which grants it a WLTP-certified 522km of driving range.
The car I sampled was predicting around 500km of range in the real world according to the trip computer, which is impressive for an EV with all-wheel drive and a battery capacity of less than 80kWh, speaking to solid energy efficiency.
Officially, this is 16kWh/100km, but my car, which was primarily driven around town with some small freeway stints, performed even better, showing 14.1kWh/100km on the dash.
Owing to its e-TNGA platform, the Uncharted doesn’t have the most impressive charging specs. On a fast DC charger it is limited to 150kW. This should deliver a 10-80 per cent charge in a little over half an hour, but it’s still a lot slower than some competitors, which slash that charge time, in some instances, in half.
The slower AC charging is impressive at 22kW although an AC charger with an output above 11kW is rare in Australia.
The Uncharted also features a vehicle-to-load system, allowing you to use its large battery to power household appliances.
We’ve come to understand hot hatchbacks in certain terms, and these are defined by lightweight design, firm suspension, and over-sized engines in the front, usually driving the front wheels.
But the Born flips pretty much the whole formula upside down. It’s heavy, rear-wheel drive, not as powerful as perhaps it could be, and has comparatively forgiving suspension.
In fact, the Born has one of the most supple suspension tunes for an electric car in this price bracket, being much more comfortable and adept at absorbing rough conditions than a Model 3 or a Polestar 2 for example.
When it comes to power, it’s instantly responsive, as any EV should be, but in a straight line you won’t be outrunning even a base Model 3, or even a Golf GTI.
Whether it’s truly a hot hatch then will depend on how you define this concept, because so long as you don’t care about straight-line speed, the Cupra Born is an absolute blast.
Unexpectedly, this unusual formula works. The Born is a car with a completely different character to every other EV at this price. Rather than being tight and locked-down, the Born feels much more free and fun, with its ride and particularly its steering combining with the rear-drive push to make for a playful little car, with an organic feel to its feedback.
Again, unlike a lot of electric cars, the Born’s flexible approach to the road results in a car which demands much more from the driver. The traction control computer doesn’t conspire with the electric motors and brakes to sanitise the experience, this car will let you make mistakes within reason.
It’s possible to eke out a cheeky slide if you push it, for example, and the way the weight of the battery shifts the car around is more entertaining than unsettling, like it is in some small electric SUVs.
Even the regenerative braking is comparatively hands-off. It doesn’t have the single-pedal driving experience that some EV adopters are after, instead it will gradually taper speed off, relying on the driver to actually use the blended braking on the brake pedal itself, even when the car is set to the most aggressive ‘B’ mode. Again, this means the driver has to actually drive the car, jabbing the brakes in on sharp corners.
To drive, the Uncharted proves where Japanese automakers still maintain an advantage over many of their rivals.
The overwhelming feeling in this car is one of balance. Weight is managed very nicely by the suspension, which isn’t too soft like a lot of Chinese cars, and not too hard like some Korean cars or the Tesla Model Y.
The steering feels organic and direct, as opposed to overly software-assisted, and feedback from the pedals and road feels more like a traditional combustion car than a new-age EV.
There’s also a focus on the touchpoints being familiar, leading to a car which won’t be too much of a leap into the future for many.
It comes with some drawbacks. There’s no true single pedal driving mode despite several levels of regenerative braking. If you’ve driven an EV with single pedal mode this might be disappointing as it is quite easy to get used to.
The giant 20-inch wheels also feel a bit at odds with this EV’s supposed go-anywhere attitude. It feels like any rutted tracks are best avoided, limiting your off-road ambitions to just gravel trails and the sheer size of them is perhaps the only blemish on ride quality.
In addition, the slim rubber has an effect on cabin ambiance. This isn’t the quietest EV I’ve driven when it comes to road noise.
All that said, once you get the uncharted on some twisty roads it leaps out and shines. It’s alarmingly rapid when you stomp on the accelerator, making its power outputs feel the part, and its capable Dunlop tyre package and well-calibrated all-wheel drive system give the power-down a civilised silence as opposed to some of the wheelspin wackiness of some of this car’s Chinese rivals.
It is deeply capable in the corners, attacking them with poise and grip, with the traction system also keeping the power at sane levels.
It’s not quite as athletic or quick as its premium cousin, the Lexus RZ which I also drove recently, but still one of the more impressive EVs in this small SUV segment as an overall package.
Thankfully, there’s no optional extra pricey safety pack in the Cupra Born range, with standard active equipment including adaptive cruise control, auto emergency braking with pedestrian and cyclist detection, blind spot monitoring with rear cross traffic alert, driver attention alert, and a 360-degree parking camera.
There are also front and rear parking sensors, exit warning systems (uses the blind spot system to alert someone not to open their door into traffic), and a suite of seven airbags, including a centre airbag.
The safety suite is capped off with ISOFIX child seat mounting points on the rear seats.
The Born already carries a maximum five-star ANCAP safety rating to a 2023 standard, scoring reasonably highly across all categories.
The other impressive thing about the drive experience is how well calibrated the safety systems are, yet another advantage of buying Japanese.
Despite the Uncharted having the full array of active safety kit (albeit, with Toyota software as opposed to Subaru’s usual EyeSight system) including high-speed auto braking, lane keep assist, blind-spot monitoring and even extras like traffic sign recognition, none of it interferes with the rather good driving experience.
Even routine offenders in rivals, like lane keep and driver monitoring are well-tuned.
The Uncharted wears a maximum five-star ANCAP safety rating to the 2025 standards. It has eight airbags including a knee and front cabin centre airbag.
Cupra offers the Born with a five-year and unlimited kilometre warranty, as well as the choice of either a three- or five-year service pack. Interestingly, the three year pack, at $999, is the same price as it is for combustion vehicles in Cupra’s range, while the five-year pack is some $400 cheaper at $1590. Either way, this pack pricing isn’t outrageous when you break it down by annual cost, but many rivals in the electric space are offering free or very cheap servicing over the same period.
Subaru covers the Uncharted with the usual, but now behind-the-pace five year and unlimited kilometre warranty. The high-voltage battery is covered by a separate eight-year and 160,000km promise.
Servicing is required once a year or 15,000km which is annoyingly frequent for an EV, but it is relatively cheap, especially for a Subaru, averaging just $196.84 for the first five visits, covering the life of the warranty.
Subaru has around 140 dealers across Australia, covering every state and territory including capital cities as well as key regional and rural centres.