What's the difference?
Electric cars. Australia now has quite a few, and to add more confusion to the mix, there are a litany of all-new brands releasing models into this new frontier of the automotive landscape.
Most new electric cars are in Australia’s favourite buying category, the SUV, but there’s also a ute, some odd sedan-y things, and, of course, a handful of hatchbacks.
Hailing from Spain, the Cupra Born sets itself apart from the rest for a few reasons though. Firstly, it promises to be a hot hatch, something we haven’t really seen much of yet, and secondly, it has to bear the burden of launching Volkswagen Group’s all-electric MEB platform to the Australian market, but most importantly for Australians keen to hop into their first electric car, it promises to do this while offering a long range at a reasonable price.
Can it really do it all? We attended the Cupra Born’s Australian launch to find out.
Electrified utes are growing in popularity in Australia and carmakers have been paying attention.
While the BYD Shark 6 plug-in hybrid (PHEV) ute is by far the best-selling as it stands, there hasn’t really been any electric ute to go up against the poorly received LDV eT60, until now.
South Korea’s KGM (formerly known as SsangYong) has just launched the Musso EV, which is a purely electric dual-cab ute. It’s unrelated to the existing, turbo-diesel Musso and is more closely related to the current car-based Actyon and Torres SUVs.
Read along to see how this ute stacks up against its growing set of competitors.
The Cupra Born has so much going for it. An appealing price, long range, and super cool design chief among them.
I think the main thing holding it back will be that it doesn’t quite have the same out-and-out performance people have come to expect from a ‘hot hatch’ in the era of cars like the VW Golf R.
Importantly though, it delivers huge dollops of fun and driver engagement, something that's quite rare in the electric era.
Despite having the Musso name, this electric ute is a completely different beast which is much more lifestyle-oriented than the older and unrelated turbo-diesel Musso workhorse.
There really isn’t much competition out there right now in the electric ute space but this makes a compelling case, especially for those looking in the fleet space. It has an appealing price, adequate range, SUV-like comfort and decent payload capacity.