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Despite a huge onslaught of fresh competition in the Australian ute market, November new car registration figures show established players continue to lead the category by a healthy margin.
With one month to go before year-end the Ford Ranger leads the market with 51,124 sales across 4x2 and 4x4 variants, with the ever-popular Toyota HiLux close behind on 48,675 units year-to-date.
Despite reduced year-on-year sales for both (no surprise given the increased number of competitors), this duo continued to dominate with 23 and 22 per cent segment share, respectively, for the year to the end of November.
Beyond that it’s close to business as usual for the third-place Isuzu D-Max (24,734 YTD) and Mitsubishi Triton (17,277 YTD) in fourth.
In its first year on sale BYD’s Shark 6 has made a solid impact with total sales of 16,398 year-to-date, for 7.5 per cent of the category.
But several recently released challengers have so far failed to fire with the much-anticipated Kia Tasman well behind pre-launch predictions.
With expectations of more than 10,000 sales in its first year and around 20,000 in 2026, the new dual-cab is on track for a sub-4000 unit result for 2025 at 3491 sales so far.
And other newcomers are yet to make a substantial dent on better-known rivals. In the month of November, the GWM Cannon posted a relatively modest 750 sales, with the MG U9 registering 163, the LDV Terron 114 and the JAC T9 registering 101.
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