BYD Shark 6 News

It’s never a good sign when car companies don’t tell you how many cars they’ve sold.Typically car makers love to spread the word about how successful it has  been and tell you exactly how beloved its vehicles are. So when they decided not to reveal the details of their newest model’s popularity, it does raise red flags.Which suggests sales of the new Ford Ranger plug-in hybrid (PHEV) may not be reaching the highest heights that the company was hoping for. When asked for details on the hybrid Ranger’s success, a Ford spokesperson told CarsGuide that the company doesn’t break out sales data for its individual models.Instead it told us this: “We are pleased to see customers nationwide adopting new technology and reaping the benefits of Ranger Hybrid, such as Pro Power On Board, to get the most out of their vehicle.”You’ll notice at no point did it indicate how many “customers” are enjoying these benefits. It could be hundreds or it could be two (but that seems unlikely).To be fair, Ford has never revealed the details of its individual models, namely its flagship Raptor, which is believed to be a sales success. So just because they won’t say how many customers have plugged-in to Ranger, it doesn’t mean it’s a sales flop.But if car makers were hoping that the plug-in hybrid technology would be the saviour of the ute segment, there are signs that there is still a long way to go before customers fully embrace this new breed of ute.The best example we have is the BYD Shark 6. Why? Because it’s an entirely PHEV-powered ute and therefore all of its published sales are the PHEV-powered model.So far in 2025, year-to-date to August, the Federal Chamber of Automotive Industries (FCAI) tells us that BYD has sold 12,918 Shark 6. GWM revealed to CarsGuide that it has sold 441 Cannon Alpha PHEV in the four months it has been on sale.The FCAI also tells us that there have been 13,936 PHEV ‘commercial vehicles’ sold, which doesn’t leave a lot of sales for the rest of the PHEV commercial offerings (which includes the Ranger) to pick up - just 607 to be precise.Those three utes are the most notable PHEV-powered workhorses, so the success or failure of them will shape the course of the market for years to come. If they become a popular new alternative to turbo diesel engines, as the Shark 6 is threatening to do, then it will give rival brands the confidence to push ahead with their own. Alternatively, if they fade away after a strong start, it will likely mean the end of PHEV utes for the foreseeable future.Don’t believe me? Compare the amount of ‘Raptor rival’ tough utes on sale today and then think back to how many convertible SUVs you saw after the Range Rover Evoque drop-top flopped…There is no question the Shark 6 has made an impact, in a crowded and highly-competitive market the BYD is already the fourth best-selling 4x4 ute this year, behind only the Ranger, Toyota HiLux and Isuzu D-Max — and after missing the month of January.However, there are two very big months on the Shark’s books, specifically the 2810 sales in March and 2993 sales in June. Is it a coincidence that the fringe benefit tax on PHEVs ended on April 1 and EV Direct handed over the reins of BYD to the factory in July…Other than those two outliers, the Shark consistently does between 1200-1300 sales a month, which is solid but still well behind the Ranger and HiLux (although so is everything else).If the Shark can maintain its current rate of sales, then that’s probably enough to convince others of the merits of entering the PHEV ute contest. Other brands have already begun openly discussing it, Hyundai, for example, has made it clear it believes introducing another diesel-powered ute is simply not a starter for its planned entry later this decade.But whether or not how many brands drop diesel for hybrids will likely play out in the coming months and years, as the Shark 6, Ranger and Cannon Alpha carve a trail for the others to follow… or ignore.

Chinese carmakers aren’t just winning over Aussies with affordable electric SUVs, the same manufacturers have quickly established themselves as serious competitors in the popular ute segment that's dominated by the Toyota Hilux and Ford Ranger. Just this year we’ve seen a stack of new Chinese utes models arrive in Australia to join some already well-established players. So, here’s the ultimate list of Chinese utes in Australia to help you keep up to date with what’s on the ground now and those expected to arrive soon.BYD has taken Australia by storm with its affordable electric cars, but wading into the treacherous and competitive waters of the ute segment inhabited by the likes of Toyota’s HiLux and Ford’s Ranger was brave. BYD, however, didn’t just wade in, it backstroked in during late last year and stole a sizable chunk of the market with the Shark 6 becoming the fourth best-selling 4x4 ute on the market so far in 2025.The Shark 6 is a plug-in hybrid that uses a 1.5-litre turbo-petrol engine with two electric motors for a combined output of 321kW and 650Nm. Braked towing capacity is 2500kg.The GWM Cannon is the most established Chinese ute in Australia and is popular for its combination of good looks and good value.The Cannon dual-cab has a 2.4 litre four-cylinder turbo-diesel unit making 135kW and 480Nm. Braked capacity is 3500kg.JAC’s T9 arrived in Australia in late 2024 and there are currently two grades on sale - the Oasis and the Haven. Powering the T9 is a 2.0 litre four-cylinder turbo-diesel engine making 120kW and 410Nm, mated to an eight-speed automatic transmission. Braked towing capacity is 3200kg.LDV’s Terron 9 is the latest member of the brand’s growing ute family. Larger in every way than the T60 both in dimensions and grunt.Powered by a 2.5-litre turbo-diesel four cylinder making 163kW and 520Nm, the Terron 9 has a braked towing capacity of 3500kg.An eTerron 9 electric version could also be arriving in Australia soon. The LDV T60 is the smaller stablemate of the Terron 9 and is powered by a 160kW/500Nm 2.0-litre turbo-diesel four-cylinder, mated to an-eight speed automatic, with a six-speed manual gearbox also available. LDV upgraded the T60 in 2025 and this T60 Max, as it's called now, has a higher braked towing capacity of 3500kg.The new Foton Tunland arrived late in 2025 a very different vehicle to the one we used to know with strikingly handsome exterior and lavish looking cabin.All variants have a 2.0-litre turbo diesel engine with a 48V mild hybrid system, with outputs of 120kW and 450Nm.Chery has confirmed that it will bring a plug-in hybrid ute to Australia to compete against BYD’s Shark 6 in 2026 and the Rely P3X could be it.Rely is one of the many brands owned by Chery, along with Omoda and Jaecoo which are already in Australia. Rely showed off the P3X recently at the Chengdu motor show and it's very likely one or both of these will be vehicles to be picked and arrive wearing a Chery badge.The P3X appears to have all the ingredients to make it a tough rival to the BYD Shark 6 with its ladder frame chassis and 2.5-litre turbo diesel engine with dual electric motors.MG’s U9 arrives right about now and could be a game changer, even if it’s based on a ute that’s already here - the LDV Terron 9.MG’s bosses say that the U9 will come with a choice of diesel, plug-in hybrid and fully electric powertrains, and that variety, along with its good looks and expected affordable price point, will make it a big market disrupter. A 3500kg braked towing capacity is confirmed as well - possibly only on the diesel.Unlike all the other utes here the Geely Riddara doesn’t sit on a ladder frame and is far more car-like and lifestyle focused than a work truck.Still, there’s definitely a market for a small and comfortable little ute like the Riddara RD6, which is likely to come to Australia with a plug-in hybrid powertrain.When it does come isn’t certain, with Geely appearing to concentrate more on growing its passenger car line-up first.

Three years ago almost nobody in Australia had even heard of BYD, but now the Chinese manufacturer is a top-five brand here, outselling big names Aussies used to flock to like Honda, Nissan and Subaru. All that now stands in its way is Toyota, Ford, Mazda, Kia and Hyundai. And all BYD has to do is add four new models to its range and it could leave those holdouts in its dust. But not just any models - these models.Rapid just doesn’t describe well enough just how fast BYD has grown in Australia. To go from zero sales in 2021 before it had arrived to selling 32,839 cars so far just in the first eight months of this year is overwhelming. Well, it has been for brands such as Nissan, Honda and Subaru, who haven’t sold more than 30,000. Even the big Europeans like Volkswagen, Mercedes, BMW and Audi haven’t sold more than 20,000 this year. Hyundai doesn’t exactly have a comfortable lead either with 51,957 sales year to date, and neither does Kia with 55,554. Mazda might think it's safe with 63,208, but really only Toyota doesn’t have to panic yet with 163,491 until the start of September.Three or possibly four new models for BYD will easily reach 60,000 sales for the same period, catching Kia and Hyundai and possibly overtaking Mazda, too. But not just any models will do this, only the right ones will, but it's easy to see what they are from the sales data.Looking at the latest sales data from the first eight months of the year, it is clear what models BYD needs and it’s not more mid-sized SUVs, the brand has this covered with the Sealion 6 and Sealion 7, with the possibility of the Sealion 5 coming, too. BYD also has the big-selling Shark 6 4x4 ute. Having popular mid-sized SUVs and a ute are key ingredients for success in Australia as these are the largest-selling segments. Toyota is the king of this recipe with its HiLux ute and RAV4 SUV, and it’s why Kia has just launched its Tasman pick-up to help the Sportage SUV with the heavy lifting. But Toyota and Kia don’t just rely on these cars to succeed. BYD has such momentum and the attention of Australians now that if it places a model to rival Toyota and Kia in other key segments, it will gain ground. And it can absolutely do this - not only is the company financially secure, it has an excellent supply chain and production process, plus it has the models already made. First, and everybody can see this, BYD needs a large, off-road SUV, something that will rival the Toyota Prado. If BYD is able to make that happen, it could gain up to 20,000 sales a year. These are all very conservative numbers too, the potential for much bigger sales is there.After all, have you seen how many BYD Shark 6 utes are getting around with canopies? Stylish ones that make this hybrid 4x4 pick-up look like an SUV, similar to a Ford Everest or Toyota MU-X. Can you see where we’re going here? Yep, it’s going to happen. BYD’s answer to the Prado is its Denza B5. The B5 is a ladder-on-frame, large, off-road SUV that’s also a plug-in hybrid with a 1.5-litre turbo petrol engine and two electric motors producing a combined 505kW and 760Nm. That’s slated to arrive late this year or early 2026, albeit marketed under a separate Denza brand that is owned by BYD.Next is a small SUV. BYD has the Atto 3 but at 4.5m long, it's almost classed as a 'small' mid-sized SUV. So something smaller to rival the Hyundai Kona or Mazda CX-30 is needed. We won’t have to wait long because by the end of this year the BYD Atto 2 electric SUV will launch in Australia. At 4.3m long, the Atto 2 is the size of a Kona. A smaller SUV like this could bring in 15,000 extra sales for BYD each year.Finally, BYD needs to bring a light SUV here the size of Toyota's Yaris Cross - but fully electric like Hyundai’s Inster. Again, BYD already has this - it’s the Atto 1. BYD doesn’t plan to bring the tiny SUV here. If it does, it could pick up another 5000 sales a year.Essentially, though, BYD needs the large, off-road Prado rival and the small Kona rival to start really worrying the brands currently ahead of it in the sales charts, and these models - the Denza B5 and Atto 2 are coming. It’ll be interesting to see what BYD’s year-to-date sales are this time in 2026 - 50,000? Very likely, at least, this by the looks of it. 

BYD’s hot-selling Shark 6 ute just got a little cheaper.

Where does the Kia Tasman go from here? Is having a conventional diesel engine as the sole choice enough to run with the best-sellers? Should the Tasman follow the lead of the Ranger Raptor by going down the off-road performance path, to create a halo model for the rest of the range to bask beneath? Or is going hybrid the answer? The answer may shock you!

Diesel as a fuel source might not be dead yet, but the vultures are circling, waiting for their prey to finally stop moving. Don’t believe me? It doesn’t take a crystal ball to see into a future already so clearly laid out, and not just by newcomer brands, but by some of the biggest proponents of diesel engines in the history of the fuel.

The Australian new car landscape is getting reformed in front of our eyes. July sales figures released by the Federal Chamber of Automotive Industries (FCAI), showed the cars and brands Aussies are loving and the ones we are falling out of love with.

Think back to the before times – before GWM sent its Cannon Alpha PHEV charging up Beer O'Clock Hill, before BYD caught the old-guard napping with its Shark 6, and before brands like MG, JAC and more announced their own plans for innovative dual cabs.

The hottest ute battle of 2025 looks like it will contain two new faces, with the battle between Ford and Toyota overshadowed by the race between two relative – and unexpected – newcomers.

One of the world’s largest carmakers' recent entry into Australia is proving fruitful, as China’s BYD finds itself sitting amongst the nation's top 10 brands.But BYD hasn’t only just managed to nab itself 10th or even 9th - in June 2025 the brand was the fifth-most popular behind Toyota, Ford, Mazda and Hyundai.In fact, in the entire first half of the year BYD has sold 23,355 cars in Australia putting it ahead of competitors like Isuzu (21,883), MG (21,674), Nissan (20,604) and Subaru (19,910).The first six best-selling brands in terms in the first half of 2025 will be familiar: Toyota, Mazda, Ford, Kia, Hyundai and Mitsubishi. But then? GWM and BYD.While GWM’s growth compared to the first half of 2024 is up a steady 17.0 per cent, BYD’s rise since the same period last year is meteoric. Compared to its 9548 sales up to June 30 in 2024, BYD’s 23,355 sales so far this year means it’s up 144.6 per cent.Eighth on the ladder year-to-date is an impressive feat for a brand most Australians likely hadn’t heard of just a couple of years ago, but the brand recognition brought about by its Atto 3 and the few models launched since has clearly worked.The brand has even made it into the ute market before mainstays like Kia, with its plug-in hybrid Shark 6 ute having broken the five-figure sales barrier. The brand has shifted 10,424 Sharks since its launch earlier this year.It’s unsurprisingly BYD’s most popular model, followed by the Sealion 6 PHEV (4375 YTD) and its electric Sealion 7 sibling (3756 YTD).The Atto 3 remains popular enough despite sales halving compared to the same point last year, now 1854 units this year-to-date, followed by the Seal sedan (1609 YTD, down 60.7 per cent) and Dolphin hatch (1337 YTD, up 7.1 per cent).The only thing that seems like it could see BYD come undone is a report from last week via Reuters that production at some BYD factories has been “cut by at least a third”, but it’s yet to be seen whether this is confirmed, or whether this will have a direct impact on Australian sales.