The biggest, boldest Chinese ute name yet? 2022 GWM King Kong Cannon revealed, and it's massive...

Just when you thought the Haval Big Dog was about the most out-there Chinese vehicle name we were likely to encounter this year, in swoops GWM with its new King Kong Cannon which has just been revealed in its home market.

The King Kong - a name we simply love writing, to be honest - is likely so named because (in its biggest guise) it stretches a massive 5635mm in length, 1880mm in width and 1815mm in height, while riding on a 3410mm wheelbase – according to international sites.

The tray is bigger, too, stretching 1820mm x 1500mm x 495mm.

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That makes it bigger than Australia's best-selling utes, the Toyota HiLux and Ford Ranger, though the King Kong will also reportedly be offered with a smaller variant about on-par with the Aussie favourites.

It's also bigger than our Cannon, which measures 5410mm in length, 1934mm in width and 1886mm in height, and with a tray that stretches 1520mm/1520mm.

Details remain a little thin on the ground for now around the King Kong - the info we have has reportedly been lifted from the Chinese Ministry of Industry - but the vehicle is expected to get a full-scale reveal at the upcoming Guangzhou auto show.

Moving all that metal, though, is expected to be Great Wall's existing engine range, which tops out –in Australia – with a 2.0-litre turbo-diesel engine good for 120kW and 400Nm, along with that eight-speed auto.

It's also packing a taller-looking, more-upright front-end, and a new headlight design that will likely filter through to the rest of the GWM Ute family.

Great Wall is yet to confirm the King Kong for the Australian market.