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Musk promises Tesla's pick-up will be his "most exciting product", doesn't care if you don't buy one

The Tesla boss says he's most excited about his electric pick-up
Andrew Chesterton
Contributing journalist

7 Nov 2018 • 2 min read

Elon Musk is so excited about Tesla's all-electric pick-up truck that he doesn't care if nobody buys one.

In a sprawling interview with America's Recode podcast. the Tesla boss promised his "cyberpunk" pick-up will be the most exciting product in his line-up.

It's so exciting, in fact, that he doesn't care if he doesn't actually sell any.

"I think it’s literally the most exciting product line-up of any company in the world. Certainly from a consumer standpoint," he said.

"You’ve got the Model Y, which is the mid-size SUV. You’ve got the Semi truck, which is... great for really heavy transport. We’ve got the next-generation Roadster, which will be the fastest sports car on every dimension; fastest acceleration, fastest top speed, best handling.

"Then we’ve got the pick-up truck. Actually, I’m personally most excited about the pick-up truck."

Details on this super truck remain a little light on the ground, but Musk’s love of Twitter does help to shed some light on the subject.

Musk has used the platform to promise that the Tesla pick-up will be a six-seater, and that it will self-lower to help people climb aboard. We also know he’s targeting a minimum 400-500-mile range (640-800km), courtesy of the biggest battery pack the brand has used to date. We can also expect all-wheel drive, along with air suspension and a 1.3-tonne towing capacity.

"Well I can’t talk about the details, but it’s going to be like a really futuristic-like cyberpunk, Blade Runner pick-up truck. It’s going to be awesome, it’s going to be amazing. This will be heart-stopping. It stops my heart," Musk says.

"I actually don’t know if a lot of people will buy this pick-up truck or not, but I don’t care. I mean, I do care, eventually, you know? We want to get gasoline, diesel pick-up trucks off the road.

"It’s something I’ve been wanting to make for a long time. If there’s only a small number of people that like that truck, I guess we’ll make a more conventional truck in the future. But it’s the thing that I am personally most fired up about."

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