Mazda's new BT-50 could ditch the sleek and swooping lines of the brand's broader Kodo Phase II design language, aiming for a tougher, more masculine and more truck-like look for the brand's only ute.
With a new BT-50 - this time jointly developed with Isuzu - expected to be revealed next year ahead of a 2020 on-sale date, debate has raged about how exactly Mazda will tie its newest Kodo design philosophy - debuted on the new Mazda 3 just revealed in LA - into a rough and tumble ute.
The answer, it seems, is they won't, with Mazda executives saying its ute product won't look like an SUV with a tray, and will instead focus on being "masculine and strong".
"The rear area of the truck itself is very difficult to use this design language, but I could try," says the company's design boss, Ikuo Maeda. "I myself think the truck should look masculine and strong, and really like a truck. It might be difficult to try this kind of (Kodo) design, with all the light reflections, to a truck. It's tough."
Maeda went on to promise that, despite the Isuzu partnership, Mazda's BT-50 version will have it's own unique design and presence.
"It will have to," he said.
As earlier reported, the next-gen BT-50 will have more Aussie input, in terms of engineering know-how and dealer input, in an effort to improve its standing in the Australian marketplace. Look for it to make its debut in the new year.
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