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Mazda BT-50 2020 to look tougher, "more masculine"

Mazda's sleek Kodo design language will be toughened up for the new BT-50

Mazda's new BT-50 could ditch the sleek and swooping lines of the brand's broader Kodo Phase II design language, aiming for a tougher, more masculine and more truck-like look for the brand's only ute.

With a new BT-50 - this time jointly developed with Isuzu - expected to be revealed next year ahead of a 2020 on-sale date, debate has raged about how exactly Mazda will tie its newest Kodo design philosophy - debuted on the new Mazda 3 just revealed in LA - into a rough and tumble ute.

The answer, it seems, is they won't, with Mazda executives saying its ute product won't look like an SUV with a tray, and will instead focus on being "masculine and strong".

"The rear area of the truck itself is very difficult to use this design language, but I could try," says the company's design boss, Ikuo Maeda. "I myself think the truck should look masculine and strong, and really like a truck. It might be difficult to try this kind of (Kodo) design, with all the light reflections, to a truck. It's tough."

Maeda went on to promise that, despite the Isuzu partnership, Mazda's BT-50 version will have it's own unique design and presence.

"It will have to," he said.

As earlier reported, the next-gen BT-50 will have more Aussie input, in terms of engineering know-how and dealer input, in an effort to improve its standing in the Australian marketplace. Look for it to make its debut in the new year.

Do you like your utes to look tough? Tell us in the comments below.