More than 25,000 admirers, tyre kickers and buyers packed the Convention Centre at South Bank on the second day of the show last Saturday, smashing all previous records.
The 8000 increase on the previous single-day best crowd was helped by the official season launch of the V8 Supercar championship which featured all the stars and cars of the Holden versus Ford series in nearby Little Stanley St.
While most come to dream there are those who use the opportunity to compare notes between rival brands at close range and under the one roof.
With fuel prices remaining high, the cost of running a vehicle remains a key buying consideration among many buyers.
For those wanting to stretch their dollar further at the pump there are fresh injections of turbo diesel variants in the passenger car line-up including Volkswagen's Polo oil burner for $22,990.
Lexus provided the Queensland public with its first look at the GS450H saloon, a luxury petrol/electric hybrid which is scheduled to do business in local showrooms from May.
BMW, which is showing off a new range of V8 engines in the 5, 6 and 7-series at the show, says it will have a hydrogen-powered 7-series on Australian roads in two years but there is a need for government intervention to possibly sort through filling station infrastructure.
While the future is firmly set on alternative power sources, there remains an unwavering passion for hot blooded exotic sports machines.
In performance alley at the show there is the stunning Pagani Zonda Roadster, priced at $1.3 million or the equivalent of four median-priced Brisbane homes.
While Holden is flooring the fans with the hot rod Efigy, it also previewed its next four-wheel-drive wagon, the Capitva.
VW took the covers off the new Passat sedan and wagon while Fiat had a range of Puntos which will signal the Italian maker's return to the passenger car ranks in Australia this year. The show continues until Sunday.