BYD Sealion 6 vs Jaecoo J7

What's the difference?

BYD has made a big impact in a short space of time in Australia and the arrival of this all-new mid-size SUV opens the door for an even bigger future.

BYD has taken the fight to Tesla in the electric vehicle contest, and while still some margin behind the American brand the Atto 3 and Seal remain amongst the most popular rivals to the Model 3 and Y, respectively.

At the same time it has out-sold established brands including Honda, Skoda and Renault, as well as fellow Chinese newcomers LDV and Chery. 

Now BYD has its sights set on upsetting the established order in one of the biggest segments in the Australian market - mid-size SUVs.

The Sealion 6 is not a name that rolls off the tongue but it does leave an impression, as does the car, as we discovered when we drove it.

Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.

But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.

So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.