What's the difference?
This is the first hybrid Alfa Romeo, and its most efficient model yet - two things those historically loyal to the brand might be hesitant to embrace - but like the Giulia and Stelvio it joins in the line-up, this plug-in hybrid Tonale is extremely important to the Milanese brand.
The Tonale, still a relatively new nameplate, must establish itself as a new ‘accessible’ point to the brand in the popular small SUV segment.
But this, the Veloce plug-in hybrid (PHEV), must prove that even in the more attainable small SUV segment, the brand can still produce something to gain the tick of approval from the rusted-on ‘Alfisti’ - Alfa Romeo’s loyalists.
On top of keeping Alfa’s existing fans happy, the Tonale must also contend with existing segment favourites like the BMW X1, Volvo XC40 and Audi Q3.
Alfa surely knows it won’t reach sales figures to contend with those mentioned, but what the brand can aim for is to be a sexier, desirable alternative.
So, is the Tonale PHEV the right piece of kit for the job?
Cupra is not trying to fit in.
In a car market that is getting more and more crowded the Volkswagen Group-owned Spanish performance brand is looking to stand out. Which is why its refreshed Leon hatchback range has added the most unlikely of new models - a small wagon.
The conventional hatchback is struggling to survive against the onslaught of SUVs, and almost every brand has abandoned the wagon in all its sizes, but not Cupra. It has added the Leon Sportstourer to its facelifted Leon hatchback range, giving buyers looking for something different a new alternative.
This new compact wagon is powered by a plug-in hybrid powertrain and joins the Leon hatch in a three-pronged line-up initially, with the Leon S mild-hybrid and VZx hot hatch. A red hot VZx version of the Sportstourer and plug-in hybrid hatch are locked in to join the local Cupra range in 2026, but for now we’ll focus on this trio.
If you’re an ‘Alfa Romeo person’, or even just an ‘Italian car person’, you’ve got this on your short list and there’s little I can say that will change your mind.Â
And you wouldn’t be making a bad decision if you did pick up a Tonale.
But if $80,000 sounds like a lot for a small SUV and you still want something that looks stylish and feels special, the mild-hybrid Tonale Veloce should do, if the likes of the X1, Q3, or XC40 don’t scratch that left-of-centre itch.
And a fun small SUV? A Mini Countryman JCW, Audi SQ2 or VW T-Roc R are all different sizes, but all more powerful than the Alfa and all fall below the $70,000 mark.
But, if you’re keen on that plug-in hybrid drivetrain and have a day-to-day lifestyle that’ll allow you to make the most of its electric range (and most major city-dwelling Australians do to some extent), then the outlay might just be worth it to be able to check out the Tonale in your garage or driveway every day.
There's a lot to like about the updated Leon line-up, but probably not by lots of people. It won't be a best-seller, Cupra doesn't need or even want it to be. What it will do is offer something different, and in the case of the Sportstourer something very rare.
The S and VZx will face stiffer competition in the hatchback markets, primarily from Volkswagen, Audi and even Skoda, and it's hard to pick an area where they really stand out from the competition, apart from the unique styling. Not that they aren't pleasant cars to drive, it's just a crowded market.
Which is why the Sportstourer, especially with its plug-in hybrid powertrain, has a chance to be something that really sets Cupra apart from its rivals. Dynamic, efficient and different, it won’t fit in - and that’s exactly what the brand is hoping for.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.