What's the difference?
Cupra is not trying to fit in.
In a car market that is getting more and more crowded the Volkswagen Group-owned Spanish performance brand is looking to stand out. Which is why its refreshed Leon hatchback range has added the most unlikely of new models - a small wagon.
The conventional hatchback is struggling to survive against the onslaught of SUVs, and almost every brand has abandoned the wagon in all its sizes, but not Cupra. It has added the Leon Sportstourer to its facelifted Leon hatchback range, giving buyers looking for something different a new alternative.
This new compact wagon is powered by a plug-in hybrid powertrain and joins the Leon hatch in a three-pronged line-up initially, with the Leon S mild-hybrid and VZx hot hatch. A red hot VZx version of the Sportstourer and plug-in hybrid hatch are locked in to join the local Cupra range in 2026, but for now we’ll focus on this trio.
Alfa Romeo’s Tonale has been a success for the company globally, but you wouldn’t know it in Australia.
Alfa, along with brands like Fiat, Peugeot, Renault and even Skoda are scrabbling for traction in our oversaturated market, absolutely heaving with mainstream mid-size SUVs and cheap competition.
Euro alternatives are on the back foot and the Tonale looks like it’s on the precipice of extinction, registering just 50 units in the sales data this year.
That hasn’t stopped Alfa from introducing this new updated model with a raft of improvements it says will help boost its chances.
Is it worth a second look? Let’s find out.
There's a lot to like about the updated Leon line-up, but probably not by lots of people. It won't be a best-seller, Cupra doesn't need or even want it to be. What it will do is offer something different, and in the case of the Sportstourer something very rare.
The S and VZx will face stiffer competition in the hatchback markets, primarily from Volkswagen, Audi and even Skoda, and it's hard to pick an area where they really stand out from the competition, apart from the unique styling. Not that they aren't pleasant cars to drive, it's just a crowded market.
Which is why the Sportstourer, especially with its plug-in hybrid powertrain, has a chance to be something that really sets Cupra apart from its rivals. Dynamic, efficient and different, it won’t fit in - and that’s exactly what the brand is hoping for.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
Stuck between efficiency and performance, the Alfa Romeo Tonale Veloce Ibrida can’t really decide what kind of car it wants to be.
Fun, but not fun enough. Efficient, but not truly frugal. Pragmatically sized, but not super practical. Improved on inclusions, but not on price point.
The one area this car truly excels at is looking really good no matter what it’s doing. I’m not sure that’s enough to increase its appeal in what has become the most competitive new car market in the world.