What's the difference?
Cupra is not trying to fit in.
In a car market that is getting more and more crowded the Volkswagen Group-owned Spanish performance brand is looking to stand out. Which is why its refreshed Leon hatchback range has added the most unlikely of new models - a small wagon.
The conventional hatchback is struggling to survive against the onslaught of SUVs, and almost every brand has abandoned the wagon in all its sizes, but not Cupra. It has added the Leon Sportstourer to its facelifted Leon hatchback range, giving buyers looking for something different a new alternative.
This new compact wagon is powered by a plug-in hybrid powertrain and joins the Leon hatch in a three-pronged line-up initially, with the Leon S mild-hybrid and VZx hot hatch. A red hot VZx version of the Sportstourer and plug-in hybrid hatch are locked in to join the local Cupra range in 2026, but for now we’ll focus on this trio.
Renault chairman and CEO Carlos Ghosn may look like a Bond villain, but rather than threatening to end the world he's intent on saving it.
In October last year he launched Groupe Renault's 'Drive the Future 2022' strategic plan, which included a commitment to "eight pure electric and 12 electrified models as part of the [Renault] range" within five years.
But he didn't mention the head start, because Renault already had several pure electric vehicles in its line-up at that point, including the subject of this review.
In fact, the Renault Zoe has been on sale in France since 2012, and stands as Europe's best-selling electric vehicle.
In late 2017, Renault Australia dipped its toe in the electrified waters (risky...) by bringing the Zoe here within a "business-to-business and business-to-government framework."
And in July this year, due to allegedly popular demand, it was made available to private buyers through "selected dealerships"; currently two in Melbourne, and one each in Sydney, Adelaide, Perth and Brisbane.
Just under $50,000 for a city-sized hatch is hardly cheap, but it's entry-level territory for electric vehicles in this market. And what price can you put on helping to save civilisation as we know it?
Let's find out.
There's a lot to like about the updated Leon line-up, but probably not by lots of people. It won't be a best-seller, Cupra doesn't need or even want it to be. What it will do is offer something different, and in the case of the Sportstourer something very rare.
The S and VZx will face stiffer competition in the hatchback markets, primarily from Volkswagen, Audi and even Skoda, and it's hard to pick an area where they really stand out from the competition, apart from the unique styling. Not that they aren't pleasant cars to drive, it's just a crowded market.
Which is why the Sportstourer, especially with its plug-in hybrid powertrain, has a chance to be something that really sets Cupra apart from its rivals. Dynamic, efficient and different, it won’t fit in - and that’s exactly what the brand is hoping for.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
The Renault Zoe is a fun to drive, ultra-efficient, practical little hatch. But the dollar-shaped elephant in the room is its price. Without the government ZEV subsidies offered in other markets, it's wickedly expensive, and with fresh competition in the shape of a new 'normalised' Nissan Leaf coming soon it'll have to work hard to wean more than a handful of small-car buyers off their fossil-fuel addiction.