What's the difference?
Cupra is not trying to fit in.
In a car market that is getting more and more crowded the Volkswagen Group-owned Spanish performance brand is looking to stand out. Which is why its refreshed Leon hatchback range has added the most unlikely of new models - a small wagon.
The conventional hatchback is struggling to survive against the onslaught of SUVs, and almost every brand has abandoned the wagon in all its sizes, but not Cupra. It has added the Leon Sportstourer to its facelifted Leon hatchback range, giving buyers looking for something different a new alternative.
This new compact wagon is powered by a plug-in hybrid powertrain and joins the Leon hatch in a three-pronged line-up initially, with the Leon S mild-hybrid and VZx hot hatch. A red hot VZx version of the Sportstourer and plug-in hybrid hatch are locked in to join the local Cupra range in 2026, but for now we’ll focus on this trio.
For those merely gazing up to the lofty, ivory-tipped towers of high society, it would be easy to think that the mere ownership of a plush, premium vehicle, like the Lexus LC 500h for example, is a reward in and of itself.
The truth, though, is that Australia's premium manufacturers then sweeten the ownership pot even further, often inviting new owners into a secret club filled with tickets to exclusive events, seats at the fanciest of dining tables and concierge-style car maintenance, to name but a few of the perks on offer.
Lexus, though, sits atop the pile when it comes to offering ownership perks to its owners, and now more than ever, with the brand's existing Encore Club today welcoming a new and more-exclusive tier, called Encore Platinum.
We'll circle back to all of this under our 'Ownership' sub heading, but the short answer is that anyone who has bought a RC F, GS F, LX, LS or LC, like this 500h, since January 1 this year is automatically signed up, and is in line for some serious goodies.
Perhaps the most pressing question, though, is will it be the new ownership program that lures customers into a LC 500h? Or can the luxurious Lexus performance coupe stand on its own four wheels?
Let's find out.
There's a lot to like about the updated Leon line-up, but probably not by lots of people. It won't be a best-seller, Cupra doesn't need or even want it to be. What it will do is offer something different, and in the case of the Sportstourer something very rare.
The S and VZx will face stiffer competition in the hatchback markets, primarily from Volkswagen, Audi and even Skoda, and it's hard to pick an area where they really stand out from the competition, apart from the unique styling. Not that they aren't pleasant cars to drive, it's just a crowded market.
Which is why the Sportstourer, especially with its plug-in hybrid powertrain, has a chance to be something that really sets Cupra apart from its rivals. Dynamic, efficient and different, it won’t fit in - and that’s exactly what the brand is hoping for.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
A truly fuel-efficient performance car, who’d have thought? There are some obvious trade-offs for trying to exist in two seperate worlds, but the Lexus LC 500h largely handles its dual roles with aplomb.