Alfa Romeo Tonale vs Jeep Grand Cherokee

What's the difference?

This is the first hybrid Alfa Romeo, and its most efficient model yet - two things those historically loyal to the brand might be hesitant to embrace - but like the Giulia and Stelvio it joins in the line-up, this plug-in hybrid Tonale is extremely important to the Milanese brand.

The Tonale, still a relatively new nameplate, must establish itself as a new ‘accessible’ point to the brand in the popular small SUV segment. 

But this, the Veloce plug-in hybrid (PHEV), must prove that even in the more attainable small SUV segment, the brand can still produce something to gain the tick of approval from the rusted-on ‘Alfisti’ - Alfa Romeo’s loyalists.

On top of keeping Alfa’s existing fans happy, the Tonale must also contend with existing segment favourites like the BMW X1, Volvo XC40 and Audi Q3.

Alfa surely knows it won’t reach sales figures to contend with those mentioned, but what the brand can aim for is to be a sexier, desirable alternative.

So, is the Tonale PHEV the right piece of kit for the job?

Jeep Australia's first plug-in hybrid, the Grand Cherokee 4xe, has arrived at a time when the company’s sales figures need a decent shot in the arm.

Though it’s seemingly spearheading a large and extra-large SUV hybrid push into the Aussie market, with the likes of a Toyota LandCruiser 300 Series hybrid on its way, the marque’s debut PHEV is only available here in the range-topping Summit Reserve spec, and only as a five-seater.

So, does the 4xe have enough of a jump on any large SUV hybrid rivals – including a rumoured but postponed Ford Everest hybrid – and is it enough to give the brand a much-needed boost?

Read on.