What's the difference?
This is the first hybrid Alfa Romeo, and its most efficient model yet - two things those historically loyal to the brand might be hesitant to embrace - but like the Giulia and Stelvio it joins in the line-up, this plug-in hybrid Tonale is extremely important to the Milanese brand.
The Tonale, still a relatively new nameplate, must establish itself as a new ‘accessible’ point to the brand in the popular small SUV segment.
But this, the Veloce plug-in hybrid (PHEV), must prove that even in the more attainable small SUV segment, the brand can still produce something to gain the tick of approval from the rusted-on ‘Alfisti’ - Alfa Romeo’s loyalists.
On top of keeping Alfa’s existing fans happy, the Tonale must also contend with existing segment favourites like the BMW X1, Volvo XC40 and Audi Q3.
Alfa surely knows it won’t reach sales figures to contend with those mentioned, but what the brand can aim for is to be a sexier, desirable alternative.
So, is the Tonale PHEV the right piece of kit for the job?
Timing is everything.
For instance, with all the bad publicity the man behind the brand is generating, right now might be the perfect time if you’re in the market for a Tesla Model Y alternative.
And that’s especially so if said alternative happens to be around the same price… such as the all-new Cupra Tavascan.
No, not an antacid for relief from indigestion, but the Volkswagen Group’s Spanish brand’s first medium-sized electric SUV.
Is it good enough to catapult Cupra into the big time in Australia?
Time to find out!
If you’re an ‘Alfa Romeo person’, or even just an ‘Italian car person’, you’ve got this on your short list and there’s little I can say that will change your mind.Â
And you wouldn’t be making a bad decision if you did pick up a Tonale.
But if $80,000 sounds like a lot for a small SUV and you still want something that looks stylish and feels special, the mild-hybrid Tonale Veloce should do, if the likes of the X1, Q3, or XC40 don’t scratch that left-of-centre itch.
And a fun small SUV? A Mini Countryman JCW, Audi SQ2 or VW T-Roc R are all different sizes, but all more powerful than the Alfa and all fall below the $70,000 mark.
But, if you’re keen on that plug-in hybrid drivetrain and have a day-to-day lifestyle that’ll allow you to make the most of its electric range (and most major city-dwelling Australians do to some extent), then the outlay might just be worth it to be able to check out the Tonale in your garage or driveway every day.
Like most Cupras, the Tavascan is affordable, stylish, practical, fun to drive and just that little bit different.
And it is clear the Volkswagen Group is trying hard to make the brand a success. That it can bring that formula to the medium EV SUV market with as much aplomb might just be enough to lure more than a few would-be Model Y buyers Barcelona’s way.
Definitely one to strongly consider.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.