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What's the difference?
Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
If you want a Mercedes-AMG A45 sedan, you’re dead out of luck - there isn’t going to be one. Your alternatives are the sleeker, more style-focused CLA 45 four-door ‘coupe’, or the A45 hatch, which is more often associated with boy racer types… with deep pockets.
Or you could buy this car - the Mercedes-AMG A35 4Matic sedan. A lot of pundits have questioned the two-prong AMG strategy in the hatchback range, with the A35 slotting between the already-pretty-hot A250 4Matic and A45 S.
In the sedan line-up, however, there’s a different approach, with the Mercedes-AMG A35 4Matic topping the range. So is it a fitting flagship for the small sedan line-up? It certainly has the tech, safety and equipment levels to live up to buyers’ expectations.
And as a rival to the likes of the Audi S3 sedan, BMW 2 Series Gran Coupe and its own sibling, the Mercedes-AMG CLA35, does it offer a compelling alternative?
Let’s go through it, criteria by criteria.
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Mercedes-AMG A35 sedan is a genuinely fun small car. To me it’s a more mature offering than the A35 hatch, while not being quite as pretentious as a CLA35. Therefore I like it on principle.
Would I personally choose it over an Audi S3? Probably not - but there are plenty of objective reasons why you would.
Mercedes has created something of a problem for itself with its decision to introduce AMG styling packages for the majority of its range, including the C-Class.
It means the C 43 has to walk a fine line between looking like a unique AMG model, rather than just a C300 with a bodykit and not out-doing the C63.
To that end it has AMG’s now familiar grille with vertical bars, the unique and complex-looking 20-inch alloy rims and a small lip spoiler on the boot. But otherwise it is surprisingly understated for an AMG, lacking the more obvious and muscular stance of previous AMG offerings.
Inside, there’s a similar theme, with the typical Mercedes-Benz luxury appointments but with a sportier, AMG twist. The steering wheel is chunky and comes with AMG branding, metallic shift paddles and a pair of rotary dials/buttons that allow you to alter the various drive modes and settings.
The one on the right allows you to switch between the pre-set Comfort, Sport, Sport+ and Individual modes, while the one on the left can scroll between the various individual aspects to tailor the settings to the conditions.
In typical modern fashion the design is tech-laden, with a digital display for the instrument panel (that can be switched between various graphics) and a large, tablet-style central multimedia touchscreen that controls the majority of the car’s non-driving functions.
This is the first AMG A-Class sedan ever, so that’s an interesting design decision. I wasn’t sure whether Mercedes needed a CLA ‘Coupe’ and an A-Class sedan to sit alongside one another, but there are distinct differences in terms of the look and intent of the two compact models.
The A sedan carries over the A-Class hatchback’s aggressive styling, with sharp, angular headlights, a strong presence courtesy of its black exterior highlights (including AMG flics on the front bumper and black side skirts, rear spoiler and rear diffuser for this test vehicle). The black 19-inch black-finish rims fitted to our test car are also optional, with silver being the standard finish.
It has a stumpy little boot with a broad stance thanks to its triangulated tail-lights and horizontal reflectors, while the twin exhaust pipes with black tips are rather pleasant to look at, too.
It’s a very attractive sedan, with nothing clumsy about its proportions at all. Is it gorgeous enough to make you think twice about the Audi A3/S3/RS3 as the ruler of the pretty little sedan? Maybe… it’s not quite there for me, although it’s close. But it is certainly a distinct design, one that Merc fans will undoubtedly adore.
The dimensions of the A35 sedan aren’t what a lot of people would actually consider “small”. It’s 4549mm long (on a 2729mm wheelbase), 1796mm wide and 1446mm tall. For context, that’s longer, wider and taller than the substantial Mazda3 small sedan, if not quite as big as the a Corolla sedan.
And if you’re wondering about how that compares to a CLA, that car has the same wheelbase but is 4688mm long, 1830mm wide and 1439mm tall. That’s bigger than a C-Class. Gosh, how confusing.
What does it all mean when it comes to interior space? Check out the interior images and details below to see for yourself.
The new C-Class has grown slightly in size compared to the model it replaces, most notably with a 26mm increase in the wheelbase which you can feel in the cabin.
The front seat space is good, with excellent adjustability for the power-adjustable seats and steering column. I had no trouble finding my ideal seating position which makes for a more enjoyable and uncompromised driving experience.
Rear space is a bit tighter (which is typical for this segment/size of vehicle), but thankfully the standard seats do have very deep sculpting in the backs which allow for more knee space and foot room.
However, at approximately 180cm (six-foot), I wouldn’t like to sit behind my seating position for long periods as my knees were touching the seat back, and headroom is compromised with the panoramic glass roof.
In terms of small item storage there’s a lidded console box in between the front seats as well as a pair of cupholders and a small tray where you can place your mobile phone.
It’s worth noting, though, that early examples of the C 43 in Australia do not have a wireless smartphone charging pad, with that reportedly being introduced from February production.
While that’s good news, it’s not really competitive in this day and age to offer a car costing six-figures without such technology.
There’s also only a single USB-C power outlet in the front, which is another disappointment, but there is a pair in the back.
Mercedes does win some points back for a respectable 455-litre boot, which has a nice wide load opening that will make packing luggage easier.
I admit, I thought I’d get a bit more in the cabin of the A35 sedan. There’s no electric steering wheel adjustment, no heated steering wheel, and the fact adaptive cruise control is optional (it’s standard on some $25K cars!) is a bit rude, too.
That isn’t to say that it’s not an eye-catching space, one that will hit hard on the bling-o-meter, and will definitely impress anyone who isn’t familiar with Mercedes’ recent cabin design traits.
The twin screens are dazzling - crisp and beautiful to behold, and with graphics that are extremely high resolution. The menus have been designed to be simple, but honestly, it’s a bit confusing until you’re initiated.
Also, I found the media screen to be very glitchy. On multiple occasions it would not respond to touch, and once it even reset itself. I also had several problems connecting to Apple CarPlay. Note: I was using a Mercedes-Benz USB-C adaptor to USB-Lightning cable with an iPhone XS, and I think maybe the adaptor had a part to play in the problems I encountered.
The touchscreen is just one way to interact with the media controls, as there’s a touchpad between the front seats, and the driver has a thumb-controller on the steering wheel to jump between screens. And there’s voice control as well, with the MBUX system’s ‘Hey, Mercedes’ recognition allowing you to ask for things to be adjusted.
Furthering the wow-factor up front are beautifully designed air vents that light up blue when you turn the temperature down or red when you up the heat. There’s configurable ambient lighting for the cabin, which makes the A35 a bit of a showstopper at night, and our car had the no-cost optional red and black Lugano leather trim, which is either going to be your thing, or not.
The space for adults up front is decently accommodating, with good headroom and width, plus nice soft touch points where there should be, and there are bottle holders in the doors. There are three USB-C points up front, a pair of cup holders between the seats, and a wireless (Qi) phone charging bay.
The steering wheel is a nice shape and easy to hold, though I’m still not convinced by the little digital displays for the drive-mode dials - they’re toy-like teeny-weeny screens and look a bit pixelated compared to the other displays in the cabin.
Rear seat space is not as good as you might hope or expect, given the size of the car. As a 182cm (6.0ft) man with the driver’s seat set for me, my knees were hard against the seat in front, my toes were squashed and my head was just brushing the headliner, too.
That mightn’t be a problem for you - maybe your only rear seat riders will be short, or young. There are dual ISOFIX child-seat anchor points and three top-tether restraints for baby seats, if that’s the case.
And they’ll be well catered for, with a pair of USB-C ports, as well as directional air-vents, mesh map pockets, and bottle holders in the doors as well as a fold-down armrest with pop out cup holders.
Boot space will likely matter to you if you’re buying a sedan over the hatchback model, and you’ll find an additional 60 litres of boot space here over the five-door model, with 430L of cargo capacity.
That should, in theory, be large enough to fit all three of the CarsGuide cases (124L, 95L, 36L), but the shape of the cargo hold meant I only managed to fit the smallest case with the middle or largest case, but not all three together. Soft luggage could help.
There’s no spare wheel under the boot floor, as the A35 has a tyre repair kit.
We’ll get to the major change under the bonnet shortly, but another significant alteration for this latest C 43 is the price.
It now starts at $134,900 (plus on-road costs), which pushes it well above its market rivals, the BMW M340i xDrive and Audi S4, which start at $104,900 and $106,200, respectively.
However, Mercedes has added more technology under the bonnet and loaded the C 43 up with standard equipment, including its '4Matic' all-wheel drive system, adaptive damping, rear-wheel steering and 20-inch alloy wheels.
In terms of creature comforts, the C 43 is well-appointed, with leather upholstery, a head-up display, augmented reality navigation, a panoramic sliding sunroof, and a Burmester 3D surround sound system.
There are two option packages for the C 43. The 'Digital Light Package' costs $2400 and adds Multibeam LED headlights with 'Ultra Range' highbeam, 'Adaptive Highbeam Assist Plus' as well as active light function and cornering light function.
The 'Performance Ergonomics Package' includes AMG Performance front seats, an AMG Performance steering wheel in Nappa leather and microfibre and the 'AMG Track Pace' system for an additional $5200.
The Mercedes-AMG A35 4Matic sedan has a list price of $72,500, which is the manufacturer’s recommended list price (MRLP, also known as MSRP). That’s the price before on-road costs and extras.
What cars does the A35 compete with? The most obvious rival is one from within, the Mercedes-AMG CLA35, which is $85,500. Then there’s the Audi S3 sedan ($65,800) or RS3 sedan ($86,500). Or the BMW M235i Gran Coupe, which is actually its closest competitor on price, at $72,990.
You might have made your mind up about wanting the three-pointed-star badge though, so what do you get for your cash when it comes to the A35 sedan?
The standard equipment includes: 19-inch wheels, AMG body kit and 'Night Package' (blacked-out exterior trim), Lugano leather seat trim, heated and electric adjust front seats, keyless entry and push-button start, adaptive AMG Ride Control suspension, AMG drive modes, ambient lighting and a panoramic sunroof.
The cabin is equipped with a pair of 10.25-inch screens - one controlling media via the brand’s MBUX system and featuring Apple CarPlay and Android Auto, and the other a configurable display for driver info. There’s sat nav, five USB-C ports, wireless phone charging, and a nine-speaker sound system.
Other features include an auto-dimming rearview mirror, LED headlights and daytime running lights, semi-autonomous parking, front and rear parking sensors, a reversing camera and a number of active safety items beyond that. See the safety section below for more info.
Our car had a couple of options, including: black-finish 19-inch alloy wheels ($790); the 'Driving Assistance Package' - incorporating adaptive cruise control with front and rear cross-traffic alert, active lane-change assist, and 'Route-Based Speed Adaptation' - more on that below ($1890); the 'Vision Package' - with 'Multibeam LED' headlights and selective adaptive high beam assist, and a 360-degree surround view camera ($990); and the 'AMG Aerodynamics Package' - with front flics, side skirt trims, rear spoiler and rear diffuser ($2490).
All told, the as-tested price for this car was $78,660 plus on-roads.
The biggest talking point about this new car is the engine, with AMG downsizing from the old C 43’s six-cylinder to a 2.0-litre four-cylinder turbocharged petrol engine.
But it’s not just any turbocharged four-pot, because it is fitted with technology that Mercedes claims has been inspired directly from its Formula One team.
While the F1 team engine facility is based in England, this engine was designed and developed by the Mercedes-AMG team at its Affalterbach headquarters, but the concept of the electric turbocharger reportedly comes from the engine that powered Lewis Hamilton to multiple world championships.
The electric exhaust gas turbocharger - to give it its official name - uses a small electric motor on the turbocharger shaft to spin up the blades without having to wait for any exhaust gases to pass through it first.
To power the electric turbo the C 43 is equipped with a mild-hybrid 48-volt electrical system.
Mercedes claims this means reduced lag and improved throttle response for a sportier driving experience.
It also helps make this small engine produce big amounts of performance, with AMG extracting 300kW of power and 500Nm of torque from this 2.0-litre, which is more power than the previous six-cylinder C 43 managed.
The engine is paired to a nine-speed multi-clutch transmission, which isn’t a dual-clutch with a pair of clutches operating on every second gear ratio, but instead uses a “wet start-off clutch” for better take-offs and smoother shifting on the move (at least in theory).
Power is sent to the road via all four wheels thanks to Mercedes’ 4Matic all-wheel drive system.
You could look at this one of two ways: 1) this is the least powerful AMG on sale today; 2) this is a seriously powerful small car.
If you’re glass-half-full-biased like me, you’ll see the engine specs and park yourself in the latter camp.
There’s a 2.0-litre turbocharged four-cylinder petrol motor which isn’t short on horsepower: it has 225kW of power and 400Nm of torque - those were class-killing power outputs not too long ago.
The grunt numbers give the AMG A35 sedan a claimed 0-100km/h time of just 4.8 seconds, while the top speed is limited to 250km/h. Five years ago these power figures and performance numbers would have pegged the A35 in A45 territory - this is a seriously powerful little jigger.
The engine is teamed to a seven-speed dual-clutch automatic transmission, and the A35 runs Benz’s 4Matic all-wheel drive system, which is front-biased but can shuffle torque 50:50 if needed.
Despite the smaller engine you can hardly call the C 43 miserly, with a claimed combined urban/highway cycle rating of 9.1-litres per 100km. That’s only a 0.2L/100km improvement over the old six-cylinder.
On test, which included a return trip from Sydney to Bathurst via motorways and some dynamic back road driving, we saw a return of 11.8L/100km on the car's onboard computer.
While hardly hybrid-worrying, it’s impressive to think that driven modestly, such a potent engine can return a single-digit fuel figure.
The combined cycle fuel consumption figure - that’s what the brand says the car will use over a mix of driving - is 7.4 litres per 100 kilometres.
I saw a little higher than that over my 650km of driving, which was heavily biased towards highway testing, but also included a few traffic snarls and a couple of stints of performance testing. I saw 8.4L/100km, which is okay, but I expected better given 80 per cent of my time in the car was in easy-going open road driving.
The fuel tank capacity for the A35 sedan is 51 litres, and you’ll need to fill it with 98 RON premium unleaded petrol.
Let’s start with the good news. The new Mercedes-AMG C 43 is a quick car. The engine may be small in size but the electric turbocharger does its thing and provides plenty of punch.
You can get a performance boost, too, thanks to the belt-driven starter generator, which acts as a mild hybrid and gives you a surge of 10kW for a brief period if you need a sudden burst of extra speed.
The chassis is well-sorted, too, at least from a dynamic point-of-view. The rear-wheel steering can provide up to 2.5 degrees of turning, which improves handling at speed and manoeuvrability when parking.
However, there are some less-impressive elements to the C 43, too. The obvious one is the drama, or rather the lack thereof.
As I said at the beginning, the C 43 has never been as wild or raucous as the V8-powered C 63, but when you buy an AMG there’s a rightful expectation that it will provide some thrills.
The C 43 simply doesn’t have that character about it. Yes, it’s fast, but it produces that speed with efficiency rather than excitement.
And it’s not an engine size problem, because even the 2.0-litre four-cylinder A 35 and CLA 35 offer more ‘wow factor’ than the C 43.
Yes, the engine makes noise under acceleration (and it can be altered between discreet and sporty) but even at its best it sounds muted and lacks the evocative tone of a V8 or six-cylinder engine.
Another disappointment is the transmission calibration, with the gearbox awkwardly shifting out of first gear on multiple occasions during our test drive.
In the taller gears it felt smooth enough cruising along, but given its low speed shifts we’d like to spend more time in the urban environment before passing final judgement.
The other notable element of the driving experience we struggled with was the ride quality. While fine on the smoother motorways, our test drive included time on some patchy country back roads and the C 43, even in the ‘Comfort’ suspension setting, was simply too firm.
Riding on low profile tyres, the adaptive dampers struggled to isolate the cabin from the imperfections in the road, leading to a fussy ride at times.
Overall the C 43 is a good car, but it feels like there are still some areas where Mercedes could improve it to make it really live up to the AMG badge.
On paper this seems like the ideal option for those who know they’ll never really be able to take advantage of the outputs of an A45 or CLA45’s ludicrous power and torque figures.
In practice? It mostly lives up to that notion - though just like an A45 or CLA45, you’re going to enjoy it a lot more when you’re giving it the beans.
Driving with intent, the engine and transmission work together amazingly well. The transmission itself is thoughtful and smart shifting, swapping cogs exactly when you think it should - while you have paddle shifters available to use, in most cases you’re not going to need them.
The engine itself is an absolute weapon. There’s lots and lots of pulling power, it’s linear in the way it delivers its power, and there’s a little bit of pop and crackle from the exhaust - personally, I would like even more. I guess that’s where an A45 or CLA45 comes into its own.
The steering is superb for an all-wheel drive car, too. It’s direct and accurate, and while you can feel the electronics shuffling the power and torque between front and rear axles it’s a really nicely balanced and very easy car to drive fast – at times even faster than you really should be.
In Sport mode and Sport Plus mode the suspension and steering are tightened up, with taut responses but the suspension is never crunchy or uncomfortable. Braking performance is very good, too.
In Comfort mode though, I struggled to come to terms with the A35 a little. In my mind, it lived up to the notion of a sporty sedan a lot more readily than it did that of a compact luxury sedan. It just feels like it’s meant to be on a twisty road, not dealing with daily drudgery in commuting.
One not-very-luxurious element was the road noise intrusion, which was the worst of any new car I can recall experiencing. That might seem a dramatic claim, but the booming tyre roar on coarse chip road surfaces, including major Sydney freeways, was verging on unbearable. I measured it on my smartphone, and 78 decibels was the maximum readout.
And while very impressive under pressure, the powertrain is somewhat doughy in less demanding situations. There’s some lag to contend with, and a little bit of lunging from the transmission, too. However, it was during downshifts that I found the transmission’s behaviour most questionable, with some shift-shunts when slowing to a halt in urban driving.
One unexpected finding was the 'Route-Based Speed Adaptation' system’s behaviour, which was active in the car I was driving. The tech uses the car’s mapped position to guide its adaptive cruise control behaviour. In theory it’s a very smart idea - the car will slow itself down if it predicts you’re about to approach a tight bend and you’ve got it set at the speed limit. Or if you’re approaching a roundabout, it’ll think ahead, too.
But during my time in the car, I had an issue that I found could be potentially dangerous. Having set the speed at 80km/h in a relatively new tunnel in Sydney’s west (the WestConnex M4, opened July, 2019), the system couldn’t place the car’s location, which meant the car believed it was still on surface streets.
On multiple occasions the car slowed dramatically thinking I needed to turn a corner that didn’t exist on the road I was driving on. My instant thought was: “What if the person behind me wasn’t looking at the road ahead?” I’ve seen enough drivers with their eyes aimed at the phone in their lap and not the road ahead, to know this is a distinct possibility.
There’s also a risk from tailgating trucks, which seem to be more prevalent in Sydney’s west than anywhere else on the planet. It’s a potential risk, even if the Benz has clever tech that can flash the tail-lights if the car’s systems predict there’s a chance of being rear-ended.
Mercedes-Benz’s Aussie team let me know that the map software wasn’t up to date, which is why the car didn’t understand the situation. It’s technology you can disable by simply delving into the menus on the MBUX system, but I’d recommend you try it out to see if you’re comfortable with it.
The C43 gets a comprehensive list of safety equipment that leaves little out. Obviously there are the usual passive safety items, like 10 airbags, including dual-front combined pelvic/thorax airbags and a front centre bag that drops between the front seat passengers to minimise the chances of a head clash.
Also included as standard is autonomous emergency braking front and rear (covering speeds between 7.0-200km/h), adaptive cruise control with active stop/go, a 360-degree parking camera, 'Active Parking Assist', 'Active Lane Keeping Assist', 'Blind Spot Assist' and, of course, anti-lock brakes with 'Brake Assist' and 'Adaptive Brakes' with Hold function and electronic stability control.
Also included are dusk-sensing LED lights, rain-sensing wipers and run-flat tyres with tyre pressure warning.
The C43 also comes equipped with Mercedes’ 'Driving Assistance Package Plus', which adds even more safety gear. This includes 'Active Blind Spot Assist', 'Active Brake Assist with Cross-Traffic Function', 'Active Emergency Stop Assist', 'Active Lane Change Assist', 'Active Lane Keeping Assist', 'Active Steering Assist', and 'Active Stop-and-Go Assist'.
While the C43 hasn’t been specifically crash-tested, the latest C-Class was rated by ANCAP with a five-star score for all models except the upcoming C 63 S E Performance.
The A-Class range was awarded the full five-star ANCAP crash test rating based on 2018 criteria, and the scoring measures have progressed since then. According to ANCAP, the rating applies to all Mercedes Benz A-Class variants, though the Mercedes-AMG A35 (hatch and sedan) and A45 (hatch) are not shown on the scorecard.
However, the entire A-Class range comes with auto emergency braking (AEB) that operates between 7-200km/h and has pedestrian and cyclist detection (7-50km/h), active lane keep assist (LKAS, 0-250km/h) and lane departure warning (LDW), traffic sign recognition (TSR), and blind spot monitoring (BSM) and rear cross traffic alert (RCTA) with auto-braking. There’s also driver fatigue monitoring, cruise control with speed limiter, and speed sign recognition.
But despite being the top-of-the-range A-Class sedan, you still have to pay extra for the safety of front cross traffic alert with braking, and the brand’s Distronic adaptive cruise control system. Those are part of the Driving Assistance Package ($1890), which also incorporates active blind spot assist, active lane change assist, a system called Evasive Steering Assist (which sharpens up the steering to be more direct if a crash threat is predicted), and the aforementioned Route-Based Speed Adaptation.
The C 43 is covered by Mercedes’ five-year, unlimited kilometre warranty, which has become the new standard for the luxury car market.
Service intervals for the car are at 12 months/25,000km, which is on par with industry standard.
Mercedes-Benz Australia will offer a service plan for the C 43, prices were yet to be confirmed at the time of publication but the company has indicated it will be similar to the C300.
That means $550 for year one, $900 for year two, the third service costs $1000 and the fourth year service costs $2450 - for a total of $4900 for the first four years of ownership.
Mercedes-Benz Australia recently joined Korean luxury brand Genesis in meeting the market with a five-year/unlimited kilometre warranty plan for all of its models, including AMG variants.
Service intervals for the A35 sedan are set every 12 months/25,000km - yes, that’s a generous maintenance schedule, as most cars require servicing every 15,000km.
Buyers can opt to pre-pay servicing costs and roll it into their finance package, and there’s a level of discount applied if you do that.
For a three-year/75,000km service plan, you’ll pay $2150, saving you $500 over pay-as-you-go capped price servicing. There’s also a four-year/100,000km plan ($2950) or a five-year/125,000km plan ($4000). That’s surprisingly decent for a luxury car, though keep in mind it doesn’t include wiper inserts or brake pads/discs.
Buyers get roadside assistance included for the duration of the new-car warranty, too.