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What's the difference?
Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
Giant carmakers seem like pretty sober sorts of places. Everything goes through endless committees, every decision has to be signed off, sent in, sent back, subjected to endless scrutiny to make sure it will make money.
Sometimes, a brand will do something odd like BMW's i3 which is like sending up a flare to get people talking.
Hyundai, for many years, seemed to be trying to emulate Toyota. After a brief flourish in the '90s when it did for curves on cars what Kim Kardashian did for curves on grubby internet sites, the company lost its bottle and tried to go full mainstream. Never go full mainstream, that's for the old folks.
Then, out of the blue, came the Veloster. It's probably one of the most wilfully weird cars in decades (apart from various Citroens, but that's a special case).
One long door on the driver's side, two shorter doors on the passenger side. When BMW did something similar with the Mini Clubman, right-hand drive markets didn't get their own version of the kerb-side door, but Hyundai isn't like that.
Making the Veloster properly in right-hand drive is a wonderful gesture from a company that worked out being itself was a better idea than being Toyota.
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Another good bit of Berry wisdom was the idea that the Turbo is the sweet spot of the range. While the Premium is indeed packed with goodies, they're not must-haves - the Turbo has everything you need while the Premium adds the wants.
So, at its core, this Turbo Premium is good warm hatch fun in a wacky, head-turning body, wrapped around a good cabin that could be a little less plasticky. Best of all, the fun design matches the fun-to-drive personality. It's a thoroughly modern Hyundai and I want (even more) to drive the full-fat bonkers N version we look like we're not going to get.
Mercedes has created something of a problem for itself with its decision to introduce AMG styling packages for the majority of its range, including the C-Class.
It means the C 43 has to walk a fine line between looking like a unique AMG model, rather than just a C300 with a bodykit and not out-doing the C63.
To that end it has AMG’s now familiar grille with vertical bars, the unique and complex-looking 20-inch alloy rims and a small lip spoiler on the boot. But otherwise it is surprisingly understated for an AMG, lacking the more obvious and muscular stance of previous AMG offerings.
Inside, there’s a similar theme, with the typical Mercedes-Benz luxury appointments but with a sportier, AMG twist. The steering wheel is chunky and comes with AMG branding, metallic shift paddles and a pair of rotary dials/buttons that allow you to alter the various drive modes and settings.
The one on the right allows you to switch between the pre-set Comfort, Sport, Sport+ and Individual modes, while the one on the left can scroll between the various individual aspects to tailor the settings to the conditions.
In typical modern fashion the design is tech-laden, with a digital display for the instrument panel (that can be switched between various graphics) and a large, tablet-style central multimedia touchscreen that controls the majority of the car’s non-driving functions.
You do not have to find the Veloster pretty to think it's cool. You can see echoes of the i30 donor car that lurks under the more interesting metal, with a big grille, sharper headlights and plenty of black bits to up the aggro for the Turbo model.
The rear bumper sports a pair of drainpipe-sized exhausts that aren't afraid to bellow a bit.
It's different from right to left in profile, with the rear door almost disappearing into the rear haunches on the passenger side. The high rear glass may not be great for seeing out of but it helps keep the Veloster identifiable and influential - there are more than a few cars getting about sporting a similar high rump with big lights.
The cabin is, like its predecessor, fairly restrained and very i30-like. It's all put together very well and is only let down by the centre console's plastics being a bit hard, scratchy and insubstantial.
The new C-Class has grown slightly in size compared to the model it replaces, most notably with a 26mm increase in the wheelbase which you can feel in the cabin.
The front seat space is good, with excellent adjustability for the power-adjustable seats and steering column. I had no trouble finding my ideal seating position which makes for a more enjoyable and uncompromised driving experience.
Rear space is a bit tighter (which is typical for this segment/size of vehicle), but thankfully the standard seats do have very deep sculpting in the backs which allow for more knee space and foot room.
However, at approximately 180cm (six-foot), I wouldn’t like to sit behind my seating position for long periods as my knees were touching the seat back, and headroom is compromised with the panoramic glass roof.
In terms of small item storage there’s a lidded console box in between the front seats as well as a pair of cupholders and a small tray where you can place your mobile phone.
It’s worth noting, though, that early examples of the C 43 in Australia do not have a wireless smartphone charging pad, with that reportedly being introduced from February production.
While that’s good news, it’s not really competitive in this day and age to offer a car costing six-figures without such technology.
There’s also only a single USB-C power outlet in the front, which is another disappointment, but there is a pair in the back.
Mercedes does win some points back for a respectable 455-litre boot, which has a nice wide load opening that will make packing luggage easier.
I think the Veloster is very clever. M'colleague Richard Berry thinks the third door is a bit silly - say, like a third armpit. I'm of the opinion it's an exceptionally clever solution to a problem: how do I have a funky car without throwing the baby out with the bathwater?
Something like a three door hatch (yes, I know they're out of vogue) makes moving people about difficult even if you only do it occasionally. The Veloster's third door provides relatively easy access to the two back seats for people under about 150cm, and you can get okay access to a baby seat. Try that in an 86.
The new door aperture is quite a bit bigger than the old car and there is a bit more rear headroom which I'd still call marginal for my 179cm frame. Leg and knee room are okay, sitting behind my own driving position.
The boot is a useful if not staggering 303 litres. You have four cupholders across the two rows and door pockets in the front doors. Ahead of the gear selector you'll find a tray with the Qi charging pad and two USB connections, but only one will work with the stereo and is marked as such.
We’ll get to the major change under the bonnet shortly, but another significant alteration for this latest C 43 is the price.
It now starts at $134,900 (plus on-road costs), which pushes it well above its market rivals, the BMW M340i xDrive and Audi S4, which start at $104,900 and $106,200, respectively.
However, Mercedes has added more technology under the bonnet and loaded the C 43 up with standard equipment, including its '4Matic' all-wheel drive system, adaptive damping, rear-wheel steering and 20-inch alloy wheels.
In terms of creature comforts, the C 43 is well-appointed, with leather upholstery, a head-up display, augmented reality navigation, a panoramic sliding sunroof, and a Burmester 3D surround sound system.
There are two option packages for the C 43. The 'Digital Light Package' costs $2400 and adds Multibeam LED headlights with 'Ultra Range' highbeam, 'Adaptive Highbeam Assist Plus' as well as active light function and cornering light function.
The 'Performance Ergonomics Package' includes AMG Performance front seats, an AMG Performance steering wheel in Nappa leather and microfibre and the 'AMG Track Pace' system for an additional $5200.
Remarkably, Hyundai has just dropped the second-generation Veloster in Australia. I was convinced it would be a one-hit wonder, but here we are with the replacement for the SR Turbo of the first-generation, the $41,990 Veloster Turbo Premium with a seven-speed dual-clutch auto transmission.
It also has 18-inch alloys with sticky Michelin Pilot Sport 4 tyres, an eight-speaker stereo, sat nav, electric windows and mirrors, keyless entry and start, climate control, reversing camera, rear parking sensors, auto LED headlights, auto high beam, auto wipers, heated and ventilated electric front seats, sunroof, Qi wireless charging pad, head-up display, leather trim and a space-saver spare.
A 7.0-inch screen on the dash runs the media system, with a sat nav, Apple CarPlay and Android Auto. It all works very nicely and the generally ho-hum Infinity speakers do a solid if unspectacular job of filling the cabin with noise.
The biggest talking point about this new car is the engine, with AMG downsizing from the old C 43’s six-cylinder to a 2.0-litre four-cylinder turbocharged petrol engine.
But it’s not just any turbocharged four-pot, because it is fitted with technology that Mercedes claims has been inspired directly from its Formula One team.
While the F1 team engine facility is based in England, this engine was designed and developed by the Mercedes-AMG team at its Affalterbach headquarters, but the concept of the electric turbocharger reportedly comes from the engine that powered Lewis Hamilton to multiple world championships.
The electric exhaust gas turbocharger - to give it its official name - uses a small electric motor on the turbocharger shaft to spin up the blades without having to wait for any exhaust gases to pass through it first.
To power the electric turbo the C 43 is equipped with a mild-hybrid 48-volt electrical system.
Mercedes claims this means reduced lag and improved throttle response for a sportier driving experience.
It also helps make this small engine produce big amounts of performance, with AMG extracting 300kW of power and 500Nm of torque from this 2.0-litre, which is more power than the previous six-cylinder C 43 managed.
The engine is paired to a nine-speed multi-clutch transmission, which isn’t a dual-clutch with a pair of clutches operating on every second gear ratio, but instead uses a “wet start-off clutch” for better take-offs and smoother shifting on the move (at least in theory).
Power is sent to the road via all four wheels thanks to Mercedes’ 4Matic all-wheel drive system.
The 1.6-litre turbo-petrol four-cylinder is a familiar sight in Hyundais, in this case offering up 150kW at 6000rpm and 265Nm between 1500 and 4500rpm, which is a nice wide torque curve. Power goes to the front wheels via a seven-speed dual-clutch automatic transmission.
Performance is swift rather than startling, with the Veloster's 1350kg cracking the ton in the 7.1 seconds, 0.6 seconds quicker than the manual.
Despite the smaller engine you can hardly call the C 43 miserly, with a claimed combined urban/highway cycle rating of 9.1-litres per 100km. That’s only a 0.2L/100km improvement over the old six-cylinder.
On test, which included a return trip from Sydney to Bathurst via motorways and some dynamic back road driving, we saw a return of 11.8L/100km on the car's onboard computer.
While hardly hybrid-worrying, it’s impressive to think that driven modestly, such a potent engine can return a single-digit fuel figure.
Hyundai claims you'll get 6.9L/100km on the combined cycle. As ever, Hyundai is unusually close to real world figures, with my indicated average landing at a very respectable 8.2L/100km in a fairly urban kind of week.
Let’s start with the good news. The new Mercedes-AMG C 43 is a quick car. The engine may be small in size but the electric turbocharger does its thing and provides plenty of punch.
You can get a performance boost, too, thanks to the belt-driven starter generator, which acts as a mild hybrid and gives you a surge of 10kW for a brief period if you need a sudden burst of extra speed.
The chassis is well-sorted, too, at least from a dynamic point-of-view. The rear-wheel steering can provide up to 2.5 degrees of turning, which improves handling at speed and manoeuvrability when parking.
However, there are some less-impressive elements to the C 43, too. The obvious one is the drama, or rather the lack thereof.
As I said at the beginning, the C 43 has never been as wild or raucous as the V8-powered C 63, but when you buy an AMG there’s a rightful expectation that it will provide some thrills.
The C 43 simply doesn’t have that character about it. Yes, it’s fast, but it produces that speed with efficiency rather than excitement.
And it’s not an engine size problem, because even the 2.0-litre four-cylinder A 35 and CLA 35 offer more ‘wow factor’ than the C 43.
Yes, the engine makes noise under acceleration (and it can be altered between discreet and sporty) but even at its best it sounds muted and lacks the evocative tone of a V8 or six-cylinder engine.
Another disappointment is the transmission calibration, with the gearbox awkwardly shifting out of first gear on multiple occasions during our test drive.
In the taller gears it felt smooth enough cruising along, but given its low speed shifts we’d like to spend more time in the urban environment before passing final judgement.
The other notable element of the driving experience we struggled with was the ride quality. While fine on the smoother motorways, our test drive included time on some patchy country back roads and the C 43, even in the ‘Comfort’ suspension setting, was simply too firm.
Riding on low profile tyres, the adaptive dampers struggled to isolate the cabin from the imperfections in the road, leading to a fussy ride at times.
Overall the C 43 is a good car, but it feels like there are still some areas where Mercedes could improve it to make it really live up to the AMG badge.
I was fortunate enough to have some time on my hands, so I volunteered to take the base spec Veloster to Hyundai to swap into the Turbo. And look, it's fine, but in the same way the second-to-last-Celica was fine - nothing to write home about, more show than go. Comfortable, quiet, hatchy.
And the Turbo is many of those things. Except, as in the i30, when you step up to the turbo engine it wakes up a chassis that is truly terrific.
While it rides really, really well, it also piles through corners with even more enthusiasm than a similarly powered i30 N-Line, which is no slouch.
The Veloster is lower and slightly lighter, adding to the fun. And it doesn't spend half the time hitting the bump stops like the old car.
There are almost no duds in the Hyundai range when it comes to ride and handling, but the steering is in another league compared to the outgoing model's.
It's quick and points the car where you want, the front end digging in and tracking clean and true. It's terrific fun.
But, like just about every other Hyundai, its compliance and daily drivability is super-impressive. Only bad roads upset the rear suspension but the front is largely unflappable.
Flappable is the dual-clutch transmission. It occasionally hunts around looking for a gear and I spent a lot of time pulling the paddles to get it to do the right thing.
It was particularly recalcitrant downshifting without manual intervention, no matter what drive mode I chose. It can also clunk a bit when it's confused. I reckon I'd take Richard's advice and stick with a manual.
The C43 gets a comprehensive list of safety equipment that leaves little out. Obviously there are the usual passive safety items, like 10 airbags, including dual-front combined pelvic/thorax airbags and a front centre bag that drops between the front seat passengers to minimise the chances of a head clash.
Also included as standard is autonomous emergency braking front and rear (covering speeds between 7.0-200km/h), adaptive cruise control with active stop/go, a 360-degree parking camera, 'Active Parking Assist', 'Active Lane Keeping Assist', 'Blind Spot Assist' and, of course, anti-lock brakes with 'Brake Assist' and 'Adaptive Brakes' with Hold function and electronic stability control.
Also included are dusk-sensing LED lights, rain-sensing wipers and run-flat tyres with tyre pressure warning.
The C43 also comes equipped with Mercedes’ 'Driving Assistance Package Plus', which adds even more safety gear. This includes 'Active Blind Spot Assist', 'Active Brake Assist with Cross-Traffic Function', 'Active Emergency Stop Assist', 'Active Lane Change Assist', 'Active Lane Keeping Assist', 'Active Steering Assist', and 'Active Stop-and-Go Assist'.
While the C43 hasn’t been specifically crash-tested, the latest C-Class was rated by ANCAP with a five-star score for all models except the upcoming C 63 S E Performance.
This Veloster arrives with six airbags, ABS, stability and traction controls, lane keep assist, blind spot warning, rear cross traffic alert, forward collision warning and forward AEB with pedestrian detection.
Although not rated by ANCAP at the time of writing, the Turbo and Turbo Premium are likely to score a maximum five stars.
The lower grade - as with other newer Hyundais with the lower spec AEB - is probably going to drop a star.
Both rear seats score an ISOFIX and top tether anchor point.
The C 43 is covered by Mercedes’ five-year, unlimited kilometre warranty, which has become the new standard for the luxury car market.
Service intervals for the car are at 12 months/25,000km, which is on par with industry standard.
Mercedes-Benz Australia will offer a service plan for the C 43, prices were yet to be confirmed at the time of publication but the company has indicated it will be similar to the C300.
That means $550 for year one, $900 for year two, the third service costs $1000 and the fourth year service costs $2450 - for a total of $4900 for the first four years of ownership.
As always, Hyundai's solid five year/unlimited kilometre warranty is along for the ride. Slightly annoyingly, you'll need to return to your dealer every 12 months or 10,000km for scheduled service and prices are capped.
Four of the five services cost $299 with the fourth year at $375. Over the first five services, you'll average $314.