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Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
In a world where hatchbacks are being cancelled left, right and centre, it was super refreshing to get into the Volkswagen Golf GTI hot-hatch recently.
I’d driven other Mk 8 Golf models including the R flagship wagon, but this was my go in the car I’d long considered to be the best Golf for the money.
But with prices continuously cruising north - this car is now a $54,990 prospect before on-road costs - does it still make dollars and sense? And what’s it like to live with in the daily grind?
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Volkswagen Golf GTI is still a standard-setter when it comes to the “do it all” style of sporty hatch.
I wish the media screen was simpler, and that it wasn’t so loud inside on rougher road surfaces that are so common around Australia, and I wish it was cheaper, too.
But if you can justify the cost, and you want a five-door hatch with plenty of power and presence, then the Golf GTI could well be the go. But I’d also personally be checking out the Cupra Leon, which I think looks better and has a bit more individual appeal.
Mercedes has created something of a problem for itself with its decision to introduce AMG styling packages for the majority of its range, including the C-Class.
It means the C 43 has to walk a fine line between looking like a unique AMG model, rather than just a C300 with a bodykit and not out-doing the C63.
To that end it has AMG’s now familiar grille with vertical bars, the unique and complex-looking 20-inch alloy rims and a small lip spoiler on the boot. But otherwise it is surprisingly understated for an AMG, lacking the more obvious and muscular stance of previous AMG offerings.
Inside, there’s a similar theme, with the typical Mercedes-Benz luxury appointments but with a sportier, AMG twist. The steering wheel is chunky and comes with AMG branding, metallic shift paddles and a pair of rotary dials/buttons that allow you to alter the various drive modes and settings.
The one on the right allows you to switch between the pre-set Comfort, Sport, Sport+ and Individual modes, while the one on the left can scroll between the various individual aspects to tailor the settings to the conditions.
In typical modern fashion the design is tech-laden, with a digital display for the instrument panel (that can be switched between various graphics) and a large, tablet-style central multimedia touchscreen that controls the majority of the car’s non-driving functions.
You can tell it’s a GTI at a glance, and that means it’s off to a good start. There’s the telltale red grille strip, sitting proud above a very aggressive lower bumper with chequered-flag style daytime running lights.
In profile there’s a GTI badge on the front fender, and I think the 19s on this particular car sit a lot nicer than the ‘Richmond’ 18-inch rims on the standard car. There are red calipers, too, and tinted rear glass.
At the rear there is a minimalist approach to the badging - just the three important letters ‘GTI’ below the VW emblem, which doubles as the boot opening handle. The lower bumper features a pair of round exhaust tips, which poke out a bit more than you might expect.
The inside has the iconic - but not identical between generations - tartan seat trim, and I love it. Got a few really nice compliments on the design, which is called ‘Scale Paper’, in this gen and spec.
Otherwise, it’s a pared back affair, and you could be sitting in any other high-grade Golf.
The new C-Class has grown slightly in size compared to the model it replaces, most notably with a 26mm increase in the wheelbase which you can feel in the cabin.
The front seat space is good, with excellent adjustability for the power-adjustable seats and steering column. I had no trouble finding my ideal seating position which makes for a more enjoyable and uncompromised driving experience.
Rear space is a bit tighter (which is typical for this segment/size of vehicle), but thankfully the standard seats do have very deep sculpting in the backs which allow for more knee space and foot room.
However, at approximately 180cm (six-foot), I wouldn’t like to sit behind my seating position for long periods as my knees were touching the seat back, and headroom is compromised with the panoramic glass roof.
In terms of small item storage there’s a lidded console box in between the front seats as well as a pair of cupholders and a small tray where you can place your mobile phone.
It’s worth noting, though, that early examples of the C 43 in Australia do not have a wireless smartphone charging pad, with that reportedly being introduced from February production.
While that’s good news, it’s not really competitive in this day and age to offer a car costing six-figures without such technology.
There’s also only a single USB-C power outlet in the front, which is another disappointment, but there is a pair in the back.
Mercedes does win some points back for a respectable 455-litre boot, which has a nice wide load opening that will make packing luggage easier.
You’ll fit more in the Golf hatch than you might expect. I took myself, my daughter and both my parents for a few-hour drive in it, and there were no complaints about comfort or space.
The 374-litre (VDA) boot space was large enough to fit the pram, a few shopping bags and a baby backpack, though for families with a baby or toddler, longer trips with more baggage might prove a squeeze. If you need more space and don’t have a child-seat in the back, you’ll get 1230L (VDA) with the back seat folded down. And there’s a space-saver spare under the floor.
The back seat is easily roomy enough for smaller adults and kids, and I could even slot in behind my own driving position (I’m 182cm/6’0” tall) with enough room. Three across will be a squishy, but it is possible.
There are dual ISOFIX and three top-tether points for kid seats, plus there’s a fold-down armrest with cup holders, big door pockets for a bottle or loose items, and a few pockets on the front seat-backs, too. There are USB-C ports (x2), and directional air-vents.
Up front you’ll find similar storage - cup holders between the seats, a pair of big cubbies in the doors, and additional holsters for a phone (with wireless charging) and 2x USB-C ports, a centre console bin, and reasonable glovebox.
The usability of the media system is not terrific. There are menus upon menus, and nothing as intuitive as it could be because so much of it is touchscreen-based. There are only a few hard buttons below, and then you still need to use the screen to get where you need.
I also think the much-criticised lack of knobs and buttons for volume and temperature control is an issue. There are controls below the screen, but they aren’t illuminated, and they aren’t always the most receptive.
I also didn’t love the haptic touch buttons on the steering wheel. I kept bumping buttons inadvertently when driving enthusiastically.
We’ll get to the major change under the bonnet shortly, but another significant alteration for this latest C 43 is the price.
It now starts at $134,900 (plus on-road costs), which pushes it well above its market rivals, the BMW M340i xDrive and Audi S4, which start at $104,900 and $106,200, respectively.
However, Mercedes has added more technology under the bonnet and loaded the C 43 up with standard equipment, including its '4Matic' all-wheel drive system, adaptive damping, rear-wheel steering and 20-inch alloy wheels.
In terms of creature comforts, the C 43 is well-appointed, with leather upholstery, a head-up display, augmented reality navigation, a panoramic sliding sunroof, and a Burmester 3D surround sound system.
There are two option packages for the C 43. The 'Digital Light Package' costs $2400 and adds Multibeam LED headlights with 'Ultra Range' highbeam, 'Adaptive Highbeam Assist Plus' as well as active light function and cornering light function.
The 'Performance Ergonomics Package' includes AMG Performance front seats, an AMG Performance steering wheel in Nappa leather and microfibre and the 'AMG Track Pace' system for an additional $5200.
As I mentioned, the 2023 VW Golf GTI lists at $54,990 (all prices listed are MSRP, or before on-road costs). So, on the road, you’re up over sixty grand. That used to be more than enough for a Golf R, but times they are a-changin.
And don’t go thinking you’re getting 15-inch touchscreens and leather trim for that money, either. The Golf GTI runs the iconic tartan cloth trim as standard, has the typical exterior styling treatment with red highlights, and it has LED headlights, keyless entry and push-button start, electric heated folding side mirrors, standard-fit 18-inch alloys and adaptive chassis control dampers.
Inside you’ll find a 10.0-inch touchscreen with sat nav, digital radio, wireless Apple CarPlay and Android Auto, a six-speaker stereo, wireless phone charging, auto-dimming rearview mirror, a digital instrument cluster, front, side and rear parking sensors with auto-parking, sports front seats with manual adjustment, leather-wrapped steering wheel,
The car I drove had the $2500 Sound and Style pack, which adds 19-inch wheels and Hankook Ventus S1 Evo3 (235/35/19) tyres as well as a Harman Kardon stereo with subwoofer, plus a head-up display.
If you want leather trim, you’ll have to option the Luxury Package ($3900) which adds Vienna leather upholstery, a panoramic sunroof, heated front seats, electric driver’s seat adjustment and electric driver’s lumbar adjustment, too.
Colour options include the no-cost Pure White and Moonstone Grey, Atlantic Blue metallic, Dolphin Grey metallic, and Deep Black pearl. Only the eye-catching Kings Red metallic costs $300 more.
Rivals for the VW Golf GTI include the Hyundai i30 N (from $46,200 for the manual; $49,200 for the dual-clutch auto), Renault Megane RS Trophy (from $62,300) and the mechanically related Cupra Leon VZ (from $52,990).
The biggest talking point about this new car is the engine, with AMG downsizing from the old C 43’s six-cylinder to a 2.0-litre four-cylinder turbocharged petrol engine.
But it’s not just any turbocharged four-pot, because it is fitted with technology that Mercedes claims has been inspired directly from its Formula One team.
While the F1 team engine facility is based in England, this engine was designed and developed by the Mercedes-AMG team at its Affalterbach headquarters, but the concept of the electric turbocharger reportedly comes from the engine that powered Lewis Hamilton to multiple world championships.
The electric exhaust gas turbocharger - to give it its official name - uses a small electric motor on the turbocharger shaft to spin up the blades without having to wait for any exhaust gases to pass through it first.
To power the electric turbo the C 43 is equipped with a mild-hybrid 48-volt electrical system.
Mercedes claims this means reduced lag and improved throttle response for a sportier driving experience.
It also helps make this small engine produce big amounts of performance, with AMG extracting 300kW of power and 500Nm of torque from this 2.0-litre, which is more power than the previous six-cylinder C 43 managed.
The engine is paired to a nine-speed multi-clutch transmission, which isn’t a dual-clutch with a pair of clutches operating on every second gear ratio, but instead uses a “wet start-off clutch” for better take-offs and smoother shifting on the move (at least in theory).
Power is sent to the road via all four wheels thanks to Mercedes’ 4Matic all-wheel drive system.
You know the VW Golf GTI formula. Punchy engine, front-wheel drive.
In this iteration, the engine is a 2.0-litre four-cylinder turbo-petrol with 180kW of power (from 5000-6200rpm) and 370Nm of torque (from 1600-4300rpm).
This generation doesn’t come with the option of a six-speed manual transmission like GTI models before it - instead, you get a seven-speed dual-clutch automatic transmission as standard.
The 0-100km/h claim is 6.4 seconds. But in some situations it feels faster than that.
Despite the smaller engine you can hardly call the C 43 miserly, with a claimed combined urban/highway cycle rating of 9.1-litres per 100km. That’s only a 0.2L/100km improvement over the old six-cylinder.
On test, which included a return trip from Sydney to Bathurst via motorways and some dynamic back road driving, we saw a return of 11.8L/100km on the car's onboard computer.
While hardly hybrid-worrying, it’s impressive to think that driven modestly, such a potent engine can return a single-digit fuel figure.
The official combined cycle fuel consumption figure is 7.0 litres per 100 kilometres. That’s what you should be able to achieve across a mix of driving.
During my time in the Golf GTI, I did a few hundred kilometres of mixed driving, and saw a real-world return of 8.1L/100km. Respectable, I think. Undoubtedly it would be higher if all you do is drive hard - but this test was about how usable the car is in normal life.
It has a 50-litre fuel tank that needs to be filled with 95RON premium unleaded at a minimum.
Let’s start with the good news. The new Mercedes-AMG C 43 is a quick car. The engine may be small in size but the electric turbocharger does its thing and provides plenty of punch.
You can get a performance boost, too, thanks to the belt-driven starter generator, which acts as a mild hybrid and gives you a surge of 10kW for a brief period if you need a sudden burst of extra speed.
The chassis is well-sorted, too, at least from a dynamic point-of-view. The rear-wheel steering can provide up to 2.5 degrees of turning, which improves handling at speed and manoeuvrability when parking.
However, there are some less-impressive elements to the C 43, too. The obvious one is the drama, or rather the lack thereof.
As I said at the beginning, the C 43 has never been as wild or raucous as the V8-powered C 63, but when you buy an AMG there’s a rightful expectation that it will provide some thrills.
The C 43 simply doesn’t have that character about it. Yes, it’s fast, but it produces that speed with efficiency rather than excitement.
And it’s not an engine size problem, because even the 2.0-litre four-cylinder A 35 and CLA 35 offer more ‘wow factor’ than the C 43.
Yes, the engine makes noise under acceleration (and it can be altered between discreet and sporty) but even at its best it sounds muted and lacks the evocative tone of a V8 or six-cylinder engine.
Another disappointment is the transmission calibration, with the gearbox awkwardly shifting out of first gear on multiple occasions during our test drive.
In the taller gears it felt smooth enough cruising along, but given its low speed shifts we’d like to spend more time in the urban environment before passing final judgement.
The other notable element of the driving experience we struggled with was the ride quality. While fine on the smoother motorways, our test drive included time on some patchy country back roads and the C 43, even in the ‘Comfort’ suspension setting, was simply too firm.
Riding on low profile tyres, the adaptive dampers struggled to isolate the cabin from the imperfections in the road, leading to a fussy ride at times.
Overall the C 43 is a good car, but it feels like there are still some areas where Mercedes could improve it to make it really live up to the AMG badge.
This was an urban test first and foremost, and the Golf GTI still is one of the most liveable sporty hatchbacks on the market.
There are things you will need to contend with - the amount of coarse-chip road road that intrudes into the cabin is downright nasty at times, and even in the most comfortable drive mode it’s quite firm over Sydney’s pockmarked city roads - but otherwise, this thing is great.
The steering has heaps of weight to it, and is super direct. The heftiness of it might take some getting used to, especially when negotiating tight parking spaces, but there’s always the auto-parking function if you’re nervous.
Now, the adaptive chassis control dampers will be stiffer or softer depending on the drive mode you choose. There are Eco, Comfort, Sport and the configurable Individual setting, and when my family was on board I had the car in Comfort mode. Again, no complaints about ride comfort.
In Sport mode, it is sharper and lumpier, but never lacking in control or refinement. Yes, you do feel sharp edges, and it might be too edgy for full-time use, but it really does help the car feel more confident and planted.
The engine is terrific. It has more than enough grunt to make easy work of daily duties, and you needn’t fear about whether you’ll have enough squirt to make it for overtaking moves. It has an abundance of torque and the linear way in which it builds power from low in the rev range is superb.
I also had no complaints about the dual-clutch auto transmission. The action of it can take some getting used to at lower speeds, where it can feel like it’s slurring a bit, but it really is a super gearbox, with snappy shifts at speed and smooth changes when you want them.
The C43 gets a comprehensive list of safety equipment that leaves little out. Obviously there are the usual passive safety items, like 10 airbags, including dual-front combined pelvic/thorax airbags and a front centre bag that drops between the front seat passengers to minimise the chances of a head clash.
Also included as standard is autonomous emergency braking front and rear (covering speeds between 7.0-200km/h), adaptive cruise control with active stop/go, a 360-degree parking camera, 'Active Parking Assist', 'Active Lane Keeping Assist', 'Blind Spot Assist' and, of course, anti-lock brakes with 'Brake Assist' and 'Adaptive Brakes' with Hold function and electronic stability control.
Also included are dusk-sensing LED lights, rain-sensing wipers and run-flat tyres with tyre pressure warning.
The C43 also comes equipped with Mercedes’ 'Driving Assistance Package Plus', which adds even more safety gear. This includes 'Active Blind Spot Assist', 'Active Brake Assist with Cross-Traffic Function', 'Active Emergency Stop Assist', 'Active Lane Change Assist', 'Active Lane Keeping Assist', 'Active Steering Assist', and 'Active Stop-and-Go Assist'.
While the C43 hasn’t been specifically crash-tested, the latest C-Class was rated by ANCAP with a five-star score for all models except the upcoming C 63 S E Performance.
The Golf 8 range scored a maximum five-star ANCAP crash test rating in 2019. Standards have changed a bit since then, but it still has plenty of standard active safety tech.
The list includes forward AEB with pedestrian and cyclist detection, plus it has blind-spot monitoring, rear cross-traffic alert, reversing collision avoidance, lane keeping support, adaptive cruise control, a reversing camera and front and rear parking sensors.
If you’re waiting for a new VW Golf GTI, the brand has confirmed that from November production, the R-Line, GTI and R models pick up a front centre airbag. That’ll make the tally seven airbags, with dual front, front side and full-length curtains fitted to all earlier and future models.
The C 43 is covered by Mercedes’ five-year, unlimited kilometre warranty, which has become the new standard for the luxury car market.
Service intervals for the car are at 12 months/25,000km, which is on par with industry standard.
Mercedes-Benz Australia will offer a service plan for the C 43, prices were yet to be confirmed at the time of publication but the company has indicated it will be similar to the C300.
That means $550 for year one, $900 for year two, the third service costs $1000 and the fourth year service costs $2450 - for a total of $4900 for the first four years of ownership.
Buying a VW? You’ll score a five-year/unlimited kilometre warranty. That’s good, but not as good as Skoda, MG, GWM Haval or Kia. But none of those brands have a real hot-hatch like this.
Servicing is every 12 months/15,000km. There’s a capped-price plan or “Care Plan” prepay packs for three years/45,000km ($1600) or five years/75,000km ($2800). Choose the latter and you’re saving heaps over pay-as-you-go ($786, to be precise).
You get a year of roadside assistance included, but that renews each time you service your car with VW.