What's the difference?
Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
Can it be possible that, between 1959 and 2023, there have only been four distinct generations of Mini?
Besides the 1959 British Motor Corporation (BMC) original, it’s just been a trio of hatchback versions under BMW stewardship – the R50 of 2001, 2006’s R56 and the 2014 F56.
Now, in 2024, that number has suddenly jumped to six.
The F56 has morphed into the lightly restyled and solely petrol-powered F66 Cooper range in F66 three-door (3DR) and coming F65 five-door (5DR) hatchback guises like before.
Meanwhile, the completely new and electric-only J01 Cooper 3DR joins the fold, along with its J05 Aceman 5DR crossover spin-off.
Despite their shared name and similar styling inside and out, the British-built Cooper and electric Cooper from China are two different cars. You can read all about the latter in another review, as this is about the petrol-powered Cooper range.
More of a thorough makeover and less of a total redesign, has it changed enough? Let’s find out.
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The new petrol Cooper range very gently evolves the upmarket Cool Britannia cliché BMW invented with the R50 back in 2001 and fostered with every iteration since.
More of the same, only slightly updated and just improved enough to justify trading the old one in. If this appeals to you, then go for it. This is the best petrol version yet. Probably.
But the Cooper’s real spark literally and metaphorically lies within the EV version.
Two very different Minis indeed.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.