Toyota Land Cruiser vs Great Wall Steed

What's the difference?

The i-Force Max hybrid set-up is aimed at improving performance rather than fuel efficiency, but its effectiveness in that respect is hard to fathom.

Increases in power and torque are welcome, of course, but the 3.3-litre twin-turbo V6 diesel Cruiser is just as good as the hybrid off-road and with a bigger fuel tank and greater driving range.

The hybrid LandCruiser will certainly appeal to some buyers, but the lion’s share of those interested in the 300 Series are looking to tow big loads and go long distances in comfort, which is why the diesel Cruiser at this stage is the better pick of the two powertrains.

If you simply want a new ute at a low price, the Great Wall Steed could offer a bit of appeal - it’s not terrible, but it’s also far from great…

My advice would be to see what sort of second-hand HiLux or Triton you could get for similar money.

Nothing of note has changed onboard the Cruiser and the GR Sport variants are all the same, inside and out, no matter which powertrain you opt for.

And that’s fine because this is a good-looking rooster.

The GR Sport is listed as 4995mm long (with a 2850mm wheelbase), 1990mm wide and 1955mm high. It has a kerb weight of 2620kg.

This 300 Series looks much the same as it did at launch in 2021: big, chunky, imposing – like me if I was wearing high heels.

As a point of difference to other Cruisers, though, all GR Sports have variant-specific badging on the grille, front doors and rear tailgate.

Inside, it’s pretty much the same story which is borne out in how comfortable and practical it remains.

The Great Wall’s exterior styling is reasonably contemporary, even if the proportions are somewhat ungainly. Consider this - the Steed is one of the longest, lowest utes out there.

The dimensions are 5345mm long on a huge 3200mm wheelbase, with a width of 1800mm and a height of 1760mm. There’s just 171mm of ground clearance for this one, which is the 4x2 model. 

The wheelbase looks enormous, and the back doors are quite small considering the length of the vehicle (plus the door handles are huge!). The B-pillars are set back further than they should be, and that makes it hard to get into and out of the second row seats. 

The interior design is pretty smart, though — compared with some of the other older utes out there, the Steed has reasonable ergonomics and the controls and materials are of a passable quality, too. 

But our car - which had just a couple of thousand kilometres on the clock - had a missing piece of exterior trim, along with a few loose bits and pieces inside. The quality is better than the first-gen Great Wall utes, but we hope the next-generation global ute from the brand will be better again. It’ll need to be.

The LandCruiser’s cabin is a functional and comfortable space, and – no matter the spec level – it always has a sense of familiarity about it.

All seats in the GR Sport are leather-accented and comfortable and there are soft-touch surfaces throughout the interior.

The driver gets a heated and power-adjustable steering wheel and both occupants up front cop ventilated and heated, power-adjustable seats (with memory functions for the driver).

The GR Sport’s 12.3-inch colour touchscreen is easy to use, with wired Apple CarPlay and Android Auto, and there’s a wireless charging pad near the shifter.

Physical buttons and dials make operational life in the Cruiser much easier than if all functions were adjusted via on-screen controls, as is the case in some new vehicles.

There are USB and USB-C charging points up front.

There’s a cool box in the centre console and its lid can be opened from either side, so driver or passenger can access whatever is chilling within.

There’s also a powered sunroof if you’re that way inclined.

Beyond those features, there are the usual storage spaces, cupholders, receptacles in the doors for bigger bottles and other spaces for your bits and pieces.

The second-row seats are in a 40/20/40 split-folding configuration.

The GR Sport’s cargo space, when all five seats are in use, is a listed 910 litres behind the second row, somewhat impacted by the underfloor presence of the hybrid battery. That cargo area grows to 1842 litres when the second row is stowed away.

The rear cargo area of the hybrid has a 200V/1500W inverter, four tie-down points and of course, there's a full-size spare.

All in all, the Cruiser has the goods when it comes to practicality.

As mentioned above, the interior of the Steed is acceptable for a budget ute, but that’s as faint praise as saying “you look fine” to the reflection of yourself in the mirror after a big night out.

The cabin has a few elements to it that are decent - the dashboard design is decent, and the controls are pretty logically placed. If you’re stepping up from a first-gen Great Wall ute, you’ll be blown away.

Things like the big media screen and leather-lined steering wheel, as well as electric front seat adjustment and leather seat trim that feels more like cowhide than repurposed garbage bags this time around will all count toward some positive first impressions.

That said, the screen is one of the most confusing ones I’ve encountered - you have to pair your phone by hitting the icon that looks like a PC tower linked to a phone. Why? Also, the load times on the screen are terrible, and when you put it in reverse the screen simply goes black. There is no reversing camera as standard, which is poor form. You can option it if you want, likewise the sat nav is optional - and it looks a lot like a UBD or Melways. Plus the volume levelling is very inconsistent. 

As mentioned above the ingress and egress for rear seat occupants is poor - anyone who has feet bigger than a size six will struggle to get in and out without getting tangled. Once you’re back there, the knee room is tight, but head room is fine. 

There is reasonable storage throughout - there are cup holders between the front seats, door pockets with bottle holders and a few loose item cubbies up front, too. In the rear there are map pockets but no other storage options unless you fold the rear seat backrest down.

The Great Wall’s biggest redeeming feature is its price and specs. 

You can get a base model single-cab-chassis version for less than twenty grand drive-away. This model is the 4x2 dual cab, which has a list price of $24,990 plus on-road costs, but it’s almost always on special at $22,990 driveaway. Need a 4x4? Pay an extra two grand and you’ll get it.

The Steed offers an extensive standard features list, including auto headlights, auto wipers, LED daytime running lights, front and rear fog lights, 16-inch alloy wheels, cruise control, single-zone climate control, heated front seats, leather trim, a leather-lined steering wheel, a six-speaker stereo system with USB and Bluetooth connectivity and the aforementioned optional camera and GPS navigation. You get carpet on the floors rather than vinyl, too. 

The exterior is packed with features tradies will love - there’s a big step bumper to allow easy access to the tray, which has a tub liner as standard as well as a sports bar. Accessing the cabin will be easy for shorties as there are side steps fitted as standard.

The big news here is the i-Force Max hybrid powertrain consisting of a 3.5-litre twin-turbo V6 petrol engine, an electric motor and a 10-speed automatic transmission.

Toyota reckons the “purpose‑built 1‑Motor Hybrid system” is designed for towing, off‑roading and heavy‑duty performance and that the additional electric motor “enhances power and responsiveness (compared with an equivalent diesel-only model), working seamlessly alongside the internal combustion engine”.

In general driving, it’s difficult, nigh on impossible, to discern the positive impact, if any, of the i-Force Max. But the 3.5-litre twin-turbo V6 petrol engine alone is impressive.

There’s no denying this Cruiser now benefits from a substantial increase in power (up 114kW to 341kW combined peak output) and torque (up 90Nm to 790Nm combined peak output) over the diesel Cruiser.

The Dakar Rally-inspired LC300 GR Sport’s 10-speed torque converter auto cleverly handles open-road driving and high- and low-range 4WDing, micro-managing power and torque to maintain a level-headed but involved driving experience.

The GR Sport has full-time, dual-range 4WD, a well-calibrated off-road traction control system, as well as front, rear and centre diff locks, so it’s almost unstoppable.

In this realm, the Cruiser holds its own against the likes of Nissan Patrol Warrior and Land Rover Defender.

Great Wall uses a 2.0-litre turbo-diesel four-cylinder with 110kW of power (at 4000rpm) and 310Nm of torque (from 1800-2800rpm), which is only available with a six-speed manual transmission. There is no automatic transmission available. But you can get a petrol engine if you prefer, which is becoming rarer in the ute segment.

The payload capacity for the Great Wall Steed 4x2 is decent for a dual cab pickup at 1022kg, and it has a gross vehicle mass of 2820kg. The Steed has the standard 750kg un-braked towing capacity, but a meagre 2000kg braked towing rating.

Official fuel consumption is 10.0L/100km on a combined (urban/extra-urban) cycle.

Our fuel consumption on this test was 13.6L/100km, which is substantially more than the claimed figure, but testing did, of course, include high- and low-range 4WDing.

This hybrid Cruiser has a 98-litre fuel tank (the diesel holds 110 litres) so, going by those fuel figures, you could reasonably expect a driving range of about 720km out of a full tank.

The Great Wall has a claimed fuel use of 9.0 litres per 100 kilometres in the spec we tested, and across our testing regimen - which included on-road driving laden and empty for a few hundred kilometres, it managed 11.1L/100km. Okay, but not great.

The fuel tank capacity of the Great Wall is 58 litres, which is small for the class, and there’s no long range fuel tank option.

Steering, now electric, is light but precise and this 4WD wagon feels highly manoeuvrable; with a turning circle of 11.8m it's quite nimble.

The new hybrid set-up is aimed at performance rather than fuel efficiency and as before the Cruiser remains a comfortable open-road cruiser, smoothly tapping into oodles of power and torque when required, all managed smoothly through the 10-speed auto.

This Cruiser’s on-road ride and handling are composed but it is soft rather than dynamic. Its suspension – double wishbone, independent at the front and live axle and multi-links at the rear with coils all-around – soaks up most irregularities in any road surface.

Its ventilated disc brakes front and rear brought the big Cruiser to a controlled stop during our emergency-braking scenarios on test.

When it comes to off-roading, this LandCruiser benefits from handy 4WD gear some other Cruiser grades miss out on, namely Toyota’s swaybar-disconnect equivalent E-KDSS (electronic-Kinetic Dynamic Suspension System), front and rear differential locks, and adaptive variable suspension.

The E-KDSS set-up acts like an electronic active swaybar, adjusting tension on the front and rear sway bars to suit the terrain and driving conditions.

While it’s a high-value addition on-road – tightening them for better body control at higher speeds on sealed surfaces – it gives the vehicle a lot more flexibility in terms of wheel articulation off-road, offering full stretch on the axles when tackling off-road scenarios.

This hybrid 300 Series tackled all obstacles at our unofficial testing and proving ground without any strife; its top-tier power and torque levels are consistently delivered across a broad rev range and that 10-speed auto is never caught out, scrambling through ratios to find the sweet spot.

High- and low-range gearing are solid in the 300 Series, and the suite of driver assist tech, aimed at making off-road driving easier and safer, is comprehensive: the traction control system has been further fine-tuned over previous versions, and is now even more precise in application.

The 300’s multi-terrain select system gives you the option of cycling through driving modes – for example, Sand, Snow, Mud, Rocks and Dirt – to suit the terrain. When engaged, the modes adjust vehicle systems, throttle, engine output etc to best suit the conditions, driving style and terrain.

Off-road measurements and angles are on point for a large 4WD wagon. Ground clearance is 245mm, wading depth is 700mm, and approach, ramp-over and departure angles are 32, 25 and 25 degrees, respectively.

Besides that, whether it’s being able to access 790Nm of useable torque across a broad rev range, or relying on the LC300’s well-calibrated traction control, or if you are engaging front, rear and centre diff locks, this Cruiser is an almost unstoppable off-roader in the right hands.

Even without the diff locks engaged, this 300 conquers every obstacle you drive it at, through and over.

If you plan to use this 4WD wagon for anything more difficult than dry-track 4WDing in good weather then get more aggressive all-terrain tyres to replace the standard Bridgestone Dueler all-terrains (265/65 R18).

The GR Sport’s full-size spare is mounted to the underbody but it doesn’t impact running clearance.

The 300 Series can legally tow 750kg unbraked, and 3500kg braked.

Here, the Cruiser remains true to its old-school spirit – albeit with a tech edge – in the same way the Nissan Patrol Warrior does, while something like the Land Rover Defender is more spaceship than scrub explorer.

A lot of utes these days are aiming to be dual purpose vehicles, with passenger-amenable ride, handling, steering and powertrain combinations that mean you can use them for work and play.

The Great Wall? Well, it’s more work-oriented. That’s a nice way of saying you won’t want to subject your family to this truck, but your workmates? Too bad for them.

The ride is harsh without weight in the back, bucking over bumpy sections of road and jolting after a sharp edge.

The steering is light but requires a lot of turns lock to lock, and the turning circle is large. You need to keep that in mind when you’re parking, plus the vision from the driver’s seat isn’t as good as it could be.

The engine enjoys using every gear but first, but the manual shift action isn’t enjoyable and the torque on offer doesn’t come on smoothly. 

I will say this - with 750 kilograms in the back, the rear suspension didn’t sag very much at all. The Steed offers a big payload, and the chassis can cope with it.

What can’t cope with the weight is the engine - we had 750kg in the tray and four adults on board, and it was worse than sluggish. I struggled to get it moving from a standstill, revving harder than I usually would in a diesel-engined ute. There’s a lot of lag to contend with, and the engine simply doesn’t like low-speed moves at all.

But at higher speed it got into a groove, and the ride was actually really well sorted with mass over the rear axle. Plus the fact it has four-wheel disc brakes - unlike many of its newer, more high-tech rivals - means the braking performance was pretty promising, too.

There isn’t a lot of happy reading here.

The Great Wall Steed scored an abysmal two-star ANCAP crash test safety score when it was tested in 2016, though under the disclaimer that score applies to ‘4x2 petrol dual cab variants only’. That’s nasty, especially considering it has dual front, front side and curtain airbags as standard in dual cab form.

There is tyre pressure monitoring and rear parking sensors as standard, but a camera isn’t fitted as standard. There is no auto emergency braking (AEB) or any other advanced safety tech, either.

But it has ABS anti-lock brakes, electronic brake distribution, stability control, hill descent control and hill hold control. There are three-point seatbelt for all seating positions, and if you dare, there are dual ISOFIX child seat anchor points and three top tether points in both models.

The hybrid Cruiser is covered by Toyota’s five year/unlimited km warranty.

Servicing is scheduled for every 12 months or 20,000km (whichever occurs soonest) and costs are, at time of writing, $450 per appointment for the first five years or 100,000km (whichever occurs first).

Toyota Australia has more than 300 authorised service centres around the country.

Great Wall introduced a five-year/150,000km warranty in April this year, which is good for a challenger brand but doesn't push the boundaries for the ute segment. There is three years of roadside assist cover as well.

There is no capped price servicing plan, but the Steed requires maintenance every 12 months or 15,000km (following an initial six-month checkup).

Concerned about problems, issues, faults, common complaints, transmission or engine reliability? Check out our Great Wall problems page.