Toyota Land Cruiser vs Cupra Ateca

What's the difference?

The Sahara version of the LandCruiser 300 is an impressive large 4WD wagon: refined and comfortable on-road, and it adequately retains that renowned ’Cruiser capability off-road.

It's supremely comfortable seven-seater and has heaps of potential as a touring vehicle, but while there's plenty to like about the Sahara spec, the updated seven-seat GXL (up $2029, to $110,820 excluding on-road costs) offers a more appealing compromise between price and features, especially now that it has a cool box in the centre console, four-zone climate control (previously two), and eight-way power-adjustable driver’s seat (with lumbar support), among other additions.

The Cupra Ateca V is a much needed more affordable way into this small SUV while still offering a high-end feeling with plenty of standard features. Yes, the V isn't as high-powered as the VZx but it's still great to drive in the city and on the open road. Big on the inside and small on the outside the Cupra Ateca can perform urban and (small) family duties well.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The LandCruiser 300 Series in Sahara spec strikes a nice balance between practicality and prestige.

The Sahara's exterior has a distinctive LandCruiser appearance: chunky but modern-ish and ready to be fitted with Toyota genuine accessories or aftermarket gear.

The Sahara is 4980mm long (with a 2850mm wheelbase), 1980mm wide and 1955mm high. It has a listed kerb weight of 2620kg.

The Sahara’s exterior has that distinctive LandCruiser appearance, but modernised.

Otherwise, there are chrome exterior mirrors and door handles, and dynamic indicators front and rear that add to its overall quietly classy appearance.

The Silver Pearl premium paint on our test vehicle costs $675. Other paint choices include Glacier White, Ebony, Crystal Pearl, Graphite, Merlot Red, Eclipse Black and Dusty Bronze.

Once you know the Cupra Ateca V is closely related to the Volkswagen Tiguan and Skoda Karoq you can definitely see a resemblance. Still, all three have their own look with the Cupra clearly given the role of being the fierce, sporty one. 

While the Ateca V doesn’t have the same menacing styling as the VZx, it’s definitely a seriously sporty looking SUV with its 19-inch alloys, aggressive front bumper, triangular LED running lights and blacked out wing mirrors, roof rails and CUPRA lettering across the tailgate. 

The bronze Cupra logo really signals the sporty intent of this brand and I’ve been told on more than one occasion that it looks like a biohazard symbol by people confused by what it is I’m driving. According to Cupra the blade-like design represents “the sense of belonging to a clan”. 

Measuring 4381mm long, 1841mm wide and 1625mm tall with 2630mm wheelbase the Ateca V is about 15cm shorter in length than a Tiguan, but as you’ll see in the practicality section the interior dimensions might be larger than you think.

The Ateca V’s cabin is full of dark-coloured materials with black leather upholstered sports seats and steering wheel. In the same way it feels like Batman designed the exterior the interior it has a ‘Made in Gotham City’ feel with a brooding style incorporating high quality textures and surfaces.

There's a sense of familiarity in the 300’s cabin – it's a functional yet premium space – and it's an easy cabin in which to become instantly comfortable.

The driver gets a heated and power-adjustable steering wheel, and ventilated, heated and power-adjustable seat (with power lumbar adjustment), while the front passenger gets a ventilated, heated and power-adjustable seat.

All seats are leather-accented, comfortable and there are soft-touch surfaces throughout the interior.

The Sahara's 12.3-inch multimedia touchscreen is a main feature in the cabin and it's easy to use, now with wireless Apple CarPlay and Android Auto, and there's a wireless charging pad near the shifter. There are USB-A and USB-C charging points upfront.

The centre console houses a cool box and its lid can be opened from either side, so driver or passenger can access whatever is inside.

And – will wonders never cease? – the Sahara has a powered sunroof (aka moonroof).

There are the usual storage spaces, cupholders, receptacles in the doors for bottles, and myriad other spaces for the stuff that you carry every day.

Second-row seats are in a 40/20/40 split-folding configuration, and the third row is a power-folding arrangement that stows away forwards and flat.

The Sahara's cargo space, when all seven seats are in use, is a listed 175 litres (VDA) behind the third row, increasing to 1004 litres when the second and third row are stowed away.

The rear cargo area has a 220V/100W inverter and four tie-down points.

The Ateca V is only about 4.4m long which is a lot shorter than a Kia Sportage, Nissan X-Trail or Subaru Forester, which are truly mid-size SUVs. So, the Ateca is a small SUV but on the larger side compared to say a Volkswagen T-Roc.

Despite its fairly diminutive exterior proportions the Ateca V has excellent storage and is remarkably spacious. If you have a young, small family and want a five-seater SUV big enough for them but small enough to make urban driving easy the Ateca V ticks both boxes.

Up front there are the gigantic door pockets, two cupholders, a decent-sized covered centre console bin and under-dash storage with wireless phone charging and two USB ports.

The second row is incredibly spacious for a small SUV with so much room for me at 189cm tall to sit behind my driving position. Headroom is excellent, too.

There are also cupholders in the fold-down armrest, two USB ports and big door pockets.

The back door apertures are tall and wide which makes getting little kids in and out of their car seats easier for parents.

A 485L cargo capacity is large for the class and under the boot floor is a space-saver spare wheel.

The Ateca model now has a lower priced grade called the V and it lists for $51,990. That’s more than $10K less than the top-of-the-range VZx  which has been out for a couple of years and lists for $63,490.

The Ateca V might be less expensive but the features list is still impressive. Coming standard are 19-inch alloy wheels, sports bumpers, LED headlights, running lights and puddle lights. There’s a proximity key and power tailgate with gesture control, too. 

Inside black leather upholstery is standard, so are heated front seats and steering wheel, there’s dual-zone climate control, a power driver’s seat, a 9.2-inch media display with wireless Apple CarPlay and Android Auto and wireless phone charging. 

As for options, you can have a panoramic sunroof for $1850 and premium metallic paint for $490.

There’s also the optional 'Tech Package' for $2950 bringing a Beats stereo system and a 360-degree camera. But the best thing about the pack is it also adds dynamic chassis control which adds adaptive suspension, so when you select 'Comfort' mode the suspension becomes softer, and in 'Sport' mode the suspension firms for better handling.

Rivals to the Ateca V include the Lexus UX and Volvo XC40 but also its Volkswagen Group cousins such as the Skoda Karoq and VW Tiguan R-Line.

The Sahara has the 300 line-up’s 3.3-litre V6 twin-turbo diesel engine, producing 227kW at 4000rpm and 700Nm from 1600 to 2600rpm.

It has a 10-speed automatic transmission, high- and low-range 4WD, as well as a centre diff lock.

What it also has is a handy array of 4WD-focussed driver-assist tech onboard, which includes crawl control, downhill assist, hill-start assist, multi-terrain select, multi-terrain monitor with panoramic view, and active traction control (A-TRC). 

It also has what’s called turn assist which, when activated through crawl control, helps to reduce the 300’s turning radius by braking the inside rear wheel – and while it initially seems like a bit of a novelty, this feature may come in very handy if you have to work your way through especially narrow and twisty bush tracks.

The Ateca V has a 2.0-litre turbo-petrol four-cylinder engine making 140kW and 320Nm. That’s a step down in output compared to the VZx’s 221kW and 440Nm, but the V doesn't feel underpowered.

A seven-speed dual clutch automatic transmission shifts gears lighting fast with the drive going to all four wheels. Yes, it’s all-wheel drive.

Official fuel consumption is listed as 8.9L/100km on the combined cycle.

I recorded 12.4L/100km on this test, which is reasonable considering I did a solid half-day of low-range four-wheel driving, book-ended by 100km of highway driving.

The Sahara has an 80-litre main fuel tank and a 30L sub-tank (totalling 110-litre fuel capacity) so, going by my on-test fuel-use figure (12.4L/100km), you could expect a driving range from a full 110 litres of almost 890km.

Cupra says that after a combination of open and urban roads the Ateca V should use 7.1L/100km. That’s not hugely fuel efficient and urban consumption of 8.6L/100km will mean higher fuel bills than a hybrid SUV of this size.

On the launch we saw a fuel consumption average of 7.7L/100km and that’s after city roads, motorways and country roads.

Once we have the Ateca V in our CarsGuide garage we’ll be able to perform a real-world test of its fuel consumption.

The Ateca V has a 55-litre fuel tank and requires 95 RON premium unleaded petrol. Theoretical driving range is around 775km.

The Sahara is quiet and well-behaved on-road.

Steering is light and responsive and, with a 11.8m turning circle, this big 4WD feels nimble in the bush, even on tight tracks or pinched approaches to hills or creek crossings.

The V6 offers up plenty of power and torque, and that’s smoothly managed through the 10-speed auto.

Ride and handling are well sorted but, this being a LandCruiser, it’s soft and comfortable, rather than dynamic.

Its suspension – double wishbone, independent at the front and live axle and multi-links at the rear, with coils all-around – manages to soak up most imperfections in the road surface.

The 300 Series' brakes – ventilated discs all-around – brought the big Cruiser to a controlled stop during two emergency-braking scenarios.

The Sahara does miss out on some of the handy 4WD gear featured in the two higher grades (Sahara ZX and GR Sport), namely Toyota's sway-bar-disconnect equivalent electronic Kinetic Dynamic Suspension System (included onboard the GR Sport), front and rear differential locks (GR Sport), adaptive variable suspension (Sahara ZX and GR Sport) and a rear torque-sensing limited-slip differential (ZX).

But ultimately, unless you're really going all-out to break your Cruiser while 4WDing, then the Sahara has enough old-school and new mechanicals and driver-assist aids to get you through the majority of off-road challenges.

Put it this way: we managed all obstacles at our testing ground without any strife.

The V6 produces more than enough power and more torque – up 27kW and 50Nm over the V8 – and that power and torque is consistently delivered across a broad rev range.

The 10-speed auto is a clever match for this engine, making for a smooth pairing, never floundering through ratios in an attempt to find the sweet spot; it’s always pretty close to bang-on.

High- and low-range gearing are solid in the 300 Series, and the Cruiser has a 50:50 centre diff lock.

There’s also a comprehensive suite of driver-assist tech onboard aimed at making your off-roading escapades easier and safer.

The traction control system has been well calibrated and is quite seamless in its application.

The 300's multi-terrain select system includes driving modes such as Sand, Mud and Rock to suit the terrain you're on. These modes adjust various vehicle systems – including throttle control, engine output, and transmission response – to give you the best chance possible of tackling every off-road obstacle safely and in a controlled fashion.

Off-road measurements and angles are decent: ground clearance is 235mm, wading depth is 700mm, and approach, ramp-over and departure angles are 32, 21, and 25 degrees, respectively.

As well as its dialled-in off-road traction control and all of those driving modes, it has handy tech such as crawl control, which works like a low-speed cruise control.

Its tyres are the only real flaw in the 300 Series’ off-road set-up, as its standard Bridgestone Dueler all-terrains (265/65R18) are better suited to dry-track, light-duty 4WDing in good weather than taking on any hardcore 4WDing.

In terms of towing capacity, the 300 Series can legally tow a 750kg unbraked trailer, and the industry-standard of 3500kg braked for large 4WD wagons.

The launch of the Ateca V saw us drive the V and the VZx back-to-back, which highlighted how good the V is for the money when it comes to its on-road performance.

The 2.0-litre engine is superbly responsive with loads of torque for such a small petrol SUV, while the dynamics were equally impressive on winding country roads. Even when those roads occasionally and suddenly turned from bitumen to dirt at 100km/h excellent all-wheel drive traction kept everything under control.

The Ateca V we tested has the optional Tech Package fitted which adds dynamic chassis control and adjusts the suspension in the Comfort drive mode setting to a softer level compared to the firmer level in Sport. The ride in any mode, however, is comfortable with great handling. 

As standard the Ateca V is given sports suspension and after a quick sample of the Ateca V with this set-up I also found the ride to be comfortable and composed.

There's good visibility even through the rear window, along with nicely weighted accurate steering and a good pedal feel under my feet make the Ateca V effortless and enjoyable to drive.

The Cupa Ateca V hasn’t been tested by ANCAP and the Euro Ncap result of five stars (which is the maximum) has now expired because it was so long ago (2016).   

Still, while much of the safety tech isn’t as cutting edge as some new SUVs , there’s AEB, adaptive cruise control, lane keeping assistance, rear traffic alert plus front and rear parking sensors. 

The airbag count runs to seven, including a front centre bag to minimise head clash injuries in a side-impact.

For child seats there are three anchor points and two ISOFIX mounts in the back.

The LandCruiser 300 Sahara is covered by a five-year/unlimited-kilometre warranty, which is par for the course in the mainstream market. Owners may extend the engine and driveline warranty to seven years by adhering to service schedules.

Service intervals are scheduled for every six months or 10,000km, whichever comes first. Those timings are shorter than the more usual 12 months/15,000km.

Capped-price servicing applies to the first 10 services at a cost of $420 each (correct at time of writing).

The Ateca V is covered by Cupra’s five-year, unlimited-kilometre warranty, with servicing needed every 15,000km or annually.

You can buy a five-year service plan for $1990 - which isn’t overly pricey.