Subaru Impreza vs GWM Ora 5

What's the difference?

For over thirty years, the Subaru Impreza has been an icon on Australian roads.

If you’re a member of the ‘PlayStation generation’ like me, there’s a very good chance you slapped P plates on one as your first car.

For Subaru the Impreza is more than that. Along with its WRX performance variant, it's the car which put Subaru on the map, raising it from a relatively unknown Japanese automaker to a global household name.

Things change, though, and despite 30-plus years of history as a beloved nameplate, the Impreza has gone from a best-seller to tumbling down the sales charts as buyers shuffle into small SUVs rather than hatchbacks or small sedans.

The question we’re looking to answer today is what this new-generation Impreza has to offer in 2024, and whether it is still worth a look.

Read on to see what we found.

GWM’s second attempt at launching the Ora brand in Australia seems much better planned than the first.

While the electric Ora hatchback wasn’t expensive, divisive styling and some messy ergonomics plagued what felt like an undercooked model both in terms of dynamics and packaging.

So this, the 2027 GWM Ora 5 SUV, is ‘take two’.

It arrives with similar pricing but updated tech, more features and an Australian ride and handling tune.

Can this ensure GWM’s cutesy electric car brand is taken seriously and help it catch up to its cousins Haval, Tank and Cannon?

We drove a Flamingo Pink example from inner-Melbourne out into the scenic Yarra Valley for its Australian launch to find out.