Subaru Impreza vs Hyundai Veloster

What's the difference?

For over thirty years, the Subaru Impreza has been an icon on Australian roads.

If you’re a member of the ‘PlayStation generation’ like me, there’s a very good chance you slapped P plates on one as your first car.

For Subaru the Impreza is more than that. Along with its WRX performance variant, it's the car which put Subaru on the map, raising it from a relatively unknown Japanese automaker to a global household name.

Things change, though, and despite 30-plus years of history as a beloved nameplate, the Impreza has gone from a best-seller to tumbling down the sales charts as buyers shuffle into small SUVs rather than hatchbacks or small sedans.

The question we’re looking to answer today is what this new-generation Impreza has to offer in 2024, and whether it is still worth a look.

Read on to see what we found.

Giant carmakers seem like pretty sober sorts of places. Everything goes through endless committees, every decision has to be signed off, sent in, sent back, subjected to endless scrutiny to make sure it will make money.

Sometimes, a brand will do something odd like BMW's i3 which is like sending up a flare to get people talking.

Hyundai, for many years, seemed to be trying to emulate Toyota. After a brief flourish in the '90s when it did for curves on cars what Kim Kardashian did for curves on grubby internet sites, the company lost its bottle and tried to go full mainstream. Never go full mainstream, that's for the old folks.

Then, out of the blue, came the Veloster. It's probably one of the most wilfully weird cars in decades (apart from various Citroens, but that's a special case).

One long door on the driver's side, two shorter doors on the passenger side. When BMW did something similar with the Mini Clubman, right-hand drive markets didn't get their own version of the kerb-side door, but Hyundai isn't like that.

Making the Veloster properly in right-hand drive is a wonderful gesture from a company that worked out being itself was a better idea than being Toyota.