Subaru Impreza vs Hyundai Veloster

What's the difference?

The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.

The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.

This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.

Another good bit of Berry wisdom was the idea that the Turbo is the sweet spot of the range. While the Premium is indeed packed with goodies, they're not must-haves - the Turbo has everything you need while the Premium adds the wants.

So, at its core, this Turbo Premium is good warm hatch fun in a wacky, head-turning body, wrapped around a good cabin that could be a little less plasticky. Best of all, the fun design matches the fun-to-drive personality. It's a thoroughly modern Hyundai and I want (even more) to drive the full-fat bonkers N version we look like we're not going to get.

Over the years the Impreza has changed in its design and intention so much.

Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.

For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.

It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.

Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.

It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.

Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.

You do not have to find the Veloster pretty to think it's cool. You can see echoes of the i30 donor car that lurks under the more interesting metal, with a big grille, sharper headlights and plenty of black bits to up the aggro for the Turbo model.

The rear bumper sports a pair of drainpipe-sized exhausts that aren't afraid to bellow a bit.

It's different from right to left in profile, with the rear door almost disappearing into the rear haunches on the passenger side. The high rear glass may not be great for seeing out of but it helps keep the Veloster identifiable and influential - there are more than a few cars getting about sporting a similar high rump with big lights.

The cabin is, like its predecessor, fairly restrained and very i30-like. It's all put together very well and is only let down by the centre console's plastics being a bit hard, scratchy and insubstantial.

Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.

Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.

It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.

Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.

Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.

Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.

The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.

Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.

Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.

Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.

I think the Veloster is very clever. M'colleague Richard Berry thinks the third door is a bit silly - say, like a third armpit. I'm of the opinion it's an exceptionally clever solution to a problem: how do I have a funky car without throwing the baby out with the bathwater?

Something like a three door hatch (yes, I know they're out of vogue) makes moving people about difficult even if you only do it occasionally. The Veloster's third door provides relatively easy access to the two back seats for people under about 150cm, and you can get okay access to a baby seat. Try that in an 86.

The new door aperture is quite a bit bigger than the old car and there is a bit more rear headroom which I'd still call marginal for my 179cm frame. Leg and knee room are okay, sitting behind my own driving position.

The boot is a useful if not staggering 303 litres. You have four cupholders across the two rows and door pockets in the front doors. Ahead of the gear selector you'll find a tray with the Qi charging pad and two USB connections, but only one will work with the stereo and is marked as such.

Remarkably, Hyundai has just dropped the second-generation Veloster in Australia. I was convinced it would be a one-hit wonder, but here we are with the replacement for the SR Turbo of the first-generation, the $41,990 Veloster Turbo Premium with a seven-speed dual-clutch auto transmission.

It also has 18-inch alloys with sticky Michelin Pilot Sport 4 tyres, an eight-speaker stereo, sat nav, electric windows and mirrors, keyless entry and start, climate control, reversing camera, rear parking sensors, auto LED headlights, auto high beam, auto wipers, heated and ventilated electric front seats, sunroof, Qi wireless charging pad, head-up display, leather trim and a space-saver spare.

A 7.0-inch screen on the dash runs the media system, with a sat nav, Apple CarPlay and Android Auto. It all works very nicely and the generally ho-hum Infinity speakers do a solid if unspectacular job of filling the cabin with noise.

The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.

The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.

Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.

The 1.6-litre turbo-petrol four-cylinder is a familiar sight in Hyundais, in this case offering up 150kW at 6000rpm and 265Nm between 1500 and 4500rpm, which is a nice wide torque curve. Power goes to the front wheels via a seven-speed dual-clutch automatic transmission.

Performance is swift rather than startling, with the Veloster's 1350kg cracking the ton in the 7.1 seconds, 0.6 seconds quicker than the manual.

One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.

In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.

Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.

Hyundai claims you'll get 6.9L/100km on the combined cycle. As ever, Hyundai is unusually close to real world figures, with my indicated average landing at a very respectable 8.2L/100km in a fairly urban kind of week.

Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.

This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.

The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.

This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.

This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.

The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.

It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.

It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.

I was fortunate enough to have some time on my hands, so I volunteered to take the base spec Veloster to Hyundai to swap into the Turbo. And look, it's fine, but in the same way the second-to-last-Celica was fine - nothing to write home about, more show than go. Comfortable, quiet, hatchy.

And the Turbo is many of those things. Except, as in the i30, when you step up to the turbo engine it wakes up a chassis that is truly terrific.

While it rides really, really well, it also piles through corners with even more enthusiasm than a similarly powered i30 N-Line, which is no slouch.

The Veloster is lower and slightly lighter, adding to the fun. And it doesn't spend half the time hitting the bump stops like the old car.

There are almost no duds in the Hyundai range when it comes to ride and handling, but the steering is in another league compared to the outgoing model's.

It's quick and points the car where you want, the front end digging in and tracking clean and true. It's terrific fun.

But, like just about every other Hyundai, its compliance and daily drivability is super-impressive. Only bad roads upset the rear suspension but the front is largely unflappable.

Flappable is the dual-clutch transmission. It occasionally hunts around looking for a gear and I spent a lot of time pulling the paddles to get it to do the right thing.

It was particularly recalcitrant downshifting without manual intervention, no matter what drive mode I chose. It can also clunk a bit when it's confused. I reckon I'd take Richard's advice and stick with a manual.

This Veloster arrives with six airbags, ABS, stability and traction controls, lane keep assist, blind spot warning, rear cross traffic alert, forward collision warning and forward AEB with pedestrian detection.

Although not rated by ANCAP at the time of writing, the Turbo and Turbo Premium are likely to score a maximum five stars.

The lower grade - as with other newer Hyundais with the lower spec AEB - is probably going to drop a star.

Both rear seats score an ISOFIX and top tether anchor point.

Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.

There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.

The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.

As always, Hyundai's solid five year/unlimited kilometre warranty is along for the ride. Slightly annoyingly, you'll need to return to your dealer every 12 months or 10,000km for scheduled service and prices are capped.

Four of the five services cost $299 with the fourth year at $375. Over the first five services, you'll average $314.