Subaru Impreza vs GWM ORA

What's the difference?

For over thirty years, the Subaru Impreza has been an icon on Australian roads.

If you’re a member of the ‘PlayStation generation’ like me, there’s a very good chance you slapped P plates on one as your first car.

For Subaru the Impreza is more than that. Along with its WRX performance variant, it's the car which put Subaru on the map, raising it from a relatively unknown Japanese automaker to a global household name.

Things change, though, and despite 30-plus years of history as a beloved nameplate, the Impreza has gone from a best-seller to tumbling down the sales charts as buyers shuffle into small SUVs rather than hatchbacks or small sedans.

The question we’re looking to answer today is what this new-generation Impreza has to offer in 2024, and whether it is still worth a look.

Read on to see what we found.

When the GWM Ora showed up in Australia last year, it seemed to rely somewhat on its divisive cutesy looks and sub-$40K entry price to draw attention - and to some extent it worked.

Convincing Australians to buy an electric car is hard enough for any car company, let alone one that doesn’t have the brand cachet of Tesla or the traditional companies.

But an entry price under $40,000 doesn’t apply here, this is the GWM Ora GT: the top of the range for the small electric car.

It’s just had a massive price cut, but is it worth paying more than $10,000 over the price of a base Ora for some extra goodies when simplicity and fun styling was the original selling point?