What's the difference?
For over thirty years, the Subaru Impreza has been an icon on Australian roads.
If you’re a member of the ‘PlayStation generation’ like me, there’s a very good chance you slapped P plates on one as your first car.
For Subaru the Impreza is more than that. Along with its WRX performance variant, it's the car which put Subaru on the map, raising it from a relatively unknown Japanese automaker to a global household name.
Things change, though, and despite 30-plus years of history as a beloved nameplate, the Impreza has gone from a best-seller to tumbling down the sales charts as buyers shuffle into small SUVs rather than hatchbacks or small sedans.
The question we’re looking to answer today is what this new-generation Impreza has to offer in 2024, and whether it is still worth a look.
Read on to see what we found.
Chinese newcomer GAC couldn’t have timed the arrival of its Aion UT in Australia any better.
At the time of writing, we were in the midst of another Middle East-related fuel crisis, and more buyers than ever before were considering switching to their first electric car.
It’s a good thing there hasn’t ever been a better time to buy one, especially with price tags getting lower and lower thanks to keen new players like GAC.
The Aion UT, which is a vaguely Corolla-sized hatchback is now one of the most affordable new EVs on the market, and aims to outfox its primary rivals, like the BYD Dolphin and GWM Ora.
But, as you may have figured out by now, newcomer brands can come with their fair share of quirks. So, is the Aion UT the affordable hatchback it needs to be? We went to its Australian launch to find out.
The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.
The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.
This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.
The Aion UT is a cleverly-specified little hatchback and a great entry-point into electric motoring. The software needs a bit of work from a usability perspective, plus the spongy ride and cutesy styling might not be for everyone.
However, with strong points including driving range, cabin space and value, there’s even a pitch for it in some cases to be an only car compared to most of its price rivals, which are more likely to be thought of as a second car runabout in a two-car garage.
The pick of the range is definitely the entry-level Premium. It comes in at a headline-grabbing price with specs to blow rivals out of the water, while only missing out on a few luxuries.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Over the years the Impreza has changed in its design and intention so much.
Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.
For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.
It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.
Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.
It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.
Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.
GAC tells us the UT hatch was designed in Milan, Italy, but it also isn’t ashamed of the Chinese influence on its overall appearance, like the ultra-short bonnet and Chinese city-car style face.
Along the side it has a modern, aerodynamic profile, and the ultra-short overhangs and long wheelbase maximise the amount of room for batteries under the floor and interior space.
The rear feels a lot like a modern Mini, with its bulbous tailgate and protruding light clusters, spiced up with a sporty spoiler piece jutting out.
It’s not a bad looking thing and it’s available in an array of fun colours.
On the inside it seems to follow the established rule-book of Chinese automakers, with plush trims, big screens with minimal physical buttons as well as a contemporary two-spoke steering wheel.
There’s a trendy floating console which hosts the cupholders and wireless charger on the Luxury grade, and an array of interesting patterns and textures through the doors and dash which you wouldn’t have once seen on a car at this price-point.
However, it is worth noting that while the seats are quite nice, and the steering wheel is a stand-out touchpoint, the trims on the doors and across the dash-top are hard plastics, more so than some of this car’s rivals.
Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.
Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.
It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.
Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.
Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.
Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.
The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.
Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.
Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.
Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.
In terms of interior space, the Aion UT stands out with its spacious cabin. At 182cm tall, I am easily able to find a comfortable seating position, and visibility out the front sides and rear, while not as good as some small SUVs, isn’t bad.
There’s lots of headroom, and while I mentioned the hard plastic door cards before, there’s enough padding everywhere your elbows are going to touch to make it feel a bit nicer than perhaps it is.
The main drawback of this car for me is the lack of tactile buttons and the frustrating software.
The main screen isn’t particularly well utilised, being taken up by either a background or the navigation map, with an array of typically small shortcuts across the bottom for important features like the climate control or settings menus.
You can pre-set a few information panels which sit above the shortcut bar as in many rival cars and there’s also a shortcut tray which can be hosted on the driver’s side and configured with a variety of shortcuts and settings.
It’s just a bit clumsy to use, and the array of poorly-labelled settings menus for things like active safety equipment feel needlessly complicated.
I’d love to see this car with physical controls for climate and multimedia to make it easier to live with.
Up front the storage is decent. There are big pockets in the doors and a large storage tray between the driver and front passenger thanks to a flat floor. There’s also a slightly weird storage box under the touchscreen which has a net inside, good for more delicate objects you don’t want flying around the cabin.
On the floating console there are two cupholders which are a bit too shallow for my liking, and the wireless charger feels almost pointless because its made of a hard plastic, so your phone just slides right off in the corners. The cabled outlets are hidden beneath which allows for tidy cable management and the centre armrest console box is a healthy size.
The rear seat is comparatively basic, although touches on the key points. Its main advantage is how generous the space is. My frame was able to fit behind my own driving position with heaps of room for my knees, and just enough room for my head despite the dip in the roof for the sunroof shade in the Luxury-grade car we tested. There may be even more headroom in the base car.
The flat floor makes the space useful even for three across in a pinch and there’s a drop-down armrest with (again, shallow) cupholders. There are pockets on the back of both front seats and smallish pockets in each door. The array of soft trims continues, too, and the back of the centre console features a partially adjustable air vent. Luxury spec cars get a single USB rear power outlet.
As with many Chinese cars in this segment, the generous rear seat space comes at a cost to the boot. It measures just 321 litres, which is slightly smaller than its main opponents in this category, although larger than some hatchbacks like the Toyota Corolla, for example.
It has its advantages, though. The floor is two-tiered, and can offer a flat load area with the rear seats folded down, or a deeper boot in its lower position. Underneath there’s a cutaway good for charging equipment and the tyre repair kit (sorry, no spare wheel in here).
Unlike some EVs, the Aion UT doesn’t get a frunk (front boot) for additional storage.
Now in sixth-generation form, the 2024 Impreza range has been trimmed down to just one hatchback bodystyle and three trim levels - the base L, mid-spec R, and top-spec S.
True to Subaru form these variants are all priced quite close together, and the base L comes with pretty much all the kit you’ll need, with the R and S grades adding mainly luxuries to the equipment list.
Now starting from $31,490, before on-road costs, the Impreza is not as affordable as the previous-generation version, and while it manages to pack a relatively high level of standard equipment, some of its key rivals are a bit cheaper in a segment where every dollar matters.
For example, you can get into a hybrid version of Toyota’s Corolla (Ascent Sport Hybrid - $32,110) for similar money to the entry level 2.0L, the Kia Cerato can be had for under $30,000 (Cerato S Auto - $27,060) while the outgoing Hyundai i30 is significantly cheaper in its most basic trim level (i30 Auto - $26,000).
What might make you think twice is the Subaru’s standard all-wheel drive, where all of its rivals are front-wheel drive, but in an environment where fuel costs are high, I can understand why people would prefer to see a hybrid version instead.
Unlike the Impreza’s Crosstrek small SUV relation, there’s no ‘e-Boxer’ hybrid variant.
Still, standard equipment is high even on the base 2.0L. Included are 17-inch alloy wheels, LED headlights, a massive 11.6-inch multimedia touchscreen with wireless Apple CarPlay and Android Auto and you even get a matching wireless phone charger.
Elsewhere the base car gets cloth seats with manual adjustment, a plastic steering wheel, analogue instrument cluster with a small digital display, and importantly, the majority of Subaru’s very good active safety equipment is standard.
So, what do you get for stepping up the range? At $34,990, the 2.0R adds premium cloth seat trim, additional charging ports in the rear, eight-way power adjust for the driver, heated front seats, a leather steering wheel and shifter, steering responsive LED headlights, and LED fog lights.
At the top of the range, the $37,990 2.0S adds a 10-speaker audio system, built-in sat-nav, an electric sunroof, and synthetic leather seat trim.
The cabin tech, safety, and standard all-wheel drive are the real draws, but you have to want them. The Impreza isn’t the stellar value buy it once was.
The GAC Aion UT starts from $31,990, before on-road costs, for the entry-level Premium grade, which makes it the third-most affordable EV you can buy in Australia after the city-sized BYD Atto 1 and the entry-level version of the BYD Dolphin.
It sits closer to price-parity with the GWM Ora, but is significantly more affordable than the rear-drive MG4 and more spec-competitive top-grade BYD Dolphin.
The bigger threat to the Aion UT is that a lot of buyers will be willing to spend slightly more to get into one of the most affordable electric small SUVs, like the BYD Atto 2 or Jaecoo J5.
Still, GAC makes a solid pitch for its hatch, which offers a higher spec level than its most direct price rivals.
For example, the Aion UT is more powerful than the entry-level Dolphin and Ora while offering a higher level of interior equipment.
Even the just-arrived front-drive MG4 Urban also starts at $31,990, but that’s for a version with significantly less driving range.
In fact, I’d go so far as to say the entry-level version of the Aion UT (the confusingly-named Premium) is probably the pick of the two variant range.
Standard equipment levels on this car include 17-inch alloy wheels, LED lighting all around, synthetic leather interior trim with heated and power adjust front seats, a 14.6-inch multimedia touchscreen with online connectivity and built-in nav as well as wireless Apple CarPlay and Android Auto.
There’s also an 8.88-inch digital instrument cluster, heated steering wheel and the full array of safety kit.
With the same power and battery size, this leaves only arguably unnecessary luxuries for the Luxury grade, like a wireless phone charger, ventilated driver’s seat, auto dimming rear vision mirror with auto power folding wing mirrors, a powered tailgate and of course, a panoramic sunroof (with shade!).
The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.
The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.
Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.
The Aion UT has a front-mounted electric motor producing 150kW/210Nm. That’s plenty punchy for any hatchback at this price, and I like the way the brand hasn’t messed around with a sub-100kW motor in the base variant to push prospects towards the top-spec car.
It’s more powerful than all of its closest rivals and at the time of writing you’ll have to spend four to six thousand dollars more to get into something equivalent from BYD, Chery, Jaecoo, Leapmotor or MG.
It even has a claimed 0-100km/h sprint time as low as 7.3 seconds.
One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.
In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.
Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.
The Aion UT has a 60kWh lithium-iron phosphate (LFP) battery pack, which grants it a WLTP-certified 430km of driving range.
That’s more than its closest rivals, like the entry-level Ora Standard Range (310km), BYD Dolphin Essential (410km) or BYD Atto 2 (345km).
Claimed efficiency is 16.4kWh/100km and the car I tested returned a consumption of 14.0kWh/100km over a 130km route of mixed conditions, which isn’t bad at all.
Charging speeds are less impressive, but realistically appropriate for the relatively small battery. The peak DC charging capacity of 87kW means a charge time which the brand quotes at 24 minutes, but this is from 30-80 per cent. Expect closer to 40 minutes for a 10-80 per cent charge.
AC charging is decent, at 11kW. This should have you charging from 10-80 per cent between four and five hours.
Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.
This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.
The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.
This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.
This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.
The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.
It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.
It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.
The drive experience can be where a lot of Chinese cars fall down but I walked away less frustrated by the Aion UT.
That’s not to say it will behave as you might expect a low-slung hatchback to. The suspension, for example, is extremely soft as it maintains its original Chinese-market state-of-tune.
This makes the car waft over imperfections on city roads. And in that sense it offers supreme ride comfort in the scenarios it was designed for. However, at the extremes, like some speed bumps, or particularly deep pot holes there can be a surprisingly violent re-bound sending a thud through the cabin.
The other trade-off for soft suspension is less body control. I was surprised to find that the Aion UT holds it together mostly well on a flat country B-road, but when undulations and big dips introduce themselves, the soft suspension can be too slow to react, making the car lose confidence in higher-speed open road scenarios we’re more used to in Australia.
The steering, like many electric cars in this category, is relatively heavily electrically assisted. This makes it light and easy to adjust at low speeds for easy park and maneuverability in the confines of a city. It loses a little bit of road-feel at higher speeds but the Aion UT’s steering is far from the least connected I’ve experienced recently.
One thing it can’t be criticised for is a lack of power. With 150kW instantaneously available the Aion UT has some serious poke and while the ChaoYang tyre package is tuned more for efficiency than grip, it’s again not one of the worst I’ve driven with.
One thing which helps the whole experience along is this car’s hatchback layout. With the weight of the battery low and squat and the wheels all the way out to the edges of the frame, the Aion UT inherently handles decently compared to an electric crossover or small SUV.
Like all Chinese cars, the UT has a host of occasionally frustrating driver aids, which you can read about in the Safety section below. While I was inclined to turn some of the features off after testing them, the alerts are relatively quiet and non-invasive.
Is the UT any good to drive? It’s not bad for the segment, I was largely pleased with how it handled and the power on offer, and while it still has its annoyances, they’re not big deal-breakers.
The MG4 rear-drive is a better allrounder, while the GWM Ora isn’t as good. I’d say it’s on par with the BYD Dolphin, but they excel in different areas. The Dolphin's a bit sharper in terms of handling but the Aion UT is more comfortable.
The majority of active safety equipment is standard across all three Impreza variants including auto emergency braking up to freeway speeds with reverse auto braking, lane support systems, blind-spot monitoring with rear cross-traffic alert, traffic sign recognition, lead vehicle start alert, driver attention alert, and adaptive cruise control.
Stepping up to the 2.0R or 2.0S nets you the front parking camera for a 360-degree parking suite, and high-beam assist for the LED headlights.
Expect the usual traction, brake, and stability controls, alongside the more modern torque vectoring system and an impressive suite of nine airbags. The new Impreza is yet to be rated by ANCAP.
As with many Chinese cars the list of active safety equipment is long but that doesn’t mean it’s particularly well calibrated.
Standard gear includes the key stuff like auto emergency braking (AEB), lane keep assist, blind-spot monitoring, rear cross-traffic alert and adaptive cruise control. There are also rarer features for an affordable car like this including traffic sign recognition, door open warning, auto high beams and front cross-traffic alert.
On the parking front you get a 360-degree parking camera view as well as front and rear proximity sensors.
There's also an annoying driver monitoring system and one I haven’t seen much in the form of an occupant warning system, which seems to imagine you’re not wearing a seatbelt when you are.
It’s not the only safety system I found myself reaching to turn off. The lane keep assist could occasionally be a bit heavy-handed and the traffic sign alert was typically frustrating. This, sadly, is what we’ve come to expect from these types of systems from many Chinese automakers.
It’s not the most annoying system I’ve used, though, and the alerts are quiet enough and far enough apart that they aren't as intrusive as they can be in some rivals. You can also adjust the tolerance of some of the systems in the (needlessly complicated) menus to make them less annoying.
At the launch, the Aion UT was yet to be rated by ANCAP.
Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.
There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.
The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.
GAC covers this electric hatch with an eight-year and unlimited kilometre warranty, while the brand’s “magazine battery 2.0” is covered by a separate eight-year and 200,000km warranty. Five years of roadside assistance is included.
The Aion UT needs to be serviced once a year or 15,000km. The service price schedule extends all the way out to 240,000km with yearly visits costing between $199 and $640 but for the life of the warranty the average yearly cost comes in at $352.
There are currently 19 GAC dealers in Australia, confined mainly to Melbourne, Sydney and Brisbane with a single store in Perth and an outlier in Cairns. No representation yet in Tassie, Canberra, the Northern Territory or SA.