Subaru Impreza vs Kia K4

What's the difference?

For over thirty years, the Subaru Impreza has been an icon on Australian roads.

If you’re a member of the ‘PlayStation generation’ like me, there’s a very good chance you slapped P plates on one as your first car.

For Subaru the Impreza is more than that. Along with its WRX performance variant, it's the car which put Subaru on the map, raising it from a relatively unknown Japanese automaker to a global household name.

Things change, though, and despite 30-plus years of history as a beloved nameplate, the Impreza has gone from a best-seller to tumbling down the sales charts as buyers shuffle into small SUVs rather than hatchbacks or small sedans.

The question we’re looking to answer today is what this new-generation Impreza has to offer in 2024, and whether it is still worth a look.

Read on to see what we found.

Kia has launched a new small sedan - the K4 and it replaces the popular Cerato model for our market. A hatchback sibling arrives sometime later this year as a contender against the Toyota Corolla.

With a design that's sharper and far sportier-looking than the model it replaces, will it prove to be as successful?

We're in the flagship GT-Line grade to see what this new sedan has to offer and whether it's a good fit for urban dwellers who don't want another SUV.