Subaru Impreza vs Kia K4

What's the difference?

The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.

The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.

This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.

The new Kia K4 GT-Line has a lot to offer - an interesting design, lots of features and a pleasant driving experience. It’s not without its quirks and there are times when a more powerful engine may have improved it for me as a long-term prospect as I do some big kays every year but it ticks the boxes as a friendly urban dweller.

Over the years the Impreza has changed in its design and intention so much.

Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.

For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.

It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.

Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.

It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.

Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.

Have to admit I wasn’t convinced on the design of this new sedan at first as it can look a little out of sorts from certain angles. But the more time I spend with it, the more I appreciate its sharp lines and sporty rear shaping.

The small sedan market doesn't have a lot of options now because SUVs are so popular but it's nice to see a design that stands out and the fang-like LED light design at the front and rear, as well as the 18-inch alloy wheels make the K4 look very cool.

The rear doors look sleek because the handle has been hidden in the C-pillar and the K4 is particularly striking in our test model's 'Wave Blue' ($600 RRP) paint colour.

Head inside and you'll find a cabin that looks slick with a two-tone synthetic leather upholstery that feels supple underhand and a plethora of soft touchpoints under all the bits that touch.

The black headliner creates a posh space but the sunroof helps the cabin to feel airy when you need it to.

The dashboard isn't too wide, preferring a sharply linear shape and is headlined by a massive display panel that houses dual 12.3-inch screens and a 5.0-inch climate panel.

There is still a strong presence of plastics inside but you don’t tend to focus on them.

Unlike some other new cars hitting our market, the K4 hasn’t done away with its buttons and dials - and there’s enough to satisfy those who don’t like to rely on a screen for everything. The extra traditional element of the physical gear selector adds to its charm as well. 

Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.

Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.

It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.

Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.

Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.

Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.

The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.

Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.

Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.

Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.

The K4 feels big for the class, especially compared to its nearest rivals and that translates to a cabin that feels adult-friendly in both rows. An impressive feat for a small sedan.

Access is the only time you will have moments of 'I should have opted for an SUV'. That's because you will get in your daily squats sliding in and out of the K4 due to its 140mm ground clearance.

The rear doors also feature a wide wing that juts out from the door handle and it catches your hip almost every time you go to close the door.

The wide front seats offer lots of comfort with thick padding and long under-thigh-support. The driver's side is powered with adjustable lumbar support but the passenger seat only offers manual adjustments, which is surprising for a top-grade model. However, both front seats enjoy heat and ventilation functions.

The back bench seat offers similar comfort to the front with seat padding and length but it's not terribly wide and two adults (or child car seats) will fit best.

Amenities and storage is decent for the class with each row enjoying four drink holders and two USB-C ports. Front rowers also get a wireless charging pad and 12-volt socket.

In the front there is a large glove box that fits more than just an owner's manual, a mid-size middle console and a centre console that features retractable cupholders to open up the space if you need to. A dedicated phone cradle with small spaces on each side rounds up individual storage for the front.

In the rear there are two map pockets, a small item cubby next to the USB-C ports and a pair of directional air vents, reading lights and a fold-down armrest.

The boot space is massive for the class at 508L (that's nearing mid-size SUV territory) but the aperture is narrow and I couldn't fit my big booster seat through the opening.

The boot is quite deep as well and you may find yourself climbing into it to retrieve items that roll into the back.

The rear bench seat has a 60/40 split which can help with storage and there is a temporary spare tyre underneath the floor.

While you don't get a powered tailgate in this model, the lid isn't heavy to operate and has a proximity opening function that keeps it practical when you have your hands full.

This just means when you approach and stay near the boot with the key fob on your person the boot lid will pop open for you.

The 12.3-inch touchscreen multimedia system looks great with crisp graphics and a responsive touchscreen. The menus are in an easy-to-understand layout which you'll get accustomed to in no time. The 5.0-inch climate display sits to the right of this system and it's nice to have it on display all the time.

The 12.3-inch digital instrument cluster isn't all that customisable but it's easy to read with large text and a small menu screen that shows nav directions, trip info or a compass.

The built-in satellite navigation system is easy to get going and to cancel a route guidance, it's a one button affair which is great for when you're on the go.

The system features wired and wireless Apple CarPlay and Android Auto. The CarPlay is simple to connect to and retained a steady connection this week with feedback from my callers that my voice was clear on calls.

The new K4 sedan is offered in four grades - the base-model S which has an optional 'Safety Pack' available, the mid-spec Sport and Sport+ grades and the flagship GT-Line, which is the model on test for this review.

The GT-Line is sharply priced at $42,990, before on road costs. This positions it in the middle of its small sedan rivals, the Hyundai i30 N Line Premium ($41,500 MSRP) and the Mazda3 Astina ($43,310 MSRP).

What the K4 GT-Line has going for it over its peers is a standard specification list that features some heavy-hitting technology.

This includes dual 12.3-inch displays, a 5.0-inch climate display, built-in satellite navigation with 10-years' of map updates, wireless/wired Apple CarPlay and Android Auto and dual-zone climate control.

Charging is taken care of by two USB-C ports for each row but the front row also enjoys a 12-volt socket and fast wireless charging pad in the dedicated phone cradle.

There's also an eight-speaker Harman Kardon sound system, over-the-air updates, digital radio, AM/FM radio, Bluetooth connectivity, and a 'Sounds of Nature' soundscape for added ambience.

The Kia Connect app is also included and this allows user access to the emergency call functionality (e-Call), remote control functions for the vehicle, as well as vehicle status monitoring.

Premium equipment includes a tilt and slide sunroof with electric sunshade, two-tone synthetic leather upholstery, heated and ventilated front seats, an electric drivers seat (with two-position memory function and adjustable lumbar support) and a heated steering wheel.

For a small sedan, it comes packed with features!

The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.

The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.

Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.

The flagship grade is front-wheel drive and has a 1.6-litre four-cylinder, turbo-petrol engine that produces up to 142kW of power and 265Nm of torque giving this a more powerful presence than its non-turbo siblings (which only produce up to 112kW/192Nm).

However, while the power is adequate for the GT-Line there are times when the engine sounds like it's working a bit too hard.

The eight-speed torque-converter automatic transmission can also become flustered as it moves through the lower gears, especially when you’re accelerating quickly.

On the whole, the power delivery and outputs are more than enough for a city environment and the odd road trip.

One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.

In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.

Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.

With an official combined (urban/extra-urban) cycle fuel usage figure of 6.7L/100km and a fuel tank size of 47L, this model has a theoretical driving range of 701km. That does sit around 80 kays less than some of its rivals but it’s still sufficient for those wanting to do the odd road trip!

My on-test fuel usage has popped out at 9.2L/100km, which is based on figures achieved at the pump (32.05L) and my km travelled (348km).

I’ve done mostly urban trips this week with one longer open-road drive and overall I’m not too surprised by that figure because I’ve been pushing it hard but it could be better.

The K4 is a simple gal because Kia recommends a minimum 91 RON unleaded petrol to be used for all models.

Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.

This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.

The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.

This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.

This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.

The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.

It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.

It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.

As mentioned earlier, the power is adequate to move this car around on the open-road but you have to be a little aggressive on hills to keep your speed consistent.

It’s not always quick off the mark, though, and you’ll notice that when you have to cross traffic or enter a roundabout - so allow for extra car lengths. Once you get going, it’s responsive in the city.

The steering is sports-stiff and so is the suspension. This makes the handling feel nimble in turns and sure-footed when doing quick lane changes but you hear and feel every bump in the road. 

On-road comfort is okay around the city but the road noise is very loud inside the cabin and is particularly noticeable at higher speeds. You’ll have to raise your voice to chat to passengers in the back when you're on the highway.

The K4 has a small turning circle of just 10.7m and you can easily do a U-turn in spaces that others might have to do a three-pointer. This made the K4 feel friendly in small car parks and on ramps.

The direct steering makes it easy-enough to park, as does the reversing camera and front/rear parking sensors but I’m pretty disappointed that at the top grade-level, you miss out on a 360-degree camera system (tsk, tsk, Kia).

The Kia K4 has just been launched and hasn’t been tested by ANCAP yet, so is unrated but Kia is hustling to get it tested so it can join in on their strong five-star performance record. The K4 has seven airbags, including a front centre airbag.

The K4 GT-Line has all of the bells and whistles when it comes to safety equipment and includes the big-ticket items like blind-spot monitoring and collision avoidance, intelligent seatbelt warning (all seats), rear cross-traffic alert, front cross-traffic alert, lane keeping aid, lane departure alert, leading vehicle alert, emergency call functionality, side exit warning, rear occupant alert, traffic sign recognition, driver monitoring and alert, LED DRLs, dusk-sensing LED headlights, front/rear parking sensors and a reversing camera with dynamic guidelines.

The K4 GT-Line has AEB with forward collision warning, car, pedestrian, cyclist, and junction crossing detection.

The rear seat has two ISOFIX child seat mounts on the outboard positions and three top tether anchor points but two seats will fit best.

Kia has become well-known for having annoying sound alerts in their cars and while the K4 has them too - you can easily disable the most annoying one, the traffic sign recognition, by holding the steering wheel volume button in for a few seconds.

Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.

There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.

The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.

The K4 GT-Line is offered with Kia’s seven-year/unlimited-kilometre warranty. That’s a pretty good term for the class and there is a seven-year capped price servicing program for a flat $3877 (averaging $554 per service), which is slightly more expensive than others in the class.

Servicing intervals could get annoying if you do big kays every year as they're spaced at every 12 months or 10,000km, whichever occurs first.