What's the difference?
For over thirty years, the Subaru Impreza has been an icon on Australian roads.
If you’re a member of the ‘PlayStation generation’ like me, there’s a very good chance you slapped P plates on one as your first car.
For Subaru the Impreza is more than that. Along with its WRX performance variant, it's the car which put Subaru on the map, raising it from a relatively unknown Japanese automaker to a global household name.
Things change, though, and despite 30-plus years of history as a beloved nameplate, the Impreza has gone from a best-seller to tumbling down the sales charts as buyers shuffle into small SUVs rather than hatchbacks or small sedans.
The question we’re looking to answer today is what this new-generation Impreza has to offer in 2024, and whether it is still worth a look.
Read on to see what we found.
We’re in the new BMW iX3, the first production model to arrive on BMW’s Neue Klasse (new class) EV architecture. We’re testing the flagship 50 xDrive, and it begs the question: has BMW actually managed to make its next generation of EVs feel like a proper Bimmer? Buyers expect a lot from that badge when it comes to ride and handling, so does this electric SUV actually deliver?
The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.
The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.
This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.
The BMW iX3 50 xDrive is a seriously quick electric SUV that earns points for its family practicality, while its impressive range could go a long way towards easing range anxiety. The ride isn’t always as settled as I’d like, but for the most part, this is a well-executed premium EV.