The iX3 M Sport may be expensive compared to a rear-drive Tesla Model Y but next to premium-badged rivals, it cuts rather attractive shapes at BMW's $89,100 before on-road costs asking price.
Outside, there are 19-inch alloy wheels, adaptive LED headlights, no-cost choice of six metallic paints (Phytonic blue is what you see here), illuminated door sills and a power tailgate.
The impressive list continues inside with 'Vernasca' leather-appointed seats available in three colours and 'Sensatec' artificial leather on the dash and high-traffic touchpoints.
The front seats are heated and power adjustable and the ambient lighting is customisable. The iX3 also has tri-zone climate control, tyre pressure monitoring, free-of-charge open poor wood trim, adaptive dampers, a heat pump and even a full-length opening sunroof.
Paying the best part of $12,000 extra for the M Sport Pro doesn't change the single 210kW motor, 74kWh (usable) lithium-ion NCM battery and 461km of WLTP driving range.
Instead, you get bigger 20-inch alloy wheels, black grille surrounds, acoustic glass with tinted rear windows, lumbar adjust, gesture control, head-up display and a Harman Kardon sound system.
There are also BMW's 'Iconic Sounds' in the Pro and the more expensive model includes five years from Chargefox public charging.
Mercedes-Benz no longer sells the EQC so the iX3's natural three-pointed star rival becomes the EQE300 SUV, which retails at $134,900. Audi's Q6 e-tron is not yet here so cross-shoppers will need to look at the smaller Q4 from $88,300.
The iX3's only direct premium rival is the Genesis GV70 Electrified, starting from $125,858 in the sole Performance AWD guise.
Even higher trims of mainstream rivals such as the Kia EV6 GT-Line RWD ($79,590) and Mustang Mach-E Premium RWD ($79,990, all prices before on-road costs) sit in close proximity to the BMW.