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F150 2020: Ford "would absolutely bring" jumbo truck to Australia - we just need to ask for it...

Would you like to see the F150 in Australia? Then tell Ford

The Ford F150 dream is anything but dead in Australia, with the Blue Oval's local arm telling CarsGuide it would "absolutely bring one in" to meet customer demand.

Global chatter has hinted at the new-generation F150 - expected to launch in 2020 - being manufactured in both left- and right-hand drive (though nothing has been confirmed to date), with international executives pointing to the success of the Mustang's globally focused development as a potential case study for America's best-selling truck.

Ford in Australia says it is currently studying the full-size truck market, now led by Ram (remanufactured locally by the Ateco/Walkinshaw partnership, American Special Vehicles) and by the Chevy Silverado, which is converted in Australia by HSV.

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If those models prove Australia's full-size truck market is growing, then Ford in Australia could push for the F150 to debut here.

"I think if customers go that way, we’d absolutely bring one in. We've had full-size pickups here before, when they were available in right-hand drive," says Ford Australia's marketing manager, Danni Winter. "There is no right-hand drive full-size pickup available, but if there was, we’d look at it and see if there was demand here.

"We always research before we bring a product in. We did that with Mustang, and even though we researched it, it still blew our minds away, how much we were able to grow the sports segment overall."

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It's a thought echoed by Ford's group vice president, and president, International Markets Group, Peter Fleet, who told media at last year's Detroit Motor Show that the Mustang was a "terrific example of the success you can have".

"When you look at the success of Mustang, what did we do there, we took one of our iconic North American brands and globalised it. There is a lesson there. Those kind of things work," he said.

"I am a big advocate of trying to make more of these iconic brands within the company. If I have any opportunity to bring those vehicles to Australia, I’d be at the front of the queue.

"It's all about scale, and RHD, that's the tricky bit. It's about can you have enough scale to warrant the engineering cost and then which plant do you put it into production."

When the F150 was last sold in Australia, in 2007, it was converted from left- to right-hand drive in a Ford factory in Brazil before being shipped to Australia. Asked whether a conversion program could be the answer for the new model, too, Winter said: "I think we'd consider whatever we could work on with the global team."

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Would you like to see the Ford F150 in Australia? Tell us in the comments below.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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