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2022 Mercedes-Benz EQA selling fast as electric car interest surges

The EQA250 has been selling fast, and the range will be bolstered by the EQA350 in 2022.

The Mercedes-Benz EQA is proving to be popular for premium car buyers looking to make the switch to an electric vehicle (EV) with demand in Australia currently outstripping supply.

Launched in mid-2021 priced at $76,800 before on-road costs for the EQA250 grade, Mercedes-Benz Australia PR boss Jerry Stamoulis told CarsGuide that “every EQA that lands is being sold”.

“We’re hoping for more stock in February when we expect the 350 to arrive,” he said.

The EQA350 will sit above the 250 not only in terms of price, but will also feature a dual-motor set-up that punches out 215kW/520Nm compared with the existing car’s 140kW/375Nm single-motor system.

Both versions however, feature a 66.5kWh battery, which means a driving range of 426km and 432km for the 250 and 350 respectively.

As Mercedes’ most affordable all-electric vehicle, the EQA is priced similarly to the petrol-powered GLA250 (from $75,268), but Mr Stamoulis denied there was any cannibalisation of sales between the two small SUVs.

“They are two different buyers,” he said. “[Some] GLA buyers are moving to an EQA … but we don’t have a situation where we can’t sell GLAs – it’s one of our top-selling cars.”

After around five months on sale, the EQA has found 344 new homes, according to VFACTS data to the end of November, while the GLA has so far amassed 2479 new registrations in 2021.

As for Mercedes’ other electric SUV, the EQC, it has sold 260 units after 11 months of trading in 2021, with interest bolstered by the introduction of a new entry-level grade that cuts the point of entry to $124,300, while freer supply of the electric mid-size SUV is also expected in the new year.

However, the German brand’s electric car line-up will also be expanded in 2022 with the introduction of the EQS flagship sedan, EQE four door and EQB SUV, which is expected to bring even more interest to the Mercedes’ tailpipe emissions-free models, according to Mr Stamoulis.

“Stock in general is a moving target … and then we have more EQs coming throughout the year,” he said.

Tung Nguyen
News Editor
Having studied journalism at Monash University, Tung started his motoring journalism career more than a decade ago at established publications like Carsales and Wheels magazine. Since then, he has risen through the ranks at GoAuto to Managing Editor before joining the CarsGuide team in 2019 as the newly-appointed News Editor. Since starting at CarsGuide, Tung has spearheaded the push for well-researched and unique stories that will shines a light on the automotive industry for new-car-buying intenders, who might struggle to keep up to date with the fast-paced environment of motoring. The last few years alone have seen an explosion of interest in electric cars, as well as a push for autonomous driving, and as News Editor, it is Tung’s job to stay abreast of all the latest and deliver stories worthy of CarsGuide growing audience.
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