Holden Commodore in another universe - what if Stellantis had saved it? CarsGuide Podcast #237
Episode 237 - The Holden Commodore that could have been!
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A few years ago, the idea of Tesla becoming a top 20 brand in Australia would have been laughed at.
But that’s exactly what happened in 2021. The Californian electric vehicle specialist ended the year with 12,094 sales, placing it in 19th position for overall new-vehicle sales in Australia.
Those figures are exclusively for the Model 3 sedan. As previously reported, no examples of the larger Model S sedan and Model X SUV made it to Australia last year because of delays at the manufacturing facility caused by a changeover to updated versions of those models. The Model Y SUV is yet to officially go on sale here until this year.
We reported in October that there was a chance the Model 3 could outsell the Toyota Camry, one of the longest running nameplates in Australia and a model that was regularly in the top 10 for years. However, the Camry found 13,081 homes last year (a 4.7% drop on 2020), meaning it outsold the Model 3 by 987 units.
Supply of the Model 3 was relatively smooth in 2021 after Tesla switched sourcing for Australian models from the Fremont, California plant to the Shanghai, China facility.
According to VFACTS, overall battery EV sales (minus Tesla) grew by 191 per cent in Australia last year, albeit off a low base. That means 5149 non-Tesla all electric models found homes in 2021. Factor the Tesla figure in and that increases to 17,243.
The top 10 best-selling EVs are made up of models from both mainstream and premium brands.
Following the Model 3 in second place is the MG ZS EV on 1388 sales for the year.
Coming in third was the hot-selling Porsche Taycan on 531 units. The four-door sedan was the most popular model in Porsche’s stable that isn’t an SUV. It outsold the 911, Panamera and the Boxster and Cayman twins.
Note that while Tesla is a member of Australia’s Federal Chamber of Automotive Industries (FCAI), the peak body responsible for communicating monthly sales figures, it is Tesla’s global policy that it does not report sales figures.
Note the original 2021 sales figures Tesla Australia provided to the Electric Vehicle Council (EVC) were incorrect. This story has been updated with the correct data.
|1||Tesla Model 3||12,094|
|2||MG ZS EV||1388|
|4||Hyundai Kona Electric||505|
|7||Hyundai Ioniq Electric||338|
|9||Mini Electric Hatch||291|
|10||Kia Niro EV||217|