What's the difference?
Subaru is entering uncharted territory.
The Uncharted is the brand’s first electric small SUV and a bold new direction, as the Japanese maker enters one of the most hotly-contested and now sought-after new segments in the Australian car market.
There is no shortage of new options calling out to Australian buyers and with a broad range of price-tags, designs and on-board tech it’s never been a more difficult time to enter this space.
So what does the Subaru Uncharted do differently, and is it worthy of your consideration? We took one for a week to find out.
Timing is everything.
For instance, with all the bad publicity the man behind the brand is generating, right now might be the perfect time if you’re in the market for a Tesla Model Y alternative.
And that’s especially so if said alternative happens to be around the same price… such as the all-new Cupra Tavascan.
No, not an antacid for relief from indigestion, but the Volkswagen Group’s Spanish brand’s first medium-sized electric SUV.
Is it good enough to catapult Cupra into the big time in Australia?
Time to find out!
The Uncharted follows the Subaru promise of offering compelling all-wheel drive and a capable driving experience at a reasonable price, but only if you compare it to its traditional rivals.
The trouble for Subaru is that this part of the market has moved on, and EV buyers now have a different set of expectations relative to its usual point-of-difference.
In that sense, this is a good electric Subaru - but is it objectively a good electric car? With the circa-$60K pricing, that’s a harder argument to make.
Like most Cupras, the Tavascan is affordable, stylish, practical, fun to drive and just that little bit different.
And it is clear the Volkswagen Group is trying hard to make the brand a success. That it can bring that formula to the medium EV SUV market with as much aplomb might just be enough to lure more than a few would-be Model Y buyers Barcelona’s way.
Definitely one to strongly consider.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.