What's the difference?
Subaru is entering uncharted territory.
The Uncharted is the brand’s first electric small SUV and a bold new direction, as the Japanese maker enters one of the most hotly-contested and now sought-after new segments in the Australian car market.
There is no shortage of new options calling out to Australian buyers and with a broad range of price-tags, designs and on-board tech it’s never been a more difficult time to enter this space.
So what does the Subaru Uncharted do differently, and is it worthy of your consideration? We took one for a week to find out.
Nissan was one of the first to launch a mainstream electric vehicle (EV) in Australia with the cute Leaf hatchback back in 2010.
While two generations of the Leaf have come and gone, Nissan still hasn’t launched another EV offering in Australia. That’s now finally changed.
The Japanese carmaker has just launched the Ariya mid-size electric SUV in Australia roughly five years after it was first revealed. It’s been available in other markets since 2022.
The EV market has gained momentum in Australia and there are a growing number of heavy-hitting rivals out there now for the Ariya to go up against.
Is it too little, too late for Nissan? Read along to find out.
The Uncharted follows the Subaru promise of offering compelling all-wheel drive and a capable driving experience at a reasonable price, but only if you compare it to its traditional rivals.
The trouble for Subaru is that this part of the market has moved on, and EV buyers now have a different set of expectations relative to its usual point-of-difference.
In that sense, this is a good electric Subaru - but is it objectively a good electric car? With the circa-$60K pricing, that’s a harder argument to make.
I can see how the Nissan Ariya would have changed the game if it launched in Australia back in 2022.
While it is a solid car that’s quiet, comfort-oriented and tech-heavy, there’s now little separating it from the competition apart from the fact it has a Nissan badge and a cracking aftersales package. This is disappointing as we’ve waited a long time for this car to arrive.
Note: CarsGuide attended this event as a guest of the manufacturer, with accomodation meals provided.