What's the difference?
One of Renault’s most successful models globally with over 1.5 million sales of the original, the Captur has nevertheless struggled in Australia since its 2015 launch.
Last year, it was Europe’s 11th bestseller outright, outselling stalwarts like the Toyota Corolla, Hyundai Tucson and Volkswagen Tiguan. Only the Peugeot 2008 and VW T-Roc were more popular amongst SUVs. In contrast, only 533 found homes over here in 2011.
However, with the largely all-new second-generation Captur launched locally last year now gaining market traction with a 200 per cent-plus sales spike, the 123-year-old brand’s VW T-Cross rival may yet finally fly Down Under.
We take a look at the recently-released RS Line range-topper, to see just how well the Captur shapes up in urban Australia.
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
There’s no denying the Captur RS Line is expensive.
But it’s also sophisticated, cultured, comfy, friendly and fun, possessing a quality and capability normally expected – but rarely delivered as roundly – in more premium-branded small SUVs. Seen in this light, the Renault’s value is relative.
Better still, if the price is just too rich for you, there are three cheaper grades offering equal promise. Which is why the charming Captur deserves to succeed in Australia.
$40,800 before on-road costs
Based on new car retail price
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.