What's the difference?
We know the story of Mazda’s sudden EV push already, but I’ll recap it quickly.
On one side, soaring fuel prices and helpful incentives combined to lure Aussie buyers into EVs in record numbers. But Mazda doesn’t really have any to sell. On the other side, tightening NVES (New Vehicle Efficiency Standard) regulations punish brands that aren’t using EVs to lower their fleet emissions. But Mazda doesn’t really have any to sell.
The answer lay not in Japan, but in China, where Mazda has been able to capitalise on its relationship with Changan to get new EVs on the road quickly. The first was the 6e sedan, and this is the second arrival, the CX-6e.
And yes, that means that under the skin of this undeniably sexy electric SUV it’s very similar to something from Deepal, but the brand insists it’s still very much a Mazda everywhere else.
And so with this, Mazda rides into the electric SUV fray. But how does it stack up?
Looking across BYD's line-up, you'd think you were reading the attractions for the local aquarium! And now the Sealion 7 has entered the splash zone, or more accurately, the most popular car segment - the mid-size SUV.
It fights for pole position against the long-running electric favourite, the Tesla Model Y but newcomer Cupra Tavascan also offers some sporty competition.
For this review we're testing the flagship Performance grade to see whether or not it offers family-friendly fun.
It might be the product of the brand's Chinese partnership, and in fact it might not even be a Mazda under the skin, but it definitely feels more like the Japanese brand than you might be expecting.
Does it feel quite enough like a Mazda? That's going to be up to you. But it certainly looks the part, inside and out.
Note: CarsGuide attended this event as a guest of the manufacturer with travel, accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
The BYD Sealion 7 Performance is well-priced and well-equipped. It more than holds its own against its mid-size electric SUV rivals. It has great motor outputs and it handles comfortably on the road. There's a lot to like here but some of the technology needs to be tweaked.