What's the difference?
Sales figures show Australian buyers are moving away from pure internal combustion engine power for their family cars. Instead they’re looking for hybrid, plug-in hybrid and electric models.
While a number of brands - mostly newer manufacturers from China - are going down the plug-in hybrid route, others are focusing on regular or 'plugless' hybrids. Think models like the GWM Haval H6, Hyundai Tucson, Kia Sportage, MG HS and Toyota RAV4.
KGM (formerly SsangYong) is also headed down this path and the first hybrid model from the Korean carmaker is the Torres.
The Torres is a mid-sized five-seat SUV with unusual, rugged looks, but it hasn’t had an impact on the sales charts as yet. This hybrid version could change that. It’s affordable, spacious and offers a serious point of difference from its compatriots, as well as rivals from China and Japan.
But is it as good as those popular rivals?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
The KGM Torres Hybrid represents yet another choice for buyers in the family SUV segment, as if there aren’t already enough! But the Torres offers a level of value its mainstream competitors can’t match. The hybrid powertrain is a winner, however KGM needs to iron out a few issues, like tyre choice and the advanced driver assist tech. But there is a lot to like about the Torres Hybrid. And it’s definitely the pick over the pure petrol version.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.