Ineos Grenadier vs Genesis GV60

What's the difference?

The Ineos Grenadier Quartermaster is the dual-cab ute version of the Ineos Grenadier wagon, which arrived a few years ago to much fanfare.

It’s a body-on-frame / ladder-frame 4WD with live axles, a dual-range transfer case, front, centre and rear diff locks, and plenty of features – onboard and optional – intended to turn you into an off-road expert.

The Quartermaster is a purpose-built work-and-play ute aimed at taking on the likes of the Toyota LandCruiser 70 Series and it’s a real breath of fresh air in a dual-cab ute market that’s increasingly looking same-same – although admittedly the Kia Tasman has also rattled the cage, but that’s another story.

So how does this Land Rover Defender-inspired ute perform off-road?

If someone came to you and said, “Hey, want to drop $100,000 on this new car? It looks a bit weird, it’s from a brand you’ve probably never heard of, and by the way, it’s fully electric”, I’d understand if you had a hard time coughing up the cash.

And this is essentially the ask with the Genesis GV60. Unlike BMW, Mercedes, or even Lexus, this luxury Korean brand has very little time in-market, and in Australia at least, no rich history to draw upon to lure buyers in.

If the electric era has taught us anything, though, it’s a once-in-a-generation opportunity for new names to get their foot in the door. So, is Genesis putting its best foot forward? Let’s find out.