Hyundai Ioniq vs BMW i Series

What's the difference?

Just like the Kona EV, Hyundai's Ioniq is still one of the best EV options on the market today. It strikes an excellent balance by offering significantly more range and better energy consumption than the more affordable Nissan Leaf or MG ZS EV, while providing the familiarity of the Hyundai spec and drive experience at a price only a little higher than a top-spec Prius.

Its relatively high score is a product of these factors, but also the way in which its interactivity offers the early adopters the engagement they will be searching for.

The thing that really grabs you from behind the wheel of a car like this is just how far EVs have come. The fact you can get a ridiculous range and have a really, really good time on the right twisting road is a pretty good deal and solidifies the fact EVs like this one are the future.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.

The Ioniq follows in the footsteps of eco hatches before it. You'll note this car's similarity in profile to the Toyota Prius, both shaped as such to secure low drag figures and therefore better economy and longer range.

While the Ioniq is a little more sedate than the wacky angles of the current Prius, there's no getting around the fact it's not exactly a cool shape. You could say it's interesting, perhaps, in the way it warps the low-drag box to Hyundai's styling cues, but dorky nonetheless. The LED headlights help lift it  a little, but the filled-in grille and small 16-inch wheels hardly lend this car extra street cred.

The Ioniq is more a proof of concept for early adopters who care a little less about the way the car looks and a little more about its drivetrain and technology, which is clearly the  focus here.

This can be seen in the Ioniq's interior, which has been re-worked for its most recent update. The digital features are impressive, with the floating 10.25-inch screen now totally dominating its dashboard.

I also like how the brand has given the instrument cluster a more modern design, with a cool floating bridge element over the top to eliminate glare, and, as always, Hyundai has made ergonomic use of its excellent switchgear and tidy steering wheel from the i30 and Kona ranges.

The climate unit has lost its tactile dials, replaced by touch-panel controls, and the lack of a transmission under the centre console has allowed plenty of negative space for the brand to play with, in this case a huge storage bay. There are also elements from more recently launched Hyundai models, which help to tidy the centre space up further, like an upright wireless-charging bay and shift-by-wire drive selector, which all looks very modern and neat.

It's a step towards things to come from the newly minted Ioniq sub-brand, which will do a lot more of this stripped-back, space-saving stuff with its next vehicle, the Ioniq 5 SUV. For now, though, the Ioniq is good as a half-step into the future. It's not as outlandish as a Tesla Model 3, for example, and will better suit a buyer looking for something a bit more familiar that still has a futuristic edge.

It's hard to talk about the design of the BMW iX3 without spending some time at the front end. This is a bold, bold take on a BMW grille, and one that is entirely devoid of chrome or metallic lashings.

That’s not to say it’s boring. The iX3 has a light theme that runs inside and outside, the latter of which is called the Iconic Glow exterior package, which replaces the physical embellishments with white lighting that frames the kidney grille and the other inserts. It looks very cool and very modern.

In the cabin, the lighting theme continues, this time under the dash inserts that illuminate from within. But that’s not what really draws your eye.

That honour goes to the Panoramic Vision, which replaces the traditional driver’s screen with a pillar-to-pillar display that stretches the width of the cabin and displays all your key driving info.  It seems like a strange thing to get your head around but it felt natural almost immediately, with everything you might need (including a g-meter in its sportiest mode) on display.

Also new is the funky and chunky BMW steering wheel, which reminds me a little of one of those double-sided lizards, in that it can be hard at times to figure out which way is up, and which features 'Shy Tech' (features and controls stay out of sight until the driver or passenger needs them).

All in all, I like the space. There are just enough traditional-feeling elements mixed with new tech to make it feel futuristic and familiar.

As mentioned, there's actually quite a lot of space in the Ioniq cabin, and the design has been further stripped back with its most recent updates.

The front seat seems a bit high for a hatch, although ergonomically everything is correct for the driver, with a good amount of adjustability in the seat back and wheel.

The big, bright multimedia touchscreen is easy to use, and the single centrally mounted volume dial is welcome, but I do sorely miss the dials  for adjusting fan speed and temperature. Touch-panel controls, to me at least, are always inferior.

As already mentioned, the centre-console area under the climate unit has been almost entirely deleted for the electric variant, granting the driver a little more knee room, and leaving a deep rubberised bay for loose objects, maybe even small bags. This area also houses two 12v power outlets and one USB port. The centre console has been re-worked to include a smart, space-saving upright wireless-charging bay for your phone, the shift-by-wire console, and controls for the heated and ventilated seats. This area also hosts two large bottle holders, and a large centre-console box.

As is usual with Hyundai models, there's also a large bottle holder in the door, alongside a practical bin.

Rear passengers are treated to decent legroom, about on par with what you'd expect in a hatchback. Headroom is a little limited, both for getting in and out, with the descending roofline, so if you have family or friends taller than my 182cm height, they might be less than pleased.

The rear-seat area gets bottle holders in the doors and in the drop-down armrest, although there are no power outlets, just dual adjustable air vents.

The hatch body of the Ioniq makes for a decent boot volume of 357 litres, enough for a large pram or, in the case of my testing, the largest of the CarsGuide luggage cases, with ease. Hyundai gives you a little satchel to tidily store the standard powerpoint to Type 2 charging cable. A Type 2 to Type 2 cable, which you will need to charge at public outlets (up to 7.2kW) is not included.

The BMW iX3 is 4782mm in length, 1895mm in width, 1635mm in height and it rides on a 2897mm wheelbase.

It doesn't feel huge, but there's certainly enough space in the back seat for me. At 175 centimetres I have enough knee and headroom sitting behind my own driving position, plus you can adjust the angles of the rear backrest to get a little more comfy.

But while the front seat feels very modern, the rear is more a traditional back seat experience. Back seat riders get their own air vents and temperature controls, twin USB-C charge ports and a pull-down divider with twin cupholders, but that's about it.

The auto-opening boot reveals a 520-litre luggage space (1750 with the seats folded), all of which is unencumbered by charging cables and the like, which are housed in the 58-litre frunk.

Towing and electric vehicles are never the greatest of matches, such is the drain on the battery, but the iX3 can be fitted with a standard tow ball, unlocking a braked trailer capacity of 2000kg.

There are two iX3 options for now. Or at least there will be when the 40 model joins this 50 xDrive in a couple of months. Happily, aside from the smaller battery and single motor in the 40, the feature list is identical.

In terms of pure spec, the 50 xDrive gets a lot. It’s only colours, interiors and alloys to choose as extras. 

The tech is the highlight, though. There’s a big, crisp central screen, with wireless Apple CarPlay and Android Auto, but the showpiece is what BMW calls its Panoramic Vision, which swaps the traditional driver’s screen and gauges for a vast display that stretches the entire width of the cabin.

What cost for all that, you ask? Probably less than you think. The 50 xDrive is $109,900, before on-road costs, and for that you get a massive drive battery, lots of range and plenty of dual-motor punch. But the bang-for-buck bargain will be the incoming 40 eDrive, which will arrive at a LCT-busting $89,900, MSRP.

EXTERIOR:

• M Sport Package
• Blue M Sport brake calipers
• 20-inch M Sport wheels
• Body-coloured M rear roof spoiler
• BMW Iconic Glow exterior package
• Intelligent charging flap
• Panoramic glass sunroof with glazing
• Automatic boot

INTERIOR:

• Tri-zone climate control 
• Ambient lighting
• Sports seats with heating for driver and passenger 
• M Sport steering wheel with heating
• Verganza (synthetic leather) upholstery

TECH:

• BMW 3D Head-Up Display
• BMW Panoramic Vision
• 17.9-inch central screen, with wireless Apple CarPlay and Android Auto
• Digital radio
• Harman Kardon stereo
• Wireless charging

The Ioniq electric has a single motor on the front axle producing 100kW/295Nm. It's the least powerful EV in Hyundai's range, but still out-punches cars like the Toyota Prius on raw power. It drives the front wheels via a single reduction-gear transmission, and the Ioniq electric also has re-worked regenerative braking for its most recent update.

This is powered by a huge-for-its-size 38.3kWh lithium-ion battery pack under the floor.

We’ll focus on the 50 xDrive, as that’s the one we’ve driven, and because the powertrain is a peach. Its twin-motor all-wheel drive set-up delivers a total 345kW and 645Nm, which is a lot. And because there is no traditional transmission to step through, and because all that oomph arrives at once, it feels plenty punchy indeed.

BMW says the sprint to 100km/h takes 4.9 seconds, and we believe them. Top speed is a claimed 210km/h.

The huge 38.3kWh battery pack and official combined energy consumption of 15.7kWh/100km, grants the Ioniq electric an impressive 311km (WLTP) range. As already mentioned in the pricing section, this lets the Hyundai electric hatch strike a good balance for urban commuters, however, under our mostly urban testing, it's an even better story.

For context, electric cars are far more efficient when operating in an urban scenario than they are on the open road. This is because they can regenerate energy more often and are less susceptible to losses from drag. The Ioniq has a superb regenerative-braking system, which can be completely customised to the user's preference. Want to drive it with no regen braking (like a normal car)? You can. Want to have the full eco experience, and have the car's motor bring it to a halt even without using the brake pedal, thereby maximising the amount of energy recouped? You can absolutely do that, too.

For most of my week, I stuck the Ioniq in its maximum regenerative setting and was very impressed to find it return an efficiency rating of 12.3kWh/100km. Not only is this number well below its claim, it's by far the most efficient electric car I have driven, and the only one I haven't tried yet is the brand-new MG ZS EV.

Colour me very impressed. The Ioniq charges via the most popular socket, the European Mennekes Type 2 combo. On DC, the Ioniq can charge as fast as 100kW allowing for a charge time of 54 minutes from empty to 80 per cent. On AC, its max charge input is a frustratingly low 7.2kW, making for a charge time of six hours and five minutes (more expensive rivals will charge at 11kW or even the max 22kW),  while from a 240v wall outlet (~2.3kW) it will charge in 17 hours and 30 minutes.

My single charge session was at a council-supported clean-energy Tritium charger with a max output on DC of 112kW. It charged my Ioniq from about 35 to 80 per cent in 32 minutes, and cost around $7.

As we mentioned at the top of this review, this is another big plus for the iX3. Its massive 108.7kWh net NMC battery delivers a maximum driving range of 805km, which is frankly ridiculous. To get it, you need to engage Efficiency Max, which dulls the drive experience, but that is an impressive number all the same. Engage the sportier settings and the figure drops to more like 650km-plus. 

Charging is 22kW AC and an impressive 400kW DC – or 300kW in the upcoming 40 model — which means a 10 to 80 per cent charge in 21 minutes when plugged into the fastest of chargers.

BMW says to expect 15.1-17.1kWh/100km in terms of energy usage on the WLTP cycle.

The Ioniq's familiar Hyundai switchgear makes it largely feel like the brand's i30 from behind the wheel, and this is a very good thing. This car is immediately ergonomic and user friendly, although the seating position is a little high, preventing it from feeling particularly sporty.

The Ioniq emits a pleasant choral tone at low speeds, which enhances the perception you're steering something from the near future. It also helps alert pedestrians nearby, which was one of my pet peeves about the silent Tesla Model 3. The noise is interesting enough that you'll have people peering closely at it to figure out what's going on. It even gets louder as you accelerate, as though the motor is making it and it's not entirely artificial. Cool.

This EV is silky smooth to drive and accelerate. Like other Hyundai electric cars, it doesn't have the unleashed electric torque of a Tesla, but it feels  well attuned to driving around in an urban scenario, with viscous acceleration and regenerative braking. I was surprised to discover how heavy it feels, though.

I was expecting it to be heavier than its hybrid or PHEV counterparts but compared to the hybrid Prius I drove only a week or two prior, the electric Ioniq feels obese.

Upon closer examination, the Ioniq electric weighs 200kg more than the Prius, at 1575kg. It doesn't sound outrageous but it's enough to have this little car's suspension wallowing and occasionally crashing over bumps that wouldn't bother its hybrid versions or, indeed, the Prius.

This is perhaps emblematic of the issues facing smaller EVs like this. To get more than 300 kilometres of range, they need a lot of heavy batteries. Manufacturers can better hide this with the existing heft and better suspension travel of SUVs. The Kona EV, for example, feels less hefty than this little hatch.

Regardless, the electric motor dispatches with the Ioniq's weight easily when you really want to accelerate, and while it doesn't provide the hold-on-for-dear-life acceleration of Teslas, it's more than enough for a daily commuter. Unlike the Prius, the Ioniq does genuinely feel pretty sporty in the corners, thanks to steering that's on the heavier side, and a firm, responsive damper tune.

The regenerative braking is particularly good on the Ioniq. Using paddle-shifters usually reserved for changing gears, the Ioniq instead lets you  alter the amount of regenerative braking available. Feel like coasting a bit faster? Flick the Regen braking off. Feel like maximising economy and range? Max it out in the drive mode of your choosing, and you can use it as essentially a ‘single pedal' car (you can go or stop by using the throttle alone).

It even has an auto mode, which I found to be pretty intuitive. Paired with a few different display options to let you get superior feedback on how you're tracking with battery usage, it's brilliant, and more electric vehicles should take note.

So, this is an eco-focused electric car that is reasonably engaging to drive if a little heavy. Most importantly for the electric era, it's highly interactive, helping you really understand how your inputs are affecting its battery usage, and how you can better drive it to maximise range.

BMW spent a lot of time describing this car as being of revolutionary importance to the brand. It was designed as an EV from its inception, but is also the flag bearer for the New Class gen of cars, and so it has all sorts of features and tech that will roll out across the rest of the BMW range.

Does it feel overly revolutionary from behind the wheel? Not really. I mean, it drives forwards and backwards, and turns around corners when you move the wheel, all of which is to be expected.

But it does mostly feel very BMW, which I think is what they meant. The Jekyll-Hyde nature of the iX3 becomes apparent the moment you engage its sportiest driving modes and flatten your foot. This is proper push-you-back-in-your-seat acceleration that feels slightly more violent than the iX3's claimed zero-to-100km/h time suggests.

Then there's the flip side of that coin. Engage Efficiency Max and you can seemingly drive forever (or at least more than 800km), sipping battery juice and riding in peace, quiet and comfort. 

But at its core, and no matter the drive mode, it feels like a BMW. Crucial to that is a thing the brand calls the Heart of Joy, which sounds utterly sci-fi but really is a computer brain that works on traction and power to make sure you never lose grip.

If you've ever been in a car where the traction control light is flashing on a dash, you'll know what usually happens is it cuts engine power until you find grip, and it gives you power again, then cuts it, then gives it to you as required to find the grip, and it can give you that kind of jerky, stop-starty kind of feeling.

The iX3 doesn't do that. Instead, it plays with traction and is far more subtle without ever cutting power, and gives you the feeling of being able to tip into a corner and then power out without ever feeling like you're going to lose grip, or power.

The bigger electric motor is at the rear axle, which delivers most of your performance unless you need extra grip. So, when you are powering out of a bend, it feels a lot like a rear-wheel drive car and really well sorted from behind the wheel.

If that's the driver's side of the equation, the other side of it is pretty good, too. We took to the town at city speeds, and it was super comfortable, quiet and absorbed most of the road imperfections pretty easily.

Interestingly, the suspension isn't high-tech. There's nothing adaptive about it, and there's no air cushioning or anything like that. But it feels well tuned, and is pretty comfortable, even on dodgier road surfaces, while still delivering a sense of connection.

My favorite kind of mid-size SUVs are ones that have that dual nature. Something that has space for the family and all of their things, but also something that can be a fair bit of fun on the right twisting road, and this one absolutely nails that brief. It is a hoot to drive on twisty stuff. 

Downsides? Well, you can't entirely disguise more than two tonnes of weight. If you're going downhill, especially on a twistier road, you can feel the weight around you, especially when you go to pull up in a hurry, despite the strong-biting brakes.

The other thing is the steering, which is direct and lovely but quite light. It doesn't have that meaty heft some BMWs offer, and as a result, it can be interesting to place the vehicle. You can find yourself a bit further over in the lane, or further away from an apex than you're expecting, because your light inputs have really shifted the vehicle. 

But BMW has nailed the brief here. Do keep an eye out for the cheaper one that's coming, though. It could be a bang-for-bucks, rear-drive bargain.

The iX3 is fitted with all the active safety stuff you might imagine – things like active lane keeping, dynamic cruise control and more cameras than were used to film The Odyssey. Happily, only the driver attention monitor chirped me on my test drive, and usually when I had my head turned to the far side of the Panoramic Vision display.

It also has a self-parking function you might actually use, given how quick it is to pick a spot then park in it.

There are eight airbags and three top tethers across the rear for child seats (as well as ISOFIX anchors on the two outer positions. But the big news is that its maximum five-star rating was achieved under ANCAP’s super-strict 2026 protocols, which is something few, if any, cars on sale in Australia can claim.

Hyundais are all covered by a competitive five-year and unlimited-kilometre warranty, which includes 12 months of roadside assist. The roadside assist is topped up for an additional 12 months with every genuine service, and the battery pack in EV models like the Ioniq is covered for eight years or 160,000km.

Hyundai's service pricing is amongst the best in the business, and with less moving parts, the electric Ioniq is the cheapest in the range with the first five services for the life of the warranty fixed at just $160 per 12 monthly or 15,000km interval.

BMW offers a five-year, unlimited kilometre warranty, which is about right for the traditional premium players, but off the pace elsewhere. The traction battery is then covered for eight years or 160,000km.

The service intervals are condition based, rather than timed, and BMW sells a pre-paid package for the iX3 which is $1614 for four years, or $2420 for six years.

You can upgrade either to what BMW calls Service Inclusive Plus, which includes high-wear stuff like brake discs and pads and it is $5535 for four years or $6615 for six years.

There are around 50 BMW dealers across Australia covering mainly cities and key regional centres.