What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
BMW’s original X2 crossover from 2018 was not a massive sales success in Australia. The related X1, however, was and continues to be a very popular pick in the ultra competitive premium small SUV class.
BMW has flipped the script for the second-generation X2, giving it a dramatic makeover that ushers in a bold design that’s now in keeping with its SUV strategy. That is to offer a ‘conventional’ SUV - X1, X3 and X5 - and then a coupe-style sibling - the X2, X4 and X6 - to sit alongside it.
Beyond the new look there are significant changes throughout the car, including the introduction of an all electric version - the iX2.
We drove the two flagship grades at the international launch in Lisbon, Portugal - the petrol-powered M35i xDrive, and the iX2 xDrive30. They might look the same, but they maintain their own distinct characters. Let’s dive in…
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
There is little doubt the new X2 represents a vast improvement over the original model. The design alone gives it a lot more presence.
More interior and boot space also helps widen the SUV’s appeal and the significant tech updates are welcome.
It is on the pricey side and there are a few too many options that should be standard.
However, the M35i is hard to ignore as a sporty premium crossover, and the iX2 xDrive30 is the sort of electric SUV that should worry Volvo.
They both have their own distinct flavours, so there’s no dud in this line-up. Of course, we will hold final thoughts for the local launch when we can drive all four grades. But until then, it’s a welcome return to form for the X2.