What's the difference?
Chinese newcomer GAC couldn’t have timed the arrival of its Aion UT in Australia any better.
At the time of writing, we were in the midst of another Middle East-related fuel crisis, and more buyers than ever before were considering switching to their first electric car.
It’s a good thing there hasn’t ever been a better time to buy one, especially with price tags getting lower and lower thanks to keen new players like GAC.
The Aion UT, which is a vaguely Corolla-sized hatchback is now one of the most affordable new EVs on the market, and aims to outfox its primary rivals, like the BYD Dolphin and GWM Ora.
But, as you may have figured out by now, newcomer brands can come with their fair share of quirks. So, is the Aion UT the affordable hatchback it needs to be? We went to its Australian launch to find out.
Some of my favourite television shows or movies are flawed. When I talk to people about those films and about those flaws, there's a pattern - they don't know what they are and are therefore a bit confused. I don't know why that appeals to me, it just does.
Cars can be like that. There are some cars that aren't sure what they are. One of the exemplars of this is the Toyota C-HR - a small SUV aimed at young get-up-and-go types but bought almost exclusively by baby boomers, attracted to the badge. Young folks want more performance, lower cost and Apple CarPlay.
Hindsight suggests that the less-than-stellar sales performance of the much-heralded Mercedes ute, the X-Class, might be down to confusion. Mercedes thought it would be one thing and it turns out the market thinks it's another.
The Aion UT is a cleverly-specified little hatchback and a great entry-point into electric motoring. The software needs a bit of work from a usability perspective, plus the spongy ride and cutesy styling might not be for everyone.
However, with strong points including driving range, cabin space and value, there’s even a pitch for it in some cases to be an only car compared to most of its price rivals, which are more likely to be thought of as a second car runabout in a two-car garage.
The pick of the range is definitely the entry-level Premium. It comes in at a headline-grabbing price with specs to blow rivals out of the water, while only missing out on a few luxuries.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The X was an opportunistic shot at a market segment new to Benz. With even apprentices able to afford to buy a well-specced Hilux, it's become harder to separate the foreman from the kids. I, like Mercedes, thought this would be the boss's car. Mercedes saw the gap and went for it, thinking it could grab sales from top end utes from VW, Toyota and Ford, while maybe saving a few folks from buying a RAM or an F150.
The problem is, the target market knows its utes. And in a rough-and-tumble workplace, the perception is that if you've spent up big on this Merc, you've actually just paid too much for a Nissan Navara. Still, like those flawed movies I enjoy, the X-Class is a fine thing - and I don't blame Mercedes for trying. It just costs too much, and yet isn't Mercedes enough to justify that price.