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Watch out GWM and Kia! Chery to go big in 2024 with Tiggo 8 Pro Max, Omoda E5 electric car, but what else is coming from the growing Chinese brand?

The Tiggo 8 Pro Max will sit above the Tiggo 7 Pro in Chery's Australian line-up.

It may only have two models on sale in Australia at the moment, but Chery is about to expand its Australian presence in a big way.

The Chinese carmaker kicked off its latest Australian assault with the Omoda 5 crossover back in March 2023, and then added a larger SUV - the Tiggo 7 - in November.

With just two models on sale for less than a year, Chery managed to rack up 5890 sales in 2023, which was enough to outsell Jeep, Cupra, Peugeot and Polestar and almost take out SsangYong.

But that number will increase significantly in 2024 with a full year of sales for both models, and some key new ones as well.

This year will see the arrival of Chery's first seven-seat model - the Tiggo 8 Pro Max. Essentially a three-row version of the Tiggo 7, the model will appeal to people looking for a larger medium SUV with seven seats. Think the Mitsubishi Outlander, Nissan X-Trail or Honda CR-V.

Given the demand for three-row SUVs, the Tiggo 8 should give Chery a boost.

Chery has confirmed the Tiggo 8 Pro Max will land in showrooms in April this year in three grades - Urban and Elite, both in front-wheel drive, and the range-topping all-wheel-drive Ultimate.

The electric Omoda 5, or E5, will compete with the likes of the MG ZS EV, BYD Atto 3 and GWM Ora.

All grades are powered by a 180kW/375Nm 2.0-litre turbo-petrol engine with pricing and specs to be confirmed closer to launch.

Chery Australia Managing Director Lucas Harris confirmed another key model that is expected to arrive soon.

"Around the middle of the year, we're anticipating to be able to launch the Omoda E5, which will be our first full electric vehicle, so naturally, we're very excited about being able to offer an alternative powertrain for customers," he told CarsGuide.

"And there are a few more things planned out for the second half of the year that we might share information with a little closer to the time."

The electric Omoda 5, or E5, will compete with the likes of the MG ZS EV, BYD Atto 3 and GWM Ora, but it's unclear whether it will be priced at the lower end of the EV market, or if it will command a premium over some of those models.

Another model that Harris has his eye on is not an SUV, but a sedan dubbed the Arizzo 8.

The Omoda E5 uses a 61kWh battery, is front-wheel drive and has a single motor, all helping a claimed driving range of about 450km.

While there are more EVs coming, Chery also offers smaller Tiggo SUVs in China and other markets, like the tiny Tiggo 3 and slightly larger Tiggo 5, as well as the Tiggo 9 large SUV.

Harris would not be drawn on what other SUVs the company would add to its Australian roster.

"We're looking at anything that we might be able to get our hands on."

Another model that Harris has his eye on is not an SUV, but a sedan dubbed the Arizzo 8, that, dimensionally, sits somewhere between a Toyota Corolla sedan and a Camry. But Chery Australia has a few more hoops to jump through before that is locked and loaded.

Chery also offers smaller Tiggo SUVs in China and other markets, like the tiny Tiggo 3.

"The Arizzo 8 is a sort of a larger medium sedan, which currently is only available in left-hand drive. But I've had the good fortune of being able to drive a left-hand-drive car and I was really impressed. It's got a lot of get up and go and the luxury inside and the fitting and features are really good.

"So look, I think the pressure is on us that if we can do a great job with what's available in right-hand drive configuration currently then I think we'll have the right to petition the factory and ask them to consider those other models."

Chery has a number of sub-brands including Exeed, which is a more premium badge, while Jetour offers a more budget-focused offering of crossovers and SUVs.

Harris was keen to keep his powder dry on whether any of those offerings would end up in Australian showrooms.

"We're obviously interested to bring as many options and choice for customers as possible. So nothing's off the table. But also nothing's confirmed at the moment."

Tim Nicholson
Managing Editor
Calling out the make and model of every single car he saw as a toddler might have challenged his parents’ patience, but it was clearly a starting point for Tim Nicholson’s journey into automotive journalism. Tim launched the program, Fender Bender, on community radio station JOY 94.9 during completion of his Master of Arts (Media and Communications). This led to an entry role at industry publication GoAuto, before eventually taking the role of Managing Editor. A stint as RACV’s Motoring Editor – including being an Australia’s Best Cars judge – provided a different perspective to automotive media, before leading him to CarsGuide where he started as a Contributing Journalist in September 2021, and transitioned to Senior Editor in April 2022, before becoming Managing Editor in December 2022.
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