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Toyota's brutal LC300 "pledge": Land Cruiser 300 Series buyers forced to sign strict contract before taking delivery - and they'll ban you from future cars if you break it

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Toyota LC300 shoppers have been forced to sign a contract banning resale.
Toyota LC300 shoppers have been forced to sign a contract banning resale.

Toyota in Japan is asking its customers to sign a LC300 contract that bans the export and resale of the new LandCruiser 300 Series, as the brand reportedly tries to stop the vehicle falling into the wrong hands.

It's no secret that the LandCruiser 200 Series was popular right across the Middle East, and that includes with certain less-than-desirable groups, and there's clearly a fear the new LC300 will prove the same with the latter.

Interest is sky-high for the LC300 in Japan, with reports the new model has attracted more than 22,000 pre-orders before the vehicle is even officially on sale.

And there are worries inside Toyota that some of those customers are being opportunistic, with a plant to re-sell their vehicle for a profit if and when stock becomes tight on the LC300, much like what happened in the dying days of the LC200 in Australia and around the world.

And so the brand has issued its potential customers with a strict buyers contract that outlaws reselling the vehicle, and outlaws exporting it to international markets, flagging the threat to "global security".

"Customers have confirmed that this is not a purchase for "export" or "resale" purposes," the 'pledge' reads, before listing the following confirmation items required before the sale is completed.

  • I will not export or resell the ordered vehicle.
  • I understand that if I make a mistake with the previous item, (Toyota) may suspend future transactions after the discovery.

Worryingly, the pledge doesn't specify how long the resale ban in is in place, or how long a sales ban from Toyota more broadly might last.

The news comes as Australia has officially launched its expressions of interest site for the LC300, but so far there has been no sign of a similar pledge making it to Australia.

The new LC300 will be powered by a new 3.3-litre V6 twin-turbo-diesel that generates a sizeable 227kW and 700Nm. The petrol version, where a new and powerful 3.5-litre V6 petrol produces 305kW and 650Nm, is not expected to make it to Australia.

Toyota in Australia is still targeting a Q3/Q4 launch in Australia for the LC300, with pricing and specification details for our market to be revealed closer to the official launch.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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