Rolls-Royce has slashed the price of its most basic model to, er, a little more than half a million dollars.
Ā Want to drive a bargain? Rolls-Royce has slashed $100,000 off the price of its most affordable model, the Ghost sedan.
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There is just one catch: it will still cost $545,000 (drive-away, no more to pay) or roughly the average price of a house in Australia.
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The British brand unveiled the new model in Sydney on Tuesday, announcing that it deleted several luxury items to trim $100,000 off the price.
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Ā The updated Rolls-Royce Ghost Series II no longer comes standard with lambs wool floor mats, a sunroof, remote central locking, electrically-adjusted rear seats or aircraft-style tables that fold down behind the front seats. Instead, these items are now individual options.
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āWe want to make Rolls-Royce more accessible to younger buyers,ā said Paul Harris, the Asia-Pacific regional director for Rolls-Royce cars.
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The price cut comes as figures show Rolls-Royce sales are on a roll in Australia -- up by a staggering 183 per cent -- from, er, 12 deliveries in the first 10 months of last year, to 34 deliveries nationally so far in 2014.
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Rolls-Royce insists the price cut is not a knee-jerk reaction to the Federal Governmentās plan to allow buyers to import new cars privately.
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When asked if Rolls-Royce was concerned about the Federal Governmentās proposal to allow buyers to privately import new cars to save thousands of dollars, Mr Harris said: āIt wouldnāt make a difference, our prices are the same across the region, before taxes are included.ā
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When asked if someone imported a new Rolls-Royce from the UK, where they are significantly cheaper, Mr Harris said: āThen the customer wouldnāt have a warranty. The warranty comes with the car delivered by a dealer in Australia.ā
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It may be prudent to have a factory-backed warranty as almost every Rolls-Royce sold in Australia over the 10 years from 2002 to 2012 was recalled two years ago because the brakes could fail, or the car could catch fire.
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The car industry is fighting the Federal Governmentās plan to allow private buyers to import their own cars.
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Initially, the government thought it would lead to cheaper prices for mass market models.
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But numerous studies have shown that prices for cars less than the $61,884 Luxury Car Tax threshold are similar to or cheaper than overseas models.
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However, a large gap emerges above $100,000, where almost all cars are cheaper in Europe and the USA than in Australia.